Brandwave

How popular isKenwood?

In September 2026, people searched for Kenwood by name about 6,740 times in New Zealand, about the same as the previous year. These searches made up 17.3% of all New Zealand stick blender brand searches, placing Kenwood third out of seven brands. When we asked both ChatGPT and Google AI Overviews about stick blender brands, Kenwood appeared in one of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Kenwood is the third most searched of 7 competitors and the fourth most recommended in AI answers.

  1. SmegShare of searches 33.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KitchenAidShare of searches 30.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. KenwoodShare of searches 17.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. BrevilleShare of searches 12.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. VitamixShare of searches 4.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top stick blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kenwood was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kenwood is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braun1st
  2. Breville2nd
  3. Bamix3rd
  4. Kenwood4th
  5. KitchenAid5th
  6. Smeg–
  7. Vitamix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Braun4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kenwood1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vitamix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stick blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which stick blender brands compete with Kenwood?

Kenwood against stick blender brands in New Zealand, by month

Share of searches by month for Smeg, KitchenAid, Kenwood, Breville, Vitamix. The figures are in the table below the chart.

View monthly share of searches table
MonthSmegKitchenAidKenwoodBrevilleVitamixBraunBamix
Oct 202520%37.3%22.6%13.1%5.5%1.2%0.27%
Nov 202516%44.3%20.4%13.5%4.3%1.2%0.26%
Dec 202513%45.3%22.9%13.5%3.8%1.2%0.26%
Jan 202614.8%41.3%22.5%14.7%5%1.3%0.36%
Feb 202615.2%40.6%22.4%15.1%5.1%1.3%0.31%
Mar 202617.6%39.5%21.3%14.6%5.1%1.3%0.55%
Apr 202616.4%37.4%22%16.5%5.7%1.5%0.51%
May 202616.1%36.2%24.4%15.7%5.3%1.7%0.49%
Jun 202619.7%36.6%23.9%13.5%4.6%1.5%0.39%
Jul 202637.6%27.2%17.8%11.9%3.5%1.6%0.29%
Aug 202642.5%25.5%16.2%11.1%3.2%1%0.35%
Sep 202633.9%30.1%17.3%12.9%4.5%1.2%0.18%

  1. 1.Smeg

    33.9%

    Held 1st. 7.6K estimated branded searches, -31% vs prior month. Share -8.7 points.

  2. 2.KitchenAid

    30.1%

    Held 2nd. 6.8K estimated branded searches, +2.1% vs prior month. Share +4.6 points.

  3. 3.Kenwood

    17.3%

    Held 3rd. 3.9K estimated branded searches, -7.6% vs prior month. Share +1.1 points.

  4. 4.Breville

    12.9%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +1.7 points.

  5. 5.Vitamix

    4.5%

    Held 5th. 1K estimated branded searches, +20.2% vs prior month. Share +1.3 points.

  6. 6.Braun

    1.2%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Bamix

    0.18%

    Held 7th. 40 estimated branded searches, -55.6% vs prior month. Share -0.2 points.

Compare popularity between Kenwood and its closest rivals

Every comparison with Kenwood

18 comparisons

How has branded search demand for Kenwood changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kenwood in New Zealand held steady, from 6.6K to 6.7K.
  • Across the 12 months ending September 2026, Kenwood’s share of searches among stick blender brands in New Zealand decreased from 22.6% to 17.3%.
  • Across the 12 months ending September 2026, Kenwood’s share of searches among stick blender brands in New Zealand peaked at 24.4% in May 2026 and was lowest at 16.2% in August 2026.
  • Across the 12 months ending September 2026, Kenwood fell from 2nd to 3rd among stick blender brands in New Zealand.

How did search popularity change for New Zealand stick blender brands in September 2026?

6 changes

  1. In September 2026, KitchenAid gained share of searches among stick blender brands in New Zealand, from 25.5% to 30.1%.

  2. In September 2026, Breville gained share of searches among stick blender brands in New Zealand, from 11.1% to 12.9%.

  3. In September 2026, Vitamix gained share of searches among stick blender brands in New Zealand, from 3.2% to 4.5%.

  4. In September 2026, Kenwood gained share of searches among stick blender brands in New Zealand, from 16.2% to 17.3%.

  5. In September 2026, Smeg lost share of searches among stick blender brands in New Zealand, from 42.5% to 33.9%.

  6. Estimated monthly branded searches for Braun in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

How are Kenwood’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Kenwood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • auto radio kenwood
  • kenwood
  • kenwood attachments
  • kenwood blender
  • kenwood chef
  • kenwood chef attachments
  • kenwood chef classic
  • kenwood chef titanium
  • kenwood chefette
  • kenwood foodprocessor
  • kenwood hand mixer
  • kenwood head unit
  • kenwood kettle
  • kenwood kmix
  • kenwood mixer
  • kenwood multipro
  • kenwood multipro go
  • kenwood patissier
  • kenwood stand mixer
  • kenwood stereo
  • kenwood stick blender
  • kenwood toaster
  • kenwood truck

Do you work for Kenwood? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kenwood compete?

Kenwood is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands6th of 106.2%Show ranking
Stand mixer brands4th of 612.6%Show ranking
Undercounter fridge brands3rd of 611.3%Show ranking
Hand mixer brands4th of 56.9%Show ranking
Pasta maker brands4th of 616.4%Show ranking
Hand blender brands3rd of 616.9%Show ranking
Stick blender brands3rd of 717.3%Shown above
Can opener brands2nd of 334.6%Show ranking
Creator with pink hair and a pink jacket

Is Kenwood your brand?

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