Breville vs Thermomix:Which is more popular by branded search in New Zealand?
In August 2026, Breville had more branded searches than Thermomix among small kitchen appliance brands in New Zealand. Breville was estimated to have 29.1K branded searches compared to Thermomix’s 18.5K, and held a 21.2% Share of Search versus Thermomix’s 13.5%.
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Which is more popular in search, Breville or Thermomix?
Compare the brands New Zealanders buy air fryers, blenders, toasters and stand mixers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Breville, Thermomix. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | Philips | Thermomix | KitchenAid | Kenwood | Russell Hobbs | Sunbeam | Tefal |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.3% | 20% | 11.6% | 17.8% | 10.2% | 5.7% | 5% | 5.8% | 1.6% |
| Nov 2025 | 24.9% | 19.8% | 11.8% | 12.2% | 13% | 6.7% | 5.4% | 4.7% | 1.5% |
| Dec 2025 | 23.9% | 19.5% | 12.1% | 11.7% | 13.1% | 7.8% | 5% | 5.7% | 1.3% |
| Jan 2026 | 22.5% | 21.3% | 12.6% | 13.2% | 11.3% | 6.5% | 5.2% | 5.9% | 1.5% |
| Feb 2026 | 20.1% | 21.8% | 13.6% | 13.2% | 11.9% | 6.6% | 5.4% | 5.8% | 1.6% |
| Mar 2026 | 19% | 22% | 12.8% | 15.1% | 11.6% | 6.5% | 5.5% | 5.6% | 1.9% |
| Apr 2026 | 20% | 22.6% | 14.3% | 12.7% | 11.1% | 6.7% | 5.4% | 5.6% | 1.6% |
| May 2026 | 20.1% | 22.1% | 14% | 14.1% | 11.7% | 6.2% | 5.3% | 4.9% | 1.5% |
| Jun 2026 | 19.8% | 21.6% | 13.4% | 17.2% | 10.6% | 5.8% | 4.8% | 5.1% | 1.6% |
| Jul 2026 | 21.6% | 23.5% | 12.7% | 13.4% | 10.3% | 5.8% | 5.5% | 5.5% | 1.8% |
| Aug 2026 | 22.4% | 21.2% | 14.1% | 13.5% | 9.8% | 6% | 5.6% | 5.6% | 1.9% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Breville and Thermomix comparison changed over the last 12 months?
3 findings
- Breville was ahead of Thermomix in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 20% to 21.2%, and its estimated monthly branded searches moved from 25.4K to 29.1K.
- Across the 11 months ending August 2026, Thermomix’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 17.8% to 13.5%, and its estimated monthly branded searches moved from 22.6K to 18.5K.
How did search popularity change for New Zealand small kitchen appliance brands in August 2026?
4 changes
In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among small kitchen appliance brands in New Zealand, at 22.4%.
In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%.
In August 2026, Breville lost estimated Share of Search among small kitchen appliance brands in New Zealand, from 23.5% to 21.2%.
Estimated monthly branded searches for Thermomix in New Zealand fell 18.5% over 11 measured months, from 22.6K to 18.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Breville’s and Thermomix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Breville
31 branded search terms
- breville
- breville air fry
- breville air fryer chef
- breville air fryer oven
- breville all in one air fryer
- breville barista express
- breville barista express espresso machine
- breville barista express impress
- breville barista pro
- breville barista touch
- breville blender
- breville bread maker
- breville coffee machine
- breville com
- breville descaler
- breville double boiler
- breville espresso machine
- breville espresso machine descaler
- breville juicer
- breville kettle
- breville milk frother
- breville mixer
- breville mixer stand
- breville near me
- breville nz
- breville online
- breville oracle
- breville pods
- breville stand mixer nz
- breville the air fryer chef
- breville toaster
Thermomix
27 branded search terms
- mix shop thermomix
- new thermomix
- the mix shop thermomix
- thermomix
- thermomix 7
- thermomix air fryer
- thermomix blade cover
- thermomix blender
- thermomix co nz
- thermomix cost
- thermomix cutter
- thermomix is it worth it
- thermomix kettle
- thermomix mixer
- thermomix near me
- thermomix nz
- thermomix nz price
- thermomix online
- thermomix shop
- thermomix tm5
- thermomix tm6
- thermomix tm6 price
- thermomix tm7
- thermomix toaster
- thermomix varoma
- tm6 thermomix
- tm7 thermomix
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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.