Breville vs Smeg:Which is more popular?
In September 2026, Smeg had more branded searches than Breville among stick blender brands in New Zealand. Smeg had about 7,640 branded searches, while Breville had 2,900. Smeg made up 33.9% of all stick blender brand searches we track, and Breville accounted for 12.9%. When we asked ChatGPT and Google AI Overviews about stick blender brands, Breville appeared in four of the five answers and Smeg in none.
Who do people search for more?
Smeg, about 3 searches for every 1 for Breville
Who does AI mention more?
Breville, mentioned in 4 of 5 answers, Smeg in 0
Who does AI recommend more?
Breville, the only one of the two named
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Top stick blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Smeg did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Braun4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KitchenAid2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kenwood1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vitamix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stick blender brands
5 answers
Asked ChatGPT
“Which stick blender brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best stick blender brands in New Zealand?”
Asked ChatGPT
“What's the best stick blender brand in New Zealand for easy blending?”
Searched Google, AI Overview
“best stick blender”
Searched Google, AI Overview
“best immersion blender nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Breville or Smeg more popular in search?
This chart shows how often people search Google for Breville and Smeg by name. Each line represents a brand's share of searches for all seven stick blender brands we track, month by month, from searches in New Zealand.
Share of searches by month for Smeg, Breville. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smeg | KitchenAid | Kenwood | Breville | Vitamix | Braun | Bamix |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 20% | 37.3% | 22.6% | 13.1% | 5.5% | 1.2% | 0.27% |
| Nov 2025 | 16% | 44.3% | 20.4% | 13.5% | 4.3% | 1.2% | 0.26% |
| Dec 2025 | 13% | 45.3% | 22.9% | 13.5% | 3.8% | 1.2% | 0.26% |
| Jan 2026 | 14.8% | 41.3% | 22.5% | 14.7% | 5% | 1.3% | 0.36% |
| Feb 2026 | 15.2% | 40.6% | 22.4% | 15.1% | 5.1% | 1.3% | 0.31% |
| Mar 2026 | 17.6% | 39.5% | 21.3% | 14.6% | 5.1% | 1.3% | 0.55% |
| Apr 2026 | 16.4% | 37.4% | 22% | 16.5% | 5.7% | 1.5% | 0.51% |
| May 2026 | 16.1% | 36.2% | 24.4% | 15.7% | 5.3% | 1.7% | 0.49% |
| Jun 2026 | 19.7% | 36.6% | 23.9% | 13.5% | 4.6% | 1.5% | 0.39% |
| Jul 2026 | 37.6% | 27.2% | 17.8% | 11.9% | 3.5% | 1.6% | 0.29% |
| Aug 2026 | 42.5% | 25.5% | 16.2% | 11.1% | 3.2% | 1% | 0.35% |
| Sep 2026 | 33.9% | 30.1% | 17.3% | 12.9% | 4.5% | 1.2% | 0.18% |
How has the Breville and Smeg comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Breville took it in December 2025, Smeg took it in January 2026, Breville took it in April 2026, Smeg took it in May 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among stick blender brands in New Zealand moved from 13.1% to 12.9%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
- Across the 12 months ending September 2026, Smeg’s share of searches among stick blender brands in New Zealand moved from 20% to 33.9%, and its estimated monthly branded searches moved from 3.6K to 7.6K.
How did search popularity change for New Zealand stick blender brands in September 2026?
2 changes
In September 2026, Breville gained share of searches among stick blender brands in New Zealand, from 11.1% to 12.9%.
In September 2026, Smeg lost share of searches among stick blender brands in New Zealand, from 42.5% to 33.9%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Breville’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among stick blender brands
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