How popular isNinja?
In September 2026, people searched for Ninja by name about 27,600 times in New Zealand, a 7.5% increase from the previous year. These searches made up 92% of all New Zealand portable blender brand searches, placing Ninja first out of two brands. When we asked both ChatGPT and Google AI Overviews about portable blender brands, Ninja appeared in all answers.
Ninja is the most searched of 2 competitors.
NinjaShare of searches 92%Mentioned in 5 of 5 AI answers
BlendJetShare of searches 8%Mentioned in 2 of 5 AI answers
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Top portable blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ninja appeared in all five answers.
See every answer about portable blender brands
5 answers
Asked ChatGPT
“Which portable blender brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best portable blender brands in New Zealand?”
Asked ChatGPT
“What's the best portable blender brand in New Zealand for smoothies on the go?”
Searched Google, AI Overview
“best portable blender”
Searched Google, AI Overview
“portable smoothie blender”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which portable blender brands compete with Ninja?
Share of searches by month for Ninja, BlendJet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | BlendJet |
|---|---|---|
| Oct 2025 | 84.5% | 15.5% |
| Nov 2025 | 87.6% | 12.4% |
| Dec 2025 | 85% | 15% |
| Jan 2026 | 88.2% | 11.8% |
| Feb 2026 | 89.4% | 10.6% |
| Mar 2026 | 87.9% | 12.1% |
| Apr 2026 | 91.2% | 8.8% |
| May 2026 | 92.7% | 7.3% |
| Jun 2026 | 92.7% | 7.3% |
| Jul 2026 | 93.3% | 6.7% |
| Aug 2026 | 91.2% | 8.8% |
| Sep 2026 | 92% | 8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92% | 1.3K | +11.4% | +0.8 points | |
| 2, held 2nd | 8% | 110 | 0% | -0.8 points |
Compare popularity between Ninja and its closest rivals
Every comparison with Ninja
35 comparisons
- Breville vs Ninja
- Ninja vs Philips
- KitchenAid vs Ninja
- Ninja vs Thermomix
- Kenwood vs Ninja
- De'Longhi vs Ninja
- Ninja vs Sunbeam
- Ninja vs Russell Hobbs
- Ninja vs Tefal
- Ninja vs NutriBullet
- Ninja vs Traeger
- Le Creuset vs Ninja
- Ninja vs Ooni
- Ninja vs Scanpan
- Ninja vs Vitamix
- Ninja vs Victorinox
- HexClad vs Ninja
- Ninja vs Staub
- Joseph Joseph vs Ninja
- Global Knives vs Ninja
- Ninja vs Wusthof
- Circulon vs Ninja
- GreenPan vs Ninja
- Lodge vs Ninja
- Ninja vs Oklahoma Joe's
- Baccarat vs Ninja
- Ninja vs Weber
- Ninja vs Pit Boss
- Ninja vs Salter
- Ninja vs ZWILLING
- COSORI vs Ninja
- Ninja vs WMF
- BlendJet vs Ninja
- Blendtec vs Ninja
- Ninja vs Pyrolux
How has branded search demand for Ninja changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ninja in New Zealand rose from 25.7K to 27.6K.
- Across the 12 months ending September 2026, Ninja’s share of searches among portable blender brands in New Zealand increased from 84.5% to 92%.
- Across the 12 months ending September 2026, Ninja’s share of searches among portable blender brands in New Zealand peaked at 93.3% in July 2026 and was lowest at 84.5% in October 2025.
How did search popularity change for New Zealand portable blender brands in September 2026?
2 changes
In September 2026, Ninja gained share of searches among portable blender brands in New Zealand, from 91.2% to 92%.
In September 2026, BlendJet lost share of searches among portable blender brands in New Zealand, from 8.8% to 8%.
How are Ninja’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- air fryer ninja
- ninja air fryer
- ninja blast
- ninja blender
- ninja creami
- ninja foodi
- ninja kettle
- ninja mixer
- ninja toaster
Who owns Ninja?
Ninja is owned by 
SharkNinja. Brandwave also tracks Shark and 
Shark Beauty, owned by the same company, in New Zealand.
Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Ninja compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Small kitchen appliance brands | 1st of 10 | 27.7% | Show ranking |
| Blender brands | 4th of 6 | 3.8% | Show ranking |
| Toaster oven brands | 5th of 5 | 4.4% | Show ranking |
| Air fryer brands | 4th of 7 | 6.5% | Show ranking |
| Chip fryer brands | 5th of 5 | 5.3% | Show ranking |
| Pancake maker brands | 4th of 4 | 7.1% | Show ranking |
| Grill pan brands | 4th of 7 | 8.2% | Show ranking |
| Griddle pan brands | 4th of 7 | 8.3% | Show ranking |
| Frying pan brands | 3rd of 7 | 8.3% | Show ranking |
| Induction pans brands | 4th of 7 | 8.6% | Show ranking |
| Pots and pans brands | 3rd of 7 | 8.6% | Show ranking |
| Cold press juicer brands | 2nd of 5 | 8.7% | Show ranking |
| Knife set brands | 2nd of 7 | 12% | Show ranking |
| Smoker grill brands | 2nd of 5 | 27.5% | Show ranking |
| Egg poacher brands | 1st of 3 | 85.2% | Show ranking |
| Portable blender brands | 1st of 2 | 92% | Shown above |
Is Ninja your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.