Brandwave

How popular isThermomix in search?

In August 2026, there were an estimated 18.5K branded searches for Thermomix in New Zealand which is down 18.5% over the last 11 months. Thermomix holds 13.5% estimated Share of Search among New Zealand small kitchen appliance brands and is ranked 4th of 9 competitors for search popularity.

Share of Search, August 2026
  1. Ninja22.4%
  2. Breville21.2%
  3. Philips14.1%
  4. Thermomix13.5%
  5. KitchenAid9.8%
  6. Kenwood6%
  7. Russell Hobbs5.6%
  8. Sunbeam5.6%
  9. Tefal1.9%
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Which small kitchen appliance brands compete with Thermomix?

Thermomix against small kitchen appliance brands in New Zealand, by month

Share of Search by month for Ninja, Breville, Philips, Thermomix, KitchenAid, Kenwood, Russell Hobbs, Sunbeam. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaBrevillePhilipsThermomixKitchenAidKenwoodRussell HobbsSunbeamTefal
Oct 202522.3%20%11.6%17.8%10.2%5.7%5%5.8%1.6%
Nov 202524.9%19.8%11.8%12.2%13%6.7%5.4%4.7%1.5%
Dec 202523.9%19.5%12.1%11.7%13.1%7.8%5%5.7%1.3%
Jan 202622.5%21.3%12.6%13.2%11.3%6.5%5.2%5.9%1.5%
Feb 202620.1%21.8%13.6%13.2%11.9%6.6%5.4%5.8%1.6%
Mar 202619%22%12.8%15.1%11.6%6.5%5.5%5.6%1.9%
Apr 202620%22.6%14.3%12.7%11.1%6.7%5.4%5.6%1.6%
May 202620.1%22.1%14%14.1%11.7%6.2%5.3%4.9%1.5%
Jun 202619.8%21.6%13.4%17.2%10.6%5.8%4.8%5.1%1.6%
Jul 202621.6%23.5%12.7%13.4%10.3%5.8%5.5%5.5%1.8%
Aug 202622.4%21.2%14.1%13.5%9.8%6%5.6%5.6%1.9%
Sep 2026—————————

  1. 1.Ninja

    22.4%

    moved from 2nd to 1st · 30.7K estimated branded searches · -1.6% vs prior month · +0.8 points

  2. 2.Breville

    21.2%

    moved from 1st to 2nd · 29.1K estimated branded searches · -14.3% vs prior month · -2.3 points

  3. 3.Philips

    14.1%

    moved from 4th to 3rd · 19.3K estimated branded searches · +4.8% vs prior month · +1.3 points

  4. 4.Thermomix

    13.5%

    moved from 3rd to 4th · 18.5K estimated branded searches · -4.4% vs prior month · +0.1 points

  5. 5.KitchenAid

    9.8%

    held 5th · 13.5K estimated branded searches · -9.2% vs prior month · -0.4 points

  6. 6.Kenwood

    6%

    held 6th · 8.2K estimated branded searches · -1.8% vs prior month · +0.2 points

  7. 7.Russell Hobbs

    5.6%

    held 7th · 7.7K estimated branded searches · -3.5% vs prior month · +0.1 points

  8. 8.Sunbeam

    5.6%

    held 8th · 7.6K estimated branded searches · -3.5% vs prior month · +0.1 points

  9. 9.Tefal

    1.9%

    held 9th · 2.6K estimated branded searches · +2.3% vs prior month · +0.1 points

Compare search popularity between Thermomix and its closest rivals

How has branded search demand for Thermomix changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Thermomix in New Zealand fell from 22.6K to 18.5K.
  • Across the 11 months ending August 2026, Thermomix’s estimated Share of Search among small kitchen appliance brands in New Zealand decreased from 17.8% to 13.5%.
  • Across the 11 months ending August 2026, Thermomix’s estimated Share of Search among small kitchen appliance brands in New Zealand peaked at 17.8% in October 2025 and was lowest at 11.7% in December 2025.
  • Across the 11 months ending August 2026, Thermomix fell from 3rd to 4th among small kitchen appliance brands in New Zealand.

How did search popularity change for New Zealand small kitchen appliance brands in August 2026?

  1. In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among small kitchen appliance brands in New Zealand, at 22.4%.

  2. In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%.

  3. In August 2026, Breville lost estimated Share of Search among small kitchen appliance brands in New Zealand, from 23.5% to 21.2%.

  4. Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.6% in August 2026.

  5. KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand has lost ground for 3 months in a row, from 11.7% to 9.8% in August 2026.

  6. Estimated monthly branded searches for Tefal in New Zealand rose 31.5% over 11 measured months, from 2K to 2.6K in August 2026.

How is Thermomix measured?

Brandwave collects information about searches that people make online using Thermomix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

27 branded search terms

  • mix shop thermomix
  • new thermomix
  • the mix shop thermomix
  • thermomix
  • thermomix 7
  • thermomix air fryer
  • thermomix blade cover
  • thermomix blender
  • thermomix co nz
  • thermomix cost
  • thermomix cutter
  • thermomix is it worth it
  • thermomix kettle
  • thermomix mixer
  • thermomix near me
  • thermomix nz
  • thermomix nz price
  • thermomix online
  • thermomix shop
  • thermomix tm5
  • thermomix tm6
  • thermomix tm6 price
  • thermomix tm7
  • thermomix toaster
  • thermomix varoma
  • tm6 thermomix
  • tm7 thermomix

Do you work for Thermomix? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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