Kenwood vs KitchenAid:Which is more popular?
In September 2026, KitchenAid had more branded searches than Kenwood among stick blender brands in New Zealand. KitchenAid had about 6,790 branded searches, while Kenwood had 3,900. KitchenAid made up 30.1% of all stick blender brand searches we track, and Kenwood accounted for 17.3%. When we asked ChatGPT and Google AI Overviews about stick blender brands, KitchenAid appeared in two of the five answers and Kenwood in one. Kenwood and KitchenAid were each mentioned first in one of the two answers that named either.
Who do people search for more?
KitchenAid, about 74% more searches than Kenwood
Who does AI mention more?
KitchenAid, mentioned in 2 of 5 answers, Kenwood in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top stick blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kenwood was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kenwood and KitchenAid were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Braun4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- KitchenAid2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kenwood1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vitamix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stick blender brands
5 answers
Asked ChatGPT
“Which stick blender brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best stick blender brands in New Zealand?”
Asked ChatGPT
“What's the best stick blender brand in New Zealand for easy blending?”
Searched Google, AI Overview
“best stick blender”
Searched Google, AI Overview
“best immersion blender nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kenwood or KitchenAid more popular in search?
This chart shows how often people search Google for Kenwood and KitchenAid by name. Each line represents a brand's share of searches for all seven stick blender brands we track, month by month, from searches in New Zealand.
Share of searches by month for KitchenAid, Kenwood. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smeg | KitchenAid | Kenwood | Breville | Vitamix | Braun | Bamix |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 20% | 37.3% | 22.6% | 13.1% | 5.5% | 1.2% | 0.27% |
| Nov 2025 | 16% | 44.3% | 20.4% | 13.5% | 4.3% | 1.2% | 0.26% |
| Dec 2025 | 13% | 45.3% | 22.9% | 13.5% | 3.8% | 1.2% | 0.26% |
| Jan 2026 | 14.8% | 41.3% | 22.5% | 14.7% | 5% | 1.3% | 0.36% |
| Feb 2026 | 15.2% | 40.6% | 22.4% | 15.1% | 5.1% | 1.3% | 0.31% |
| Mar 2026 | 17.6% | 39.5% | 21.3% | 14.6% | 5.1% | 1.3% | 0.55% |
| Apr 2026 | 16.4% | 37.4% | 22% | 16.5% | 5.7% | 1.5% | 0.51% |
| May 2026 | 16.1% | 36.2% | 24.4% | 15.7% | 5.3% | 1.7% | 0.49% |
| Jun 2026 | 19.7% | 36.6% | 23.9% | 13.5% | 4.6% | 1.5% | 0.39% |
| Jul 2026 | 37.6% | 27.2% | 17.8% | 11.9% | 3.5% | 1.6% | 0.29% |
| Aug 2026 | 42.5% | 25.5% | 16.2% | 11.1% | 3.2% | 1% | 0.35% |
| Sep 2026 | 33.9% | 30.1% | 17.3% | 12.9% | 4.5% | 1.2% | 0.18% |
How has the Kenwood and KitchenAid comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Kenwood in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kenwood’s share of searches among stick blender brands in New Zealand moved from 22.6% to 17.3%, and its estimated monthly branded searches moved from 4.1K to 3.9K.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among stick blender brands in New Zealand moved from 37.3% to 30.1%, and its estimated monthly branded searches held steady at 6.8K.
How did search popularity change for New Zealand stick blender brands in September 2026?
2 changes
In September 2026, KitchenAid gained share of searches among stick blender brands in New Zealand, from 25.5% to 30.1%.
In September 2026, Kenwood gained share of searches among stick blender brands in New Zealand, from 16.2% to 17.3%.
How are branded searches counted?
24 search terms
Brandwave collects information about searches that people make online using Kenwood’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kenwood
16 branded search terms
- auto radio kenwood
- kenwood
- kenwood attachments
- kenwood chef
- kenwood chef attachments
- kenwood chef classic
- kenwood chef titanium
- kenwood chefette
- kenwood foodprocessor
- kenwood head unit
- kenwood kmix
- kenwood multipro
- kenwood multipro go
- kenwood patissier
- kenwood stereo
- kenwood truck
KitchenAid
8 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid attachments
- kitchenaid bowls
- kitchenaid foodprosessor
- kitchenaid mincer
- kitchenaid pasta attachment
- kitchenaid sausage grinder
Other head-to-heads among stick blender brands
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