Brandwave

How popular isNinja?

In September 2026, people searched for Ninja by name about 27,600 times in New Zealand, a 7.5% increase from the previous year. These searches made up 85.2% of all New Zealand egg poacher brand searches, placing Ninja first out of three brands. When we asked both ChatGPT and Google AI Overviews about egg poacher brands, Ninja did not appear in any of the answers.

Search and AI answers in September 2026

Ninja is the most searched of 3 competitors.

  1. NinjaShare of searches 85.2%Mentioned in 0 of 5 AI answers
  2. SalterShare of searches 14.1%Mentioned in 0 of 5 AI answers
  3. Avanti HomewaresShare of searches 0.67%Mentioned in 2 of 5 AI answers
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Top egg poacher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ninja did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Avanti Homewares2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about egg poacher brands

5 answers

  • Asked ChatGPT

    “Which egg poacher brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best egg poacher brands in New Zealand?”

      1. 1Avanti Homewares

    2. Asked ChatGPT

      “What's the best egg poacher brand in New Zealand for easy breakfast eggs?”

      1. 1Avanti Homewares

    3. Searched Google, AI Overview

      “best egg poacher”

      1. Searched Google, AI Overview

        “egg poacher pan”

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

        Which egg poacher brands compete with Ninja?

        Ninja against egg poacher brands in New Zealand, by month

        Share of searches by month for Ninja, Salter. The figures are in the table below the chart.

        View monthly share of searches table
        MonthNinjaSalterAvanti Homewares
        Oct 202577.5%21.7%0.83%
        Nov 202587.1%12.4%0.59%
        Dec 202586.5%12.4%1.2%
        Jan 202685.2%14.1%0.67%
        Feb 202680.9%18.3%0.87%
        Mar 202674.1%24.1%1.9%
        Apr 202680.9%18.4%0.71%
        May 202680.9%18.4%0.71%
        Jun 202680.9%18.4%0.71%
        Jul 202685.1%14.2%0.68%
        Aug 202680.9%18.4%0.71%
        Sep 202685.2%14.1%0.67%

        1. 1.Ninja

          85.2%

          Held 1st. 1.3K estimated branded searches, +11.4% vs prior month. Share +4.4 points.

        2. 2.Salter

          14.1%

          Held 2nd. 210 estimated branded searches, -19.2% vs prior month. Share -4.3 points.

        3. 3.Avanti Homewares

          0.67%

          Held 3rd. 10 estimated branded searches, 0% vs prior month. Share 0 points.

        Compare popularity between Ninja and its closest rivals

        Every comparison with Ninja

        35 comparisons

        How has branded search demand for Ninja changed in New Zealand over the last 12 months?

        3 findings
        • Across the 12 months ending September 2026, estimated monthly branded searches for Ninja in New Zealand rose from 25.7K to 27.6K.
        • Across the 12 months ending September 2026, Ninja’s share of searches among egg poacher brands in New Zealand increased from 77.5% to 85.2%.
        • Across the 12 months ending September 2026, Ninja’s share of searches among egg poacher brands in New Zealand peaked at 87.1% in November 2025 and was lowest at 74.1% in March 2026.

        How did search popularity change for New Zealand egg poacher brands in September 2026?

        2 changes

        1. In September 2026, Ninja gained share of searches among egg poacher brands in New Zealand, from 80.9% to 85.2%.

        2. In September 2026, Salter lost share of searches among egg poacher brands in New Zealand, from 18.4% to 14.1%.

        How are Ninja’s branded searches counted?

        9 search terms

        Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

        • air fryer ninja
        • ninja air fryer
        • ninja blast
        • ninja blender
        • ninja creami
        • ninja foodi
        • ninja kettle
        • ninja mixer
        • ninja toaster

        How the Brand Demand Index is measured

        Who owns Ninja?

        Ninja is owned by SharkNinja. Brandwave also tracks Shark and Shark Beauty, owned by the same company, in New Zealand.

        Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.

        Where does Ninja compete?

        Ninja is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
        Competitor setRankShare of searchesRanking
        Small kitchen appliance brands1st of 1027.7%Show ranking
        Blender brands4th of 63.8%Show ranking
        Toaster oven brands5th of 54.4%Show ranking
        Air fryer brands4th of 76.5%Show ranking
        Chip fryer brands5th of 55.3%Show ranking
        Pancake maker brands4th of 47.1%Show ranking
        Grill pan brands4th of 78.2%Show ranking
        Griddle pan brands4th of 78.3%Show ranking
        Frying pan brands3rd of 78.3%Show ranking
        Induction pans brands4th of 78.6%Show ranking
        Pots and pans brands3rd of 78.6%Show ranking
        Cold press juicer brands2nd of 58.7%Show ranking
        Knife set brands2nd of 712%Show ranking
        Smoker grill brands2nd of 527.5%Show ranking
        Egg poacher brands1st of 385.2%Shown above
        Portable blender brands1st of 292%Show ranking
        Creator with pink hair and a pink jacket

        Is Ninja your brand?

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