Brandwave

How popular isMarcato?

In September 2026, people searched for Marcato by name about 110 times in New Zealand, about the same as the previous year. These searches made up 0.46% of all New Zealand pasta maker brand searches, placing Marcato fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about pasta maker brands, Marcato appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Marcato is the fifth most searched of 6 competitors and the most recommended in AI answers.

  1. SmegShare of searches 32.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KitchenAidShare of searches 28.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. PhilipsShare of searches 22%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. KenwoodShare of searches 16.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MarcatoShare of searches 0.46%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top pasta maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Marcato appeared in all five answers. Marcato is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Marcato1st
  2. Imperia2nd
  3. Philips3rd
  4. KitchenAid4th
  5. Smeg–
  6. Kenwood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marcato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Imperia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasta maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pasta maker brands compete with Marcato?

Marcato against pasta maker brands in New Zealand, by month

Share of searches by month for Smeg, KitchenAid, Philips, Kenwood, Marcato. The figures are in the table below the chart.

View monthly share of searches table
MonthSmegKitchenAidPhilipsKenwoodMarcatoImperia
Oct 202518.9%35.3%23.7%21.3%0.57%0.21%
Nov 202515.9%43.9%19.2%20.2%0.63%0.15%
Dec 202512.7%44.3%20.3%22.4%0.15%0.18%
Jan 202613.9%38.9%25.5%21.2%0.24%0.24%
Feb 202614.3%38.1%25.8%21%0.53%0.29%
Mar 202616.7%37.4%24.7%20.2%0.64%0.4%
Apr 202615.2%34.5%29.2%20.3%0.47%0.37%
May 202614.5%32.6%29.7%22%0.69%0.44%
Jun 202617%31.7%30%20.7%0.44%0.24%
Jul 202635.4%25.6%21.8%16.7%0.27%0.27%
Aug 202639.8%23.9%20.6%15.2%0.4%0.14%
Sep 202632.2%28.6%22%16.4%0.46%0.29%

  1. 1.Smeg

    32.2%

    Held 1st. 7.6K estimated branded searches, -31% vs prior month. Share -7.6 points.

  2. 2.KitchenAid

    28.6%

    Held 2nd. 6.8K estimated branded searches, +2.1% vs prior month. Share +4.7 points.

  3. 3.Philips

    22%

    Held 3rd. 5.2K estimated branded searches, -8.6% vs prior month. Share +1.5 points.

  4. 4.Kenwood

    16.4%

    Held 4th. 3.9K estimated branded searches, -7.6% vs prior month. Share +1.3 points.

  5. 5.Marcato

    0.46%

    Held 5th. 110 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Imperia

    0.29%

    Held 6th. 70 estimated branded searches, +75% vs prior month. Share +0.2 points.

Compare popularity between Marcato and its closest rivals

Every comparison with Marcato

5 comparisons

How has branded search demand for Marcato changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Marcato in New Zealand held steady at 110.
  • Across the 12 months ending September 2026, Marcato’s share of searches among pasta maker brands in New Zealand held steady, from 0.57% to 0.46%.

How did search popularity change for New Zealand pasta maker brands in September 2026?

5 changes

  1. In September 2026, KitchenAid gained share of searches among pasta maker brands in New Zealand, from 23.9% to 28.6%.

  2. In September 2026, Philips gained share of searches among pasta maker brands in New Zealand, from 20.6% to 22%.

  3. In September 2026, Kenwood gained share of searches among pasta maker brands in New Zealand, from 15.2% to 16.4%.

  4. In September 2026, Smeg lost share of searches among pasta maker brands in New Zealand, from 39.8% to 32.2%.

  5. Estimated monthly branded searches for Imperia in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.

How are Marcato’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Marcato’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • marcato

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How the Brand Demand Index is measured

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