Blender brands in New Zealand:Which brands are most popular in search?
In August 2026, Ninja was the most searched among blender brands in New Zealand, with an estimated 30.7K branded searches and 65.6% estimated Share of Search within this set.
Ninja65.6%
NutriBullet31.4%
Vitamix3%
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Share of SearchLeaderboard
Compare the blender and smoothie maker brands New Zealanders blend with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ninja, NutriBullet, Vitamix. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | NutriBullet | Vitamix |
|---|---|---|---|
| Oct 2025 | 60.5% | 35.9% | 3.6% |
| Nov 2025 | 63.4% | 33.2% | 3.4% |
| Dec 2025 | 61.4% | 35.9% | 2.7% |
| Jan 2026 | 59.1% | 37.6% | 3.4% |
| Feb 2026 | 55.3% | 41.1% | 3.7% |
| Mar 2026 | 58.3% | 37.9% | 3.8% |
| Apr 2026 | 61.5% | 34.4% | 4.1% |
| May 2026 | 64.2% | 32.3% | 3.5% |
| Jun 2026 | 67% | 29.7% | 3.3% |
| Jul 2026 | 66.9% | 30% | 3.1% |
| Aug 2026 | 65.6% | 31.4% | 3% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.6% | 30.7K | -1.6% | -1.4 points | |
| 2, held 2nd | 31.4% | 14.7K | +5.2% | +1.4 points | |
| 3, held 3rd | 3% | 1.4K | -2.1% | -0.1 points |
Compare search popularity between leading brands
Which brand is most popular in search among blender brands in New Zealand?
3 brands
In August 2026, Ninja was the most searched among blender brands in New Zealand, with an estimated 30.7K branded searches and 65.6% estimated Share of Search within this set. NutriBullet is in 2nd place, 34.1 percentage points behind at 31.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Ninja | 60.5% → 65.6% | 67%Jun 2026 | 55.3%Feb 2026 | 1st |
| NutriBullet | 35.9% → 31.4% | 41.1%Feb 2026 | 29.7%Jun 2026 | 2nd |
| Vitamix | 3.6% → 3% | 4.1%Apr 2026 | 2.7%Dec 2025 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Ninja’s estimated Share of Search among blender brands in New Zealand increased from 60.5% to 65.6%.
- Across the 11 months ending August 2026, NutriBullet’s estimated Share of Search among blender brands in New Zealand decreased from 35.9% to 31.4%.
- Across the 11 months ending August 2026, Vitamix’s estimated Share of Search among blender brands in New Zealand decreased from 3.6% to 3%.
- Across the 11 months ending August 2026, Ninja’s estimated Share of Search among blender brands in New Zealand peaked at 67% in June 2026 and was lowest at 55.3% in February 2026.
- Across the 11 months ending August 2026, NutriBullet’s estimated Share of Search among blender brands in New Zealand peaked at 41.1% in February 2026 and was lowest at 29.7% in June 2026.
- Across the 11 months ending August 2026, Vitamix’s estimated Share of Search among blender brands in New Zealand peaked at 4.1% in April 2026 and was lowest at 2.7% in December 2025.
How did search popularity change for New Zealand blender brands in August 2026?
3 changes
In August 2026, NutriBullet gained estimated Share of Search among blender brands in New Zealand, from 30% to 31.4%.
In August 2026, Ninja lost estimated Share of Search among blender brands in New Zealand, from 66.9% to 65.6%.
Vitamix’s estimated Share of Search among blender brands in New Zealand has lost ground for 3 months in a row, from 3.5% to 3% in August 2026.
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