Brandwave

How popular isKenwood?

In September 2026, people searched for Kenwood by name about 6,740 times in New Zealand, about the same as the previous year. These searches made up 16.4% of all New Zealand pasta maker brand searches, placing Kenwood fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about pasta maker brands, Kenwood did not appear in any of the answers.

Search and AI answers in September 2026

Kenwood is the fourth most searched of 6 competitors and not listed in any AI answer.

  1. SmegShare of searches 32.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KitchenAidShare of searches 28.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. PhilipsShare of searches 22%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. KenwoodShare of searches 16.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MarcatoShare of searches 0.46%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top pasta maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kenwood did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Marcato1st
  2. Imperia2nd
  3. Philips3rd
  4. KitchenAid4th
  5. Smeg–
  6. Kenwood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marcato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Imperia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasta maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pasta maker brands compete with Kenwood?

Kenwood against pasta maker brands in New Zealand, by month

Share of searches by month for Smeg, KitchenAid, Philips, Kenwood. The figures are in the table below the chart.

View monthly share of searches table
MonthSmegKitchenAidPhilipsKenwoodMarcatoImperia
Oct 202518.9%35.3%23.7%21.3%0.57%0.21%
Nov 202515.9%43.9%19.2%20.2%0.63%0.15%
Dec 202512.7%44.3%20.3%22.4%0.15%0.18%
Jan 202613.9%38.9%25.5%21.2%0.24%0.24%
Feb 202614.3%38.1%25.8%21%0.53%0.29%
Mar 202616.7%37.4%24.7%20.2%0.64%0.4%
Apr 202615.2%34.5%29.2%20.3%0.47%0.37%
May 202614.5%32.6%29.7%22%0.69%0.44%
Jun 202617%31.7%30%20.7%0.44%0.24%
Jul 202635.4%25.6%21.8%16.7%0.27%0.27%
Aug 202639.8%23.9%20.6%15.2%0.4%0.14%
Sep 202632.2%28.6%22%16.4%0.46%0.29%

  1. 1.Smeg

    32.2%

    Held 1st. 7.6K estimated branded searches, -31% vs prior month. Share -7.6 points.

  2. 2.KitchenAid

    28.6%

    Held 2nd. 6.8K estimated branded searches, +2.1% vs prior month. Share +4.7 points.

  3. 3.Philips

    22%

    Held 3rd. 5.2K estimated branded searches, -8.6% vs prior month. Share +1.5 points.

  4. 4.Kenwood

    16.4%

    Held 4th. 3.9K estimated branded searches, -7.6% vs prior month. Share +1.3 points.

  5. 5.Marcato

    0.46%

    Held 5th. 110 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Imperia

    0.29%

    Held 6th. 70 estimated branded searches, +75% vs prior month. Share +0.2 points.

Compare popularity between Kenwood and its closest rivals

Every comparison with Kenwood

18 comparisons

How has branded search demand for Kenwood changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kenwood in New Zealand held steady, from 6.6K to 6.7K.
  • Across the 12 months ending September 2026, Kenwood’s share of searches among pasta maker brands in New Zealand decreased from 21.3% to 16.4%.
  • Across the 12 months ending September 2026, Kenwood’s share of searches among pasta maker brands in New Zealand peaked at 22.4% in December 2025 and was lowest at 15.2% in August 2026.
  • Across the 12 months ending September 2026, Kenwood fell from 3rd to 4th among pasta maker brands in New Zealand.

How did search popularity change for New Zealand pasta maker brands in September 2026?

5 changes

  1. In September 2026, KitchenAid gained share of searches among pasta maker brands in New Zealand, from 23.9% to 28.6%.

  2. In September 2026, Philips gained share of searches among pasta maker brands in New Zealand, from 20.6% to 22%.

  3. In September 2026, Kenwood gained share of searches among pasta maker brands in New Zealand, from 15.2% to 16.4%.

  4. In September 2026, Smeg lost share of searches among pasta maker brands in New Zealand, from 39.8% to 32.2%.

  5. Estimated monthly branded searches for Imperia in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.

How are Kenwood’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Kenwood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • auto radio kenwood
  • kenwood
  • kenwood attachments
  • kenwood blender
  • kenwood chef
  • kenwood chef attachments
  • kenwood chef classic
  • kenwood chef titanium
  • kenwood chefette
  • kenwood foodprocessor
  • kenwood hand mixer
  • kenwood head unit
  • kenwood kettle
  • kenwood kmix
  • kenwood mixer
  • kenwood multipro
  • kenwood multipro go
  • kenwood patissier
  • kenwood stand mixer
  • kenwood stereo
  • kenwood stick blender
  • kenwood toaster
  • kenwood truck

Do you work for Kenwood? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kenwood compete?

Kenwood is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands6th of 106.2%Show ranking
Stand mixer brands4th of 612.6%Show ranking
Undercounter fridge brands3rd of 611.3%Show ranking
Hand mixer brands4th of 56.9%Show ranking
Pasta maker brands4th of 616.4%Shown above
Hand blender brands3rd of 616.9%Show ranking
Stick blender brands3rd of 717.3%Show ranking
Can opener brands2nd of 334.6%Show ranking
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