Philips vs Thermomix:Which is more popular by branded search in New Zealand?
In August 2026, Philips had more branded searches than Thermomix among small kitchen appliance brands in New Zealand. Philips was estimated to have 19.3K branded searches compared to Thermomix’s 18.5K, and held a 14.1% Share of Search versus Thermomix’s 13.5%.
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Which is more popular in search, Philips or Thermomix?
Compare the brands New Zealanders buy air fryers, blenders, toasters and stand mixers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips, Thermomix. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | Philips | Thermomix | KitchenAid | Kenwood | Russell Hobbs | Sunbeam | Tefal |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.3% | 20% | 11.6% | 17.8% | 10.2% | 5.7% | 5% | 5.8% | 1.6% |
| Nov 2025 | 24.9% | 19.8% | 11.8% | 12.2% | 13% | 6.7% | 5.4% | 4.7% | 1.5% |
| Dec 2025 | 23.9% | 19.5% | 12.1% | 11.7% | 13.1% | 7.8% | 5% | 5.7% | 1.3% |
| Jan 2026 | 22.5% | 21.3% | 12.6% | 13.2% | 11.3% | 6.5% | 5.2% | 5.9% | 1.5% |
| Feb 2026 | 20.1% | 21.8% | 13.6% | 13.2% | 11.9% | 6.6% | 5.4% | 5.8% | 1.6% |
| Mar 2026 | 19% | 22% | 12.8% | 15.1% | 11.6% | 6.5% | 5.5% | 5.6% | 1.9% |
| Apr 2026 | 20% | 22.6% | 14.3% | 12.7% | 11.1% | 6.7% | 5.4% | 5.6% | 1.6% |
| May 2026 | 20.1% | 22.1% | 14% | 14.1% | 11.7% | 6.2% | 5.3% | 4.9% | 1.5% |
| Jun 2026 | 19.8% | 21.6% | 13.4% | 17.2% | 10.6% | 5.8% | 4.8% | 5.1% | 1.6% |
| Jul 2026 | 21.6% | 23.5% | 12.7% | 13.4% | 10.3% | 5.8% | 5.5% | 5.5% | 1.8% |
| Aug 2026 | 22.4% | 21.2% | 14.1% | 13.5% | 9.8% | 6% | 5.6% | 5.6% | 1.9% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Philips and Thermomix comparison changed over the last 12 months?
3 findings
- The lead changed hands 7 times in the 11 months ending August 2026: Philips took it in December 2025, Thermomix took it in January 2026, Philips took it in February 2026, Thermomix took it in March 2026, Philips took it in April 2026, Thermomix took it in May 2026, Philips took it in August 2026.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among small kitchen appliance brands in New Zealand moved from 11.6% to 14.1%, and its estimated monthly branded searches moved from 14.7K to 19.3K.
- Across the 11 months ending August 2026, Thermomix’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 17.8% to 13.5%, and its estimated monthly branded searches moved from 22.6K to 18.5K.
How did search popularity change for New Zealand small kitchen appliance brands in August 2026?
2 changes
In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%.
Estimated monthly branded searches for Thermomix in New Zealand fell 18.5% over 11 measured months, from 22.6K to 18.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Philips’ and Thermomix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philips
45 branded search terms
- china philips
- philips
- philips 55 inch tv
- philips 65 inch tv
- philips 75 inch tv
- philips air filter
- philips air fryer
- philips air fryer briscoes
- philips air fryer white
- philips air fryer xl
- philips air fryer xxl
- philips air purifier
- philips airfryer
- philips airfryer philips
- philips airfryer rapid air technology
- philips ambilight tv
- philips avent bottles
- philips avent soothie pacifier
- philips avent sterilizer
- philips blender
- philips hue
- philips hue bridge
- philips hue bulbs
- philips hue lights
- philips hue tv
- philips kettle
- philips light bulbs
- philips lumea
- philips mixer
- philips near me
- philips new zealand
- philips nz
- philips oled tv
- philips one blade
- philips one blade replacement
- philips oneblade
- philips online
- philips purifier
- philips razor
- philips shaver
- philips sonic air
- philips toaster
- philips toothbrush
- philips trimmer
- philips tv
Thermomix
27 branded search terms
- mix shop thermomix
- new thermomix
- the mix shop thermomix
- thermomix
- thermomix 7
- thermomix air fryer
- thermomix blade cover
- thermomix blender
- thermomix co nz
- thermomix cost
- thermomix cutter
- thermomix is it worth it
- thermomix kettle
- thermomix mixer
- thermomix near me
- thermomix nz
- thermomix nz price
- thermomix online
- thermomix shop
- thermomix tm5
- thermomix tm6
- thermomix tm6 price
- thermomix tm7
- thermomix toaster
- thermomix varoma
- tm6 thermomix
- tm7 thermomix
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.