Philips vs Russell Hobbs:Which is more popular?
In September 2026, Philips had more branded searches than Russell Hobbs among clothes steamer brands in New Zealand. Philips had about 5,230 branded searches, while Russell Hobbs had 1,650. Philips made up 58.6% of all clothes steamer brand searches we track, and Russell Hobbs accounted for 18.5%. When we asked ChatGPT and Google AI Overviews about clothes steamer brands, Philips appeared in all five answers and Russell Hobbs in four. Philips was mentioned before Russell Hobbs in every answer.
Who do people search for more?
Philips, about 3 searches for every 1 for Russell Hobbs
Who does AI mention more?
Philips, mentioned in every answer we collected
Who does AI recommend more?
Philips, named ahead of Russell Hobbs in every answer
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Top clothes steamer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Philips appeared in all five answers. Russell Hobbs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Philips was listed before Russell Hobbs in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Philips1st
Russell Hobbs2nd
Tefal3rd
Samsung–
LG–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Russell Hobbs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about clothes steamer brands
5 answers
Asked ChatGPT
“Which clothes steamer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best clothes steamer brands in New Zealand?”
Asked ChatGPT
“What's the best clothes steamer brand in New Zealand for wrinkle-free clothes?”
Searched Google, AI Overview
“clothes steamer nz”
Searched Google, AI Overview
“garment steamer nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Philips or Russell Hobbs more popular in search?
This chart shows how often people search Google for Philips and Russell Hobbs by name. Each line represents a brand's share of searches for all five clothes steamer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Philips, Russell Hobbs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips | Russell Hobbs | Tefal | Samsung | LG |
|---|---|---|---|---|---|
| Oct 2025 | 58.5% | 17.1% | 15.9% | 5% | 3.6% |
| Nov 2025 | 57% | 17.1% | 16.5% | 5.3% | 4% |
| Dec 2025 | 60.3% | 16.6% | 14.7% | 5.2% | 3.2% |
| Jan 2026 | 63% | 15.2% | 13.8% | 4.6% | 3.3% |
| Feb 2026 | 62.7% | 15.8% | 13.5% | 4.6% | 3.4% |
| Mar 2026 | 57.6% | 15.7% | 17.5% | 5.3% | 3.9% |
| Apr 2026 | 62.2% | 15.2% | 14.1% | 4.4% | 4.1% |
| May 2026 | 63.9% | 15.3% | 14.3% | 3.4% | 3.2% |
| Jun 2026 | 63% | 14.8% | 15.1% | 3.3% | 3.8% |
| Jul 2026 | 59.4% | 17.6% | 15.5% | 4.1% | 3.5% |
| Aug 2026 | 57.8% | 16.6% | 17.4% | 4.9% | 3.3% |
| Sep 2026 | 58.6% | 18.5% | 15.4% | 4.4% | 3.1% |
How has the Philips and Russell Hobbs comparison changed over the last 12 months?
3 findings
- Philips was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips’ share of searches among clothes steamer brands in New Zealand moved from 58.5% to 58.6%, and its estimated monthly branded searches moved from 4.6K to 5.2K.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among clothes steamer brands in New Zealand moved from 17.1% to 18.5%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for New Zealand clothes steamer brands in September 2026?
2 changes
In September 2026, Russell Hobbs overtook Tefal to rank 2nd among clothes steamer brands in New Zealand, with 18.5% of the searches.
In September 2026, Philips gained share of searches among clothes steamer brands in New Zealand, from 57.8% to 58.6%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Philips’ and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philips
7 branded search terms
- china philips
- philips
- philips hue
- philips hue bridge
- philips lumea
- philips oneblade
- philips toothbrush
Russell Hobbs
5 branded search terms
- multicooker russell hobbs
- russell hobbs
- russell hobbs chopper
- russell hobbs jug
- russellhobbs
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