Russell Hobbs vs Thermomix:Which is more popular by branded search in New Zealand?
In August 2026, Thermomix had more branded searches than Russell Hobbs among small kitchen appliance brands in New Zealand. Thermomix was estimated to have 18.5K branded searches compared to Russell Hobbs’ 7.7K, and held a 13.5% Share of Search versus Russell Hobbs’ 5.6%.
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Which is more popular in search, Russell Hobbs or Thermomix?
Compare the brands New Zealanders buy air fryers, blenders, toasters and stand mixers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thermomix, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | Philips | Thermomix | KitchenAid | Kenwood | Russell Hobbs | Sunbeam | Tefal |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.3% | 20% | 11.6% | 17.8% | 10.2% | 5.7% | 5% | 5.8% | 1.6% |
| Nov 2025 | 24.9% | 19.8% | 11.8% | 12.2% | 13% | 6.7% | 5.4% | 4.7% | 1.5% |
| Dec 2025 | 23.9% | 19.5% | 12.1% | 11.7% | 13.1% | 7.8% | 5% | 5.7% | 1.3% |
| Jan 2026 | 22.5% | 21.3% | 12.6% | 13.2% | 11.3% | 6.5% | 5.2% | 5.9% | 1.5% |
| Feb 2026 | 20.1% | 21.8% | 13.6% | 13.2% | 11.9% | 6.6% | 5.4% | 5.8% | 1.6% |
| Mar 2026 | 19% | 22% | 12.8% | 15.1% | 11.6% | 6.5% | 5.5% | 5.6% | 1.9% |
| Apr 2026 | 20% | 22.6% | 14.3% | 12.7% | 11.1% | 6.7% | 5.4% | 5.6% | 1.6% |
| May 2026 | 20.1% | 22.1% | 14% | 14.1% | 11.7% | 6.2% | 5.3% | 4.9% | 1.5% |
| Jun 2026 | 19.8% | 21.6% | 13.4% | 17.2% | 10.6% | 5.8% | 4.8% | 5.1% | 1.6% |
| Jul 2026 | 21.6% | 23.5% | 12.7% | 13.4% | 10.3% | 5.8% | 5.5% | 5.5% | 1.8% |
| Aug 2026 | 22.4% | 21.2% | 14.1% | 13.5% | 9.8% | 6% | 5.6% | 5.6% | 1.9% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Russell Hobbs and Thermomix comparison changed over the last 12 months?
3 findings
- Thermomix was ahead of Russell Hobbs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among small kitchen appliance brands in New Zealand moved from 5% to 5.6%, and its estimated monthly branded searches moved from 6.4K to 7.7K.
- Across the 11 months ending August 2026, Thermomix’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 17.8% to 13.5%, and its estimated monthly branded searches moved from 22.6K to 18.5K.
How did search popularity change for New Zealand small kitchen appliance brands in August 2026?
3 changes
In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%.
Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.1% over 11 measured months, from 6.4K to 7.7K in August 2026.
Estimated monthly branded searches for Thermomix in New Zealand fell 18.5% over 11 measured months, from 22.6K to 18.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Russell Hobbs’ and Thermomix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Russell Hobbs
37 branded search terms
- briscoes russell hobbs air fryer
- kettle russell hobbs glass
- multicooker russell hobbs
- russell hobbs
- russell hobbs 11 in 1 digital multicooker rhpc3000
- russell hobbs 2 slice toasters
- russell hobbs 4 slice toasters
- russell hobbs 8l air fryer
- russell hobbs air fry
- russell hobbs air fryer 8l
- russell hobbs air fryer briscoes
- russell hobbs air fryers
- russell hobbs blender
- russell hobbs brooklyn air fryer
- russell hobbs brooklyn kettle
- russell hobbs chopper
- russell hobbs food processors
- russell hobbs irons
- russell hobbs jug
- russell hobbs kettle
- russell hobbs luna kettle
- russell hobbs mixer
- russell hobbs montana kettle
- russell hobbs near me
- russell hobbs nz
- russell hobbs online
- russell hobbs salt & pepper mills
- russell hobbs silent kettle
- russell hobbs steam
- russell hobbs steam irons
- russell hobbs toaster
- russellhobbs
- russellhobbs blender
- russellhobbs kettle
- russellhobbs mixer
- russellhobbs nz
- russellhobbs toaster
Thermomix
27 branded search terms
- mix shop thermomix
- new thermomix
- the mix shop thermomix
- thermomix
- thermomix 7
- thermomix air fryer
- thermomix blade cover
- thermomix blender
- thermomix co nz
- thermomix cost
- thermomix cutter
- thermomix is it worth it
- thermomix kettle
- thermomix mixer
- thermomix near me
- thermomix nz
- thermomix nz price
- thermomix online
- thermomix shop
- thermomix tm5
- thermomix tm6
- thermomix tm6 price
- thermomix tm7
- thermomix toaster
- thermomix varoma
- tm6 thermomix
- tm7 thermomix
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