Marcato vs Philips:Which is more popular?
In September 2026, Philips had more branded searches than Marcato among pasta maker brands in New Zealand. Philips had about 5,230 branded searches, while Marcato had 110. Philips made up 22% of all pasta maker brand searches we track, and Marcato accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about pasta maker brands, both Marcato and Philips appeared in all five answers. Marcato was mentioned before Philips in every answer.
Who do people search for more?
Philips, about 48 searches for every 1 for Marcato
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Marcato, named ahead of Philips in every answer
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Top pasta maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Marcato and Philips showed up in all five answers. Marcato was listed before Philips in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Marcato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
KitchenAid4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Imperia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pasta maker brands
5 answers
Asked ChatGPT
“Which pasta maker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pasta maker brands in New Zealand?”
Asked ChatGPT
“What's the best pasta maker brand in New Zealand for fresh pasta?”
Searched Google, AI Overview
“pasta maker nz”
Searched Google, AI Overview
“pasta machine nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Marcato or Philips more popular in search?
This chart shows how often people search Google for Marcato and Philips by name. Each line represents a brand's share of searches for all six pasta maker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Philips, Marcato. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smeg | KitchenAid | Philips | Kenwood | Marcato | Imperia |
|---|---|---|---|---|---|---|
| Oct 2025 | 18.9% | 35.3% | 23.7% | 21.3% | 0.57% | 0.21% |
| Nov 2025 | 15.9% | 43.9% | 19.2% | 20.2% | 0.63% | 0.15% |
| Dec 2025 | 12.7% | 44.3% | 20.3% | 22.4% | 0.15% | 0.18% |
| Jan 2026 | 13.9% | 38.9% | 25.5% | 21.2% | 0.24% | 0.24% |
| Feb 2026 | 14.3% | 38.1% | 25.8% | 21% | 0.53% | 0.29% |
| Mar 2026 | 16.7% | 37.4% | 24.7% | 20.2% | 0.64% | 0.4% |
| Apr 2026 | 15.2% | 34.5% | 29.2% | 20.3% | 0.47% | 0.37% |
| May 2026 | 14.5% | 32.6% | 29.7% | 22% | 0.69% | 0.44% |
| Jun 2026 | 17% | 31.7% | 30% | 20.7% | 0.44% | 0.24% |
| Jul 2026 | 35.4% | 25.6% | 21.8% | 16.7% | 0.27% | 0.27% |
| Aug 2026 | 39.8% | 23.9% | 20.6% | 15.2% | 0.4% | 0.14% |
| Sep 2026 | 32.2% | 28.6% | 22% | 16.4% | 0.46% | 0.29% |
How has the Marcato and Philips comparison changed over the last 12 months?
3 findings
- Philips was ahead of Marcato in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Marcato’s share of searches among pasta maker brands in New Zealand moved from 0.57% to 0.46%, and its estimated monthly branded searches held steady at 110.
- Across the 12 months ending September 2026, Philips’ share of searches among pasta maker brands in New Zealand moved from 23.7% to 22%, and its estimated monthly branded searches moved from 4.6K to 5.2K.
How did search popularity change for New Zealand pasta maker brands in September 2026?
1 change
In September 2026, Philips gained share of searches among pasta maker brands in New Zealand, from 20.6% to 22%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Marcato’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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