Brandwave

Imperia vs Marcato:Which is more popular?

In September 2026, Marcato had more branded searches than Imperia among pasta maker brands in New Zealand. Marcato had about 110 branded searches, while Imperia had 70. Marcato made up 0.46% of all pasta maker brand searches we track, and Imperia accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about pasta maker brands, Marcato appeared in all five answers and Imperia in four. Marcato was mentioned before Imperia in every answer.

Among pasta maker brands in New Zealand in September 2026

Who do people search for more?

Marcato, about 57% more searches than Imperia

Marcato 110 searchesImperia 70 searches

Who does AI mention more?

Marcato, mentioned in every answer we collected

Marcato in 5 of 5Imperia in 4 of 5

Who does AI recommend more?

Marcato, named ahead of Imperia in every answer

Marcato first in 4Imperia never first

Follow Imperia vs Marcato and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top pasta maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Marcato appeared in all five answers. Imperia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Marcato was listed before Imperia in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Marcato1st
  2. Imperia2nd
  3. Philips3rd
  4. KitchenAid4th
  5. Smeg–
  6. Kenwood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marcato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Imperia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasta maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Imperia or Marcato more popular in search?

This chart shows how often people search Google for Imperia and Marcato by name. Each line represents a brand's share of searches for all six pasta maker brands we track, month by month, from searches in New Zealand.

Imperia and Marcato among pasta maker brands in New Zealand, by month

Share of searches by month for Marcato, Imperia. The figures are in the table below the chart.

View monthly share of searches table
MonthSmegKitchenAidPhilipsKenwoodMarcatoImperia
Oct 202518.9%35.3%23.7%21.3%0.57%0.21%
Nov 202515.9%43.9%19.2%20.2%0.63%0.15%
Dec 202512.7%44.3%20.3%22.4%0.15%0.18%
Jan 202613.9%38.9%25.5%21.2%0.24%0.24%
Feb 202614.3%38.1%25.8%21%0.53%0.29%
Mar 202616.7%37.4%24.7%20.2%0.64%0.4%
Apr 202615.2%34.5%29.2%20.3%0.47%0.37%
May 202614.5%32.6%29.7%22%0.69%0.44%
Jun 202617%31.7%30%20.7%0.44%0.24%
Jul 202635.4%25.6%21.8%16.7%0.27%0.27%
Aug 202639.8%23.9%20.6%15.2%0.4%0.14%
Sep 202632.2%28.6%22%16.4%0.46%0.29%

How has the Imperia and Marcato comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Imperia took it in December 2025, Marcato took it in February 2026.
  • Across the 12 months ending September 2026, Imperia’s share of searches among pasta maker brands in New Zealand moved from 0.21% to 0.29%, and its estimated monthly branded searches moved from 40 to 70.
  • Across the 12 months ending September 2026, Marcato’s share of searches among pasta maker brands in New Zealand moved from 0.57% to 0.46%, and its estimated monthly branded searches held steady at 110.

How did search popularity change for New Zealand pasta maker brands in September 2026?

1 change

  1. Estimated monthly branded searches for Imperia in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Imperia’s and Marcato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Imperia

1 branded search term

  • imperia

Marcato

1 branded search term

  • marcato

How the Brand Demand Index is measured

Other head-to-heads among pasta maker brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free