How popular isBlendJet?
In September 2026, people searched for BlendJet by name about 110 times in New Zealand, a 35.3% decrease from the previous year. These searches made up 8% of all New Zealand portable blender brand searches, placing BlendJet second out of two brands. When we asked both ChatGPT and Google AI Overviews about portable blender brands, BlendJet appeared in two of the five answers.
BlendJet is the second most searched of 2 competitors.
NinjaShare of searches 92%Mentioned in 5 of 5 AI answers
BlendJetShare of searches 8%Mentioned in 2 of 5 AI answers
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Top portable blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BlendJet was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews.
See every answer about portable blender brands
5 answers
Asked ChatGPT
“Which portable blender brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best portable blender brands in New Zealand?”
Asked ChatGPT
“What's the best portable blender brand in New Zealand for smoothies on the go?”
Searched Google, AI Overview
“best portable blender”
Searched Google, AI Overview
“portable smoothie blender”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which portable blender brands compete with BlendJet?
Share of searches by month for Ninja, BlendJet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | BlendJet |
|---|---|---|
| Oct 2025 | 84.5% | 15.5% |
| Nov 2025 | 87.6% | 12.4% |
| Dec 2025 | 85% | 15% |
| Jan 2026 | 88.2% | 11.8% |
| Feb 2026 | 89.4% | 10.6% |
| Mar 2026 | 87.9% | 12.1% |
| Apr 2026 | 91.2% | 8.8% |
| May 2026 | 92.7% | 7.3% |
| Jun 2026 | 92.7% | 7.3% |
| Jul 2026 | 93.3% | 6.7% |
| Aug 2026 | 91.2% | 8.8% |
| Sep 2026 | 92% | 8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92% | 1.3K | +11.4% | +0.8 points | |
| 2, held 2nd | 8% | 110 | 0% | -0.8 points |
Compare popularity between BlendJet and its closest rivals
Every comparison with BlendJet
1 comparison
How has branded search demand for BlendJet changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for BlendJet in New Zealand fell from 170 to 110.
- Across the 12 months ending September 2026, BlendJet’s share of searches among portable blender brands in New Zealand decreased from 15.5% to 8%.
- Across the 12 months ending September 2026, BlendJet’s share of searches among portable blender brands in New Zealand peaked at 15.5% in October 2025 and was lowest at 6.7% in July 2026.
How did search popularity change for New Zealand portable blender brands in September 2026?
2 changes
In September 2026, Ninja gained share of searches among portable blender brands in New Zealand, from 91.2% to 92%.
In September 2026, BlendJet lost share of searches among portable blender brands in New Zealand, from 8.8% to 8%.
How are BlendJet’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using BlendJet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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