Brandwave

How popular isVitamix?

In September 2026, people searched for Vitamix by name about 1,020 times in New Zealand, about the same as the previous year. These searches made up 4.5% of all New Zealand stick blender brand searches, placing Vitamix fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about stick blender brands, Vitamix did not appear in any of the answers.

Search and AI answers in September 2026

Vitamix is the fifth most searched of 7 competitors and not listed in any AI answer.

  1. SmegShare of searches 33.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KitchenAidShare of searches 30.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. KenwoodShare of searches 17.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. BrevilleShare of searches 12.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. VitamixShare of searches 4.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

Vitamix website (opens in a new tab)

Follow Vitamix and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top stick blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vitamix did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braun1st
  2. Breville2nd
  3. Bamix3rd
  4. Kenwood4th
  5. KitchenAid5th
  6. Smeg–
  7. Vitamix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Braun4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kenwood1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vitamix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stick blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which stick blender brands compete with Vitamix?

Vitamix against stick blender brands in New Zealand, by month

Share of searches by month for Smeg, KitchenAid, Kenwood, Breville, Vitamix. The figures are in the table below the chart.

View monthly share of searches table
MonthSmegKitchenAidKenwoodBrevilleVitamixBraunBamix
Oct 202520%37.3%22.6%13.1%5.5%1.2%0.27%
Nov 202516%44.3%20.4%13.5%4.3%1.2%0.26%
Dec 202513%45.3%22.9%13.5%3.8%1.2%0.26%
Jan 202614.8%41.3%22.5%14.7%5%1.3%0.36%
Feb 202615.2%40.6%22.4%15.1%5.1%1.3%0.31%
Mar 202617.6%39.5%21.3%14.6%5.1%1.3%0.55%
Apr 202616.4%37.4%22%16.5%5.7%1.5%0.51%
May 202616.1%36.2%24.4%15.7%5.3%1.7%0.49%
Jun 202619.7%36.6%23.9%13.5%4.6%1.5%0.39%
Jul 202637.6%27.2%17.8%11.9%3.5%1.6%0.29%
Aug 202642.5%25.5%16.2%11.1%3.2%1%0.35%
Sep 202633.9%30.1%17.3%12.9%4.5%1.2%0.18%

  1. 1.Smeg

    33.9%

    Held 1st. 7.6K estimated branded searches, -31% vs prior month. Share -8.7 points.

  2. 2.KitchenAid

    30.1%

    Held 2nd. 6.8K estimated branded searches, +2.1% vs prior month. Share +4.6 points.

  3. 3.Kenwood

    17.3%

    Held 3rd. 3.9K estimated branded searches, -7.6% vs prior month. Share +1.1 points.

  4. 4.Breville

    12.9%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +1.7 points.

  5. 5.Vitamix

    4.5%

    Held 5th. 1K estimated branded searches, +20.2% vs prior month. Share +1.3 points.

  6. 6.Braun

    1.2%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Bamix

    0.18%

    Held 7th. 40 estimated branded searches, -55.6% vs prior month. Share -0.2 points.

Compare popularity between Vitamix and its closest rivals

Every comparison with Vitamix

9 comparisons

How has branded search demand for Vitamix changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vitamix in New Zealand held steady at 1K.
  • Across the 12 months ending September 2026, Vitamix’s share of searches among stick blender brands in New Zealand decreased from 5.5% to 4.5%.
  • Across the 12 months ending September 2026, Vitamix’s share of searches among stick blender brands in New Zealand peaked at 5.7% in April 2026 and was lowest at 3.2% in August 2026.

How did search popularity change for New Zealand stick blender brands in September 2026?

6 changes

  1. In September 2026, KitchenAid gained share of searches among stick blender brands in New Zealand, from 25.5% to 30.1%.

  2. In September 2026, Breville gained share of searches among stick blender brands in New Zealand, from 11.1% to 12.9%.

  3. In September 2026, Vitamix gained share of searches among stick blender brands in New Zealand, from 3.2% to 4.5%.

  4. In September 2026, Kenwood gained share of searches among stick blender brands in New Zealand, from 16.2% to 17.3%.

  5. In September 2026, Smeg lost share of searches among stick blender brands in New Zealand, from 42.5% to 33.9%.

  6. Estimated monthly branded searches for Braun in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

How are Vitamix’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Vitamix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vitamix
  • vitamix 5200
  • vitamix food processor
  • vitamix smoothie

Do you work for Vitamix? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Vitamix compete?

Vitamix is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Blender brands5th of 63.1%Show ranking
Stick blender brands5th of 74.5%Shown above
Creator with pink hair and a pink jacket

Is Vitamix your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free