Kenwood vs Thermomix:Which is more popular by branded search in New Zealand?
In August 2026, Thermomix had more branded searches than Kenwood among small kitchen appliance brands in New Zealand. Thermomix was estimated to have 18.5K branded searches compared to Kenwood’s 8.2K, and held a 13.5% Share of Search versus Kenwood’s 6%.
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Which is more popular in search, Kenwood or Thermomix?
Compare the brands New Zealanders buy air fryers, blenders, toasters and stand mixers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thermomix, Kenwood. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | Philips | Thermomix | KitchenAid | Kenwood | Russell Hobbs | Sunbeam | Tefal |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.3% | 20% | 11.6% | 17.8% | 10.2% | 5.7% | 5% | 5.8% | 1.6% |
| Nov 2025 | 24.9% | 19.8% | 11.8% | 12.2% | 13% | 6.7% | 5.4% | 4.7% | 1.5% |
| Dec 2025 | 23.9% | 19.5% | 12.1% | 11.7% | 13.1% | 7.8% | 5% | 5.7% | 1.3% |
| Jan 2026 | 22.5% | 21.3% | 12.6% | 13.2% | 11.3% | 6.5% | 5.2% | 5.9% | 1.5% |
| Feb 2026 | 20.1% | 21.8% | 13.6% | 13.2% | 11.9% | 6.6% | 5.4% | 5.8% | 1.6% |
| Mar 2026 | 19% | 22% | 12.8% | 15.1% | 11.6% | 6.5% | 5.5% | 5.6% | 1.9% |
| Apr 2026 | 20% | 22.6% | 14.3% | 12.7% | 11.1% | 6.7% | 5.4% | 5.6% | 1.6% |
| May 2026 | 20.1% | 22.1% | 14% | 14.1% | 11.7% | 6.2% | 5.3% | 4.9% | 1.5% |
| Jun 2026 | 19.8% | 21.6% | 13.4% | 17.2% | 10.6% | 5.8% | 4.8% | 5.1% | 1.6% |
| Jul 2026 | 21.6% | 23.5% | 12.7% | 13.4% | 10.3% | 5.8% | 5.5% | 5.5% | 1.8% |
| Aug 2026 | 22.4% | 21.2% | 14.1% | 13.5% | 9.8% | 6% | 5.6% | 5.6% | 1.9% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Kenwood and Thermomix comparison changed over the last 12 months?
3 findings
- Thermomix was ahead of Kenwood in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kenwood’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 5.7% to 6%, and its estimated monthly branded searches moved from 7.3K to 8.2K.
- Across the 11 months ending August 2026, Thermomix’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 17.8% to 13.5%, and its estimated monthly branded searches moved from 22.6K to 18.5K.
How did search popularity change for New Zealand small kitchen appliance brands in August 2026?
3 changes
In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%.
Estimated monthly branded searches for Kenwood in New Zealand rose 11.9% over 11 measured months, from 7.3K to 8.2K in August 2026.
Estimated monthly branded searches for Thermomix in New Zealand fell 18.5% over 11 measured months, from 22.6K to 18.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kenwood’s and Thermomix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kenwood
39 branded search terms
- auto radio kenwood
- kenwood
- kenwood attachments
- kenwood blender
- kenwood chef
- kenwood chef attachments
- kenwood chef classic
- kenwood chef classic mixer
- kenwood chef classic stand mixer km336
- kenwood chef kvc3100s
- kenwood chef old
- kenwood chef stand mixer
- kenwood chef titanium
- kenwood chef xl
- kenwood chef xl mixer
- kenwood chef xl mixer kvl4100s
- kenwood chef xl stand mixer
- kenwood chefette
- kenwood foodprocessor
- kenwood head unit
- kenwood kettle
- kenwood kmix
- kenwood kmm bt408
- kenwood mixer
- kenwood mixer dough hook
- kenwood multipro
- kenwood multipro go
- kenwood near me
- kenwood nz
- kenwood online
- kenwood patissier
- kenwood stand mixer
- kenwood stand mixer titanium
- kenwood stereo
- kenwood stick blender
- kenwood titanium chef baker xl
- kenwood toaster
- kenwood truck
- kenwoodworld com
Thermomix
27 branded search terms
- mix shop thermomix
- new thermomix
- the mix shop thermomix
- thermomix
- thermomix 7
- thermomix air fryer
- thermomix blade cover
- thermomix blender
- thermomix co nz
- thermomix cost
- thermomix cutter
- thermomix is it worth it
- thermomix kettle
- thermomix mixer
- thermomix near me
- thermomix nz
- thermomix nz price
- thermomix online
- thermomix shop
- thermomix tm5
- thermomix tm6
- thermomix tm6 price
- thermomix tm7
- thermomix toaster
- thermomix varoma
- tm6 thermomix
- tm7 thermomix
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