Brandwave

De'Longhi vs Thermomix:Which is more popular?

In September 2026, Thermomix had more branded searches than De'Longhi among small kitchen appliance brands in New Zealand. Thermomix had about 8,370 branded searches, while De'Longhi had 5,760. Thermomix made up 8.5% of all small kitchen appliance brand searches we track, and De'Longhi accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about small kitchen appliance brands, De'Longhi appeared in two of the five answers and Thermomix in none.

Among small kitchen appliance brands in New Zealand in September 2026

Who do people search for more?

Thermomix, about 45% more searches than De'Longhi

Thermomix 8.4K searchesDe'Longhi 5.8K searches

Who does AI mention more?

De'Longhi, mentioned in 2 of 5 answers, Thermomix in 0

De'Longhi in 2 of 5Thermomix in 0 of 5

Who does AI recommend more?

De'Longhi, the only one of the two named

De'Longhi first in 2Thermomix never named

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Top small kitchen appliance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, De'Longhi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Thermomix did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. Ninja2nd
  3. Russell Hobbs3rd
  4. KitchenAid4th
  5. Sunbeam5th
  6. Kenwood6th
  7. De'Longhi7th
  8. Philips8th
  9. Thermomix–
  10. Tefal–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ninja4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Russell Hobbs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • De'Longhi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunbeam2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thermomix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about small kitchen appliance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is De'Longhi or Thermomix more popular in search?

This chart shows how often people search Google for De'Longhi and Thermomix by name. Each line represents a brand's share of searches for all ten small kitchen appliance brands we track, month by month, from searches in New Zealand.

De'Longhi and Thermomix among small kitchen appliance brands in New Zealand, by month

Share of searches by month for Thermomix, De'Longhi. The figures are in the table below the chart.

View monthly share of searches table
MonthNinjaBrevillePhilipsKitchenAidThermomixKenwoodDe'LonghiSunbeamRussell HobbsTefal
Oct 202526.8%13.6%12.2%12.5%13.3%6.4%4.7%5.4%3.4%1.6%
Nov 202529.7%13.5%11.9%15.6%8.6%7.2%4.2%4.4%3.4%1.5%
Dec 202528.6%13.1%12.3%15.6%8.4%8.2%4.4%4.8%3.2%1.3%
Jan 202627.2%14.4%13.3%13.6%9.1%7.1%5.1%5%3.5%1.5%
Feb 202623.7%14.4%14.3%14.5%9.6%7.1%5.6%5.2%3.9%1.6%
Mar 202622.1%15.4%13.3%13.8%11.1%7%6%5.2%4%2.1%
Apr 202622.4%15.9%15.2%13.2%9.2%7.2%6.4%5%3.8%1.7%
May 202622.5%15.1%15.2%13.9%10.3%6.8%6.6%4.5%3.6%1.6%
Jun 202624.1%14.4%14.6%11.3%12.8%6.3%6.4%4.9%3.5%1.8%
Jul 202626.3%15.2%13.7%11.1%9.9%6.3%6.5%5.1%3.9%2%
Aug 202624.2%15.5%14.9%11.1%10.1%6.4%6.8%4.9%3.9%2.1%
Sep 202627.7%15.3%14.4%11.3%8.5%6.2%5.9%5%3.9%1.7%

How has the De'Longhi and Thermomix comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand small kitchen appliance brands in September 2026?

2 changes

  1. In September 2026, Thermomix lost share of searches among small kitchen appliance brands in New Zealand, from 10.1% to 8.5%.

  2. In September 2026, De'Longhi lost share of searches among small kitchen appliance brands in New Zealand, from 6.8% to 5.9%.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using De'Longhi’s and Thermomix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

De'Longhi

9 branded search terms

  • de longhi
  • delonghi
  • delonghi dedica
  • delonghi descaler
  • delonghi ecodecalk descaler
  • delonghi eletta explore
  • delonghi la specialista
  • delonghi magnifica
  • delonghi magnifica evo

Thermomix

10 branded search terms

  • thermomix
  • thermomix 7
  • thermomix air fryer
  • thermomix blade cover
  • thermomix blender
  • thermomix cutter
  • thermomix kettle
  • thermomix mixer
  • thermomix toaster
  • thermomix varoma

How the Brand Demand Index is measured

Other head-to-heads among small kitchen appliance brands

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