Brandwave

BlendJet vs NutriBullet:Which is more popular?

In September 2026, NutriBullet had more branded searches than BlendJet among blender brands in New Zealand. NutriBullet had about 10,100 branded searches, while BlendJet had 110. NutriBullet made up 63.8% of all blender brand searches we track, and BlendJet accounted for 0.7%. When we asked ChatGPT and Google AI Overviews about blender brands, NutriBullet appeared in all five answers and BlendJet in none.

Among blender brands in New Zealand in September 2026

Who do people search for more?

NutriBullet, about 92 searches for every 1 for BlendJet

NutriBullet 10.1K searchesBlendJet 110 searches

Who does AI mention more?

NutriBullet, mentioned in every answer we collected

NutriBullet in 5 of 5BlendJet in 0 of 5

Who does AI recommend more?

NutriBullet, the only one of the two named

NutriBullet first in 5BlendJet never named

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Top blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NutriBullet appeared in all five answers. BlendJet did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitamix1st
  2. NutriBullet2nd
  3. Breville3rd
  4. Ninja4th
  5. KitchenAid5th
  6. BlendJet–
  7. Blendtec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NutriBullet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vitamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BlendJet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blendtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is BlendJet or NutriBullet more popular in search?

This chart shows how often people search Google for BlendJet and NutriBullet by name. Each line represents a brand's share of searches for all seven blender brands we track, month by month, from searches in New Zealand.

BlendJet and NutriBullet among blender brands in New Zealand, by month

Share of searches by month for NutriBullet, BlendJet. The figures are in the table below the chart.

View monthly share of searches table
MonthNutriBulletNinjaVitamixKitchenAidBrevilleBlendJetBlendtec
Oct 202567%20.5%6.5%2.6%1.4%1.1%0.92%
Nov 202566.1%21.6%5.9%3.1%1.4%1.1%0.74%
Dec 202564%25.4%5%2.4%1.3%1.3%0.61%
Jan 202663%24.6%5.9%3%1.6%1%0.8%
Feb 202666.4%20.9%6.4%3.1%1.7%0.88%0.64%
Mar 202661.3%23.4%7.4%3.5%2.3%0.99%1.1%
Apr 202662.9%23.9%7.4%2.4%1.6%0.83%0.91%
May 202663.3%23.9%7.2%2.4%1.6%0.68%0.91%
Jun 202662%24.3%7.2%2.4%1.9%0.82%1.3%
Jul 202663.9%24.3%6.4%2.5%1.6%0.69%0.69%
Aug 202663.4%24.1%6.2%2.4%2%0.84%1.1%
Sep 202663.8%25.3%6.2%2%1.3%0.7%0.63%

How has the BlendJet and NutriBullet comparison changed over the last 12 months?

3 findings
  • NutriBullet was ahead of BlendJet in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BlendJet’s share of searches among blender brands in New Zealand moved from 1.1% to 0.7%, and its estimated monthly branded searches moved from 170 to 110.
  • Across the 12 months ending September 2026, NutriBullet’s share of searches among blender brands in New Zealand moved from 67% to 63.8%, and its estimated monthly branded searches moved from 10.2K to 10.1K.

How did search popularity change for New Zealand blender brands in September 2026?

1 change

  1. In September 2026, BlendJet rose from 7th to 6th among blender brands in New Zealand.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using BlendJet’s and NutriBullet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BlendJet

1 branded search term

  • blendjet

NutriBullet

3 branded search terms

  • nutribullet
  • nutribullet 1200
  • nutribullet 900

How the Brand Demand Index is measured

Other head-to-heads among blender brands

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