Brandwave

Russell Hobbs vs Tefal:Which is more popular?

In September 2026, Russell Hobbs had more branded searches than Tefal among clothes steamer brands in New Zealand. Russell Hobbs had about 1,650 branded searches, while Tefal had 1,370. Russell Hobbs made up 18.5% of all clothes steamer brand searches we track, and Tefal accounted for 15.4%. When we asked ChatGPT and Google AI Overviews about clothes steamer brands, Russell Hobbs and Tefal each appeared in four of the five answers. Russell Hobbs and Tefal were each mentioned first in two of the four answers.

Among clothes steamer brands in New Zealand in September 2026

Who do people search for more?

Russell Hobbs, about 20% more searches than Tefal

Russell Hobbs 1.6K searchesTefal 1.4K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Russell Hobbs in 4 of 5Tefal in 4 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Russell Hobbs first in 2Tefal first in 2

Follow Russell Hobbs vs Tefal and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top clothes steamer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Russell Hobbs and Tefal were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Russell Hobbs and Tefal were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips1st
  2. Russell Hobbs2nd
  3. Tefal3rd
  4. Samsung–
  5. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Russell Hobbs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about clothes steamer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Russell Hobbs or Tefal more popular in search?

This chart shows how often people search Google for Russell Hobbs and Tefal by name. Each line represents a brand's share of searches for all five clothes steamer brands we track, month by month, from searches in New Zealand.

Russell Hobbs and Tefal among clothes steamer brands in New Zealand, by month

Share of searches by month for Russell Hobbs, Tefal. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilipsRussell HobbsTefalSamsungLG
Oct 202558.5%17.1%15.9%5%3.6%
Nov 202557%17.1%16.5%5.3%4%
Dec 202560.3%16.6%14.7%5.2%3.2%
Jan 202663%15.2%13.8%4.6%3.3%
Feb 202662.7%15.8%13.5%4.6%3.4%
Mar 202657.6%15.7%17.5%5.3%3.9%
Apr 202662.2%15.2%14.1%4.4%4.1%
May 202663.9%15.3%14.3%3.4%3.2%
Jun 202663%14.8%15.1%3.3%3.8%
Jul 202659.4%17.6%15.5%4.1%3.5%
Aug 202657.8%16.6%17.4%4.9%3.3%
Sep 202658.6%18.5%15.4%4.4%3.1%

How has the Russell Hobbs and Tefal comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Tefal took it in March 2026, Russell Hobbs took it in April 2026, Tefal took it in June 2026, Russell Hobbs took it in July 2026, Tefal took it in August 2026, Russell Hobbs took it in September 2026.
  • Across the 12 months ending September 2026, Russell Hobbs’ share of searches among clothes steamer brands in New Zealand moved from 17.1% to 18.5%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
  • Across the 12 months ending September 2026, Tefal’s share of searches among clothes steamer brands in New Zealand moved from 15.9% to 15.4%, and its estimated monthly branded searches moved from 1.3K to 1.4K.

How did search popularity change for New Zealand clothes steamer brands in September 2026?

2 changes

  1. In September 2026, Russell Hobbs overtook Tefal to rank 2nd among clothes steamer brands in New Zealand, with 18.5% of the searches.

  2. In September 2026, Tefal lost share of searches among clothes steamer brands in New Zealand, from 17.4% to 15.4%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Russell Hobbs’ and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Russell Hobbs

5 branded search terms

  • multicooker russell hobbs
  • russell hobbs
  • russell hobbs chopper
  • russell hobbs jug
  • russellhobbs

Tefal

12 branded search terms

  • multicooker tefal
  • tefal
  • tefal actifry
  • tefal ingenio
  • tefal jamie oliver
  • tefal saucepans
  • tefal set
  • tefal steam
  • tefal thermosignal
  • tefal ultimate
  • tefal unlimited
  • tefal vok

How the Brand Demand Index is measured

Other head-to-heads among clothes steamer brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free