Russell Hobbs vs Samsung:Which is more popular?
In September 2026, Russell Hobbs had more branded searches than Samsung among clothes steamer brands in New Zealand. Russell Hobbs had about 1,650 branded searches, while Samsung had 390. Russell Hobbs made up 18.5% of all clothes steamer brand searches we track, and Samsung accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about clothes steamer brands, Russell Hobbs appeared in four of the five answers and Samsung in none.
Who do people search for more?
Russell Hobbs, about 4 searches for every 1 for Samsung
Who does AI mention more?
Russell Hobbs, mentioned in 4 of 5 answers, Samsung in 0
Who does AI recommend more?
Russell Hobbs, the only one of the two named
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Top clothes steamer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Russell Hobbs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samsung did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Philips1st- Russell Hobbs2nd
Tefal3rd
Samsung–
LG–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Russell Hobbs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about clothes steamer brands
5 answers
Asked ChatGPT
“Which clothes steamer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best clothes steamer brands in New Zealand?”
Asked ChatGPT
“What's the best clothes steamer brand in New Zealand for wrinkle-free clothes?”
Searched Google, AI Overview
“clothes steamer nz”
Searched Google, AI Overview
“garment steamer nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Russell Hobbs or Samsung more popular in search?
This chart shows how often people search Google for Russell Hobbs and Samsung by name. Each line represents a brand's share of searches for all five clothes steamer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Russell Hobbs, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips | Russell Hobbs | Tefal | Samsung | LG |
|---|---|---|---|---|---|
| Oct 2025 | 58.5% | 17.1% | 15.9% | 5% | 3.6% |
| Nov 2025 | 57% | 17.1% | 16.5% | 5.3% | 4% |
| Dec 2025 | 60.3% | 16.6% | 14.7% | 5.2% | 3.2% |
| Jan 2026 | 63% | 15.2% | 13.8% | 4.6% | 3.3% |
| Feb 2026 | 62.7% | 15.8% | 13.5% | 4.6% | 3.4% |
| Mar 2026 | 57.6% | 15.7% | 17.5% | 5.3% | 3.9% |
| Apr 2026 | 62.2% | 15.2% | 14.1% | 4.4% | 4.1% |
| May 2026 | 63.9% | 15.3% | 14.3% | 3.4% | 3.2% |
| Jun 2026 | 63% | 14.8% | 15.1% | 3.3% | 3.8% |
| Jul 2026 | 59.4% | 17.6% | 15.5% | 4.1% | 3.5% |
| Aug 2026 | 57.8% | 16.6% | 17.4% | 4.9% | 3.3% |
| Sep 2026 | 58.6% | 18.5% | 15.4% | 4.4% | 3.1% |
How has the Russell Hobbs and Samsung comparison changed over the last 12 months?
3 findings
- Russell Hobbs was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among clothes steamer brands in New Zealand moved from 17.1% to 18.5%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 12 months ending September 2026, Samsung’s share of searches among clothes steamer brands in New Zealand moved from 5% to 4.4%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand clothes steamer brands in September 2026?
1 change
In September 2026, Russell Hobbs overtook Tefal to rank 2nd among clothes steamer brands in New Zealand, with 18.5% of the searches.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Russell Hobbs’ and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Russell Hobbs
5 branded search terms
- multicooker russell hobbs
- russell hobbs
- russell hobbs chopper
- russell hobbs jug
- russellhobbs
Samsung
1 branded search term
- samsung odyssey
Other head-to-heads among clothes steamer brands
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