Hand mixer brands in New Zealand:Which are most popular?
In September 2026, Breville was the most searched hand mixer brand in New Zealand, accounting for 40.4% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, KitchenAid and Kenwood showed up in every answer. KitchenAid and Kenwood tied as the most recommended.
BrevilleShare of searches 40.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
SmegShare of searches 29.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
KitchenAidShare of searches 22.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
KenwoodShare of searches 6.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BraunShare of searches 0.03%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top hand mixer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, KitchenAid and Kenwood appeared every time. KitchenAid and Kenwood tied as the most recommended. Breville was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- KitchenAid1st
- Kenwood1st
- Breville3rd
- Braun4th
- Smeg–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kenwood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smeg1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Braun1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hand mixer brands
5 answers
Asked ChatGPT
“Which hand mixer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hand mixer brands in New Zealand?”
Asked ChatGPT
“What's the best hand mixer brand in New Zealand for baking at home?”
Searched Google, AI Overview
“hand mixer nz”
Searched Google, AI Overview
“electric hand mixer”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which hand mixer brands do people search for most?
This chart shows how often people search Google for each hand mixer brand by name. Each line represents a brand's share of searches for all five hand mixer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Breville, Smeg, KitchenAid, Kenwood. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Smeg | KitchenAid | Kenwood | Braun |
|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 19.1% | 28.8% | 7.6% | 0.08% |
| Nov 2025 | 39.8% | 15.4% | 35.4% | 9.3% | 0.06% |
| Dec 2025 | 39.2% | 12.9% | 35.9% | 11.9% | 0.09% |
| Jan 2026 | 43.6% | 15.2% | 32.7% | 8.3% | 0.12% |
| Feb 2026 | 43.3% | 15.7% | 33.7% | 7.3% | 0.05% |
| Mar 2026 | 44.8% | 16.9% | 30.3% | 8% | 0.09% |
| Apr 2026 | 48% | 15.1% | 26.4% | 10.3% | 0.16% |
| May 2026 | 49.4% | 15% | 27.1% | 8.4% | 0.08% |
| Jun 2026 | 47.2% | 18.3% | 27.2% | 7.1% | 0.08% |
| Jul 2026 | 40.3% | 32.1% | 20.9% | 6.5% | 0.09% |
| Aug 2026 | 36.4% | 37.4% | 19.6% | 6.5% | 0.06% |
| Sep 2026 | 40.4% | 29.9% | 22.7% | 6.9% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 40.4% | 12.1K | -2.5% | +3.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 29.9% | 8.9K | -29.5% | -7.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 22.7% | 6.8K | +2.1% | +3.1 points | |
| 4, held 4th | 6.9% | 2.1K | -6.8% | +0.4 points | |
| 5, held 5th | 0.03% | 10 | -50% | 0 points |
1.
Breville40.4%
Moved from 2nd to 1st. 12.1K estimated branded searches, -2.5% vs prior month. Share +3.9 points.
2.
Smeg29.9%
Moved from 1st to 2nd. 8.9K estimated branded searches, -29.5% vs prior month. Share -7.4 points.
22.7%
Held 3rd. 6.8K estimated branded searches, +2.1% vs prior month. Share +3.1 points.
4.
Kenwood6.9%
Held 4th. 2.1K estimated branded searches, -6.8% vs prior month. Share +0.4 points.
5.
Braun0.03%
Held 5th. 10 estimated branded searches, -50% vs prior month. Share 0 points.
Which brand is most popular in search among hand mixer brands in New Zealand?
5 brands
In September 2026, Breville was the most searched among hand mixer brands in New Zealand, with an estimated 12.1K branded searches, 40.4% of all searches for the five we track. Smeg is in 2nd place, 10.4 percentage points behind at 29.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Breville | 44.4% → 40.4% | 49.4%May 2026 | 36.4%Aug 2026 | 1st |
| Smeg | 19.1% → 29.9% | 37.4%Aug 2026 | 12.9%Dec 2025 | 3rd → 2nd |
| KitchenAid | 28.8% → 22.7% | 35.9%Dec 2025 | 19.6%Aug 2026 | 2nd → 3rd |
| Kenwood | 7.6% → 6.9% | 11.9%Dec 2025 | 6.5%Aug 2026 | 4th |
| Braun | 0.08% → 0.03% | 0.16%Apr 2026 | 0.03%Sep 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Breville’s share of searches among hand mixer brands in New Zealand decreased from 44.4% to 40.4%.
- Across the 12 months ending September 2026, Smeg’s share of searches among hand mixer brands in New Zealand increased from 19.1% to 29.9%.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among hand mixer brands in New Zealand decreased from 28.8% to 22.7%.
- Across the 12 months ending September 2026, Kenwood’s share of searches among hand mixer brands in New Zealand decreased from 7.6% to 6.9%.
- Across the 12 months ending September 2026, Breville’s share of searches among hand mixer brands in New Zealand peaked at 49.4% in May 2026 and was lowest at 36.4% in August 2026.
- Across the 12 months ending September 2026, Smeg’s share of searches among hand mixer brands in New Zealand peaked at 37.4% in August 2026 and was lowest at 12.9% in December 2025.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among hand mixer brands in New Zealand peaked at 35.9% in December 2025 and was lowest at 19.6% in August 2026.
- Across the 12 months ending September 2026, Kenwood’s share of searches among hand mixer brands in New Zealand peaked at 11.9% in December 2025 and was lowest at 6.5% in August 2026.
- Across the 12 months ending September 2026, Smeg rose from 3rd to 2nd among hand mixer brands in New Zealand.
- Across the 12 months ending September 2026, KitchenAid fell from 2nd to 3rd among hand mixer brands in New Zealand.
- Across the 12 months ending September 2026, Braun held steady: its share of searches among hand mixer brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand hand mixer brands in September 2026?
5 changes
In September 2026, Breville overtook Smeg to become the leader among hand mixer brands in New Zealand, with 40.4% of the searches.
In September 2026, KitchenAid gained share of searches among hand mixer brands in New Zealand, from 19.6% to 22.7%.
In September 2026, Smeg lost share of searches among hand mixer brands in New Zealand, from 37.4% to 29.9%.
Estimated monthly branded searches for Kenwood in New Zealand rose 14.4% over 12 measured months, from 1.8K to 2.1K in September 2026.
Estimated monthly branded searches for Braun in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
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