Brandwave

How popular isBlendJet?

In September 2026, people searched for BlendJet by name about 110 times in New Zealand, a 35.3% decrease from the previous year. These searches made up 0.7% of all New Zealand blender brand searches, placing BlendJet sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about blender brands, BlendJet did not appear in any of the answers.

Search and AI answers in September 2026

BlendJet is the sixth most searched of 7 competitors and not listed in any AI answer.

  1. NutriBulletShare of searches 63.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. NinjaShare of searches 25.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. VitamixShare of searches 6.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. KitchenAidShare of searches 2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. BlendJetShare of searches 0.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BlendJet did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitamix1st
  2. NutriBullet2nd
  3. Breville3rd
  4. Ninja4th
  5. KitchenAid5th
  6. BlendJet–
  7. Blendtec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NutriBullet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vitamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BlendJet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blendtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which blender brands compete with BlendJet?

BlendJet against blender brands in New Zealand, by month

Share of searches by month for NutriBullet, Ninja, Vitamix, KitchenAid, BlendJet. The figures are in the table below the chart.

View monthly share of searches table
MonthNutriBulletNinjaVitamixKitchenAidBrevilleBlendJetBlendtec
Oct 202567%20.5%6.5%2.6%1.4%1.1%0.92%
Nov 202566.1%21.6%5.9%3.1%1.4%1.1%0.74%
Dec 202564%25.4%5%2.4%1.3%1.3%0.61%
Jan 202663%24.6%5.9%3%1.6%1%0.8%
Feb 202666.4%20.9%6.4%3.1%1.7%0.88%0.64%
Mar 202661.3%23.4%7.4%3.5%2.3%0.99%1.1%
Apr 202662.9%23.9%7.4%2.4%1.6%0.83%0.91%
May 202663.3%23.9%7.2%2.4%1.6%0.68%0.91%
Jun 202662%24.3%7.2%2.4%1.9%0.82%1.3%
Jul 202663.9%24.3%6.4%2.5%1.6%0.69%0.69%
Aug 202663.4%24.1%6.2%2.4%2%0.84%1.1%
Sep 202663.8%25.3%6.2%2%1.3%0.7%0.63%

  1. 1.NutriBullet

    63.8%

    Held 1st. 10.1K estimated branded searches, +21.2% vs prior month. Share +0.5 points.

  2. 2.Ninja

    25.3%

    Held 2nd. 4K estimated branded searches, +26.3% vs prior month. Share +1.2 points.

  3. 3.Vitamix

    6.2%

    Held 3rd. 980 estimated branded searches, +19.5% vs prior month. Share 0 points.

  4. 4.KitchenAid

    2%

    Held 4th. 320 estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Breville

    1.3%

    Held 5th. 210 estimated branded searches, -19.2% vs prior month. Share -0.7 points.

  6. 6.BlendJet

    0.7%

    Moved from 7th to 6th. 110 estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Blendtec

    0.63%

    Moved from 6th to 7th. 100 estimated branded searches, -28.6% vs prior month. Share -0.4 points.

Compare popularity between BlendJet and its closest rivals

Every comparison with BlendJet

6 comparisons

How has branded search demand for BlendJet changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BlendJet in New Zealand fell from 170 to 110.
  • Across the 12 months ending September 2026, BlendJet’s share of searches among blender brands in New Zealand held steady, from 1.1% to 0.7%.

How did search popularity change for New Zealand blender brands in September 2026?

6 changes

  1. In September 2026, Ninja gained share of searches among blender brands in New Zealand, from 24.1% to 25.3%.

  2. In September 2026, Breville lost share of searches among blender brands in New Zealand, from 2% to 1.3%.

  3. Vitamix’s share of searches among blender brands in New Zealand has lost ground for 3 months in a row, from 7.2% to 6.2% in September 2026.

  4. In September 2026, BlendJet rose from 7th to 6th among blender brands in New Zealand.

  5. In September 2026, Blendtec fell from 6th to 7th among blender brands in New Zealand.

  6. Estimated monthly branded searches for KitchenAid in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are BlendJet’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using BlendJet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • blendjet

Do you work for BlendJet? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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