Brandwave

How popular isShark Beauty in search?

In August 2026, there were an estimated 6.4K branded searches for Shark Beauty in New Zealand which is up 17.2% over the last 11 months. Shark Beauty holds 7.4% estimated Share of Search among New Zealand hair styling tool brands and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Dyson63.9%
  2. ghd22.4%
  3. Shark Beauty7.4%
  4. Remington3.7%
  5. BaByliss1.9%
  6. VS Sassoon0.69%
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Which hair styling tool brands compete with Shark Beauty?

Shark Beauty against hair styling tool brands in New Zealand, by month

Share of Search by month for Dyson, ghd, Shark Beauty, Remington. The figures are in the table below the chart.

View monthly share of search table
MonthDysonghdShark BeautyRemingtonBaBylissVS Sassoon
Oct 202565.9%23%6.3%2.4%1.8%0.55%
Nov 202568.9%21%6.9%1.8%1.1%0.41%
Dec 202567.2%19.9%8.3%2.6%1.5%0.6%
Jan 202669.5%18.4%6.8%2.8%1.9%0.63%
Feb 202667.1%21.8%6%2.6%1.9%0.57%
Mar 202667.6%23.1%4.5%2.3%2%0.5%
Apr 202667.3%22.3%5.2%2.9%1.8%0.49%
May 202666.3%20.9%7.5%2.9%1.7%0.68%
Jun 202664%22.8%7.8%2.6%2.4%0.46%
Jul 202665%20.9%8.5%3%2.1%0.52%
Aug 202663.9%22.4%7.4%3.7%1.9%0.69%
Sep 2026——————

  1. 1.Dyson

    63.9%

    held 1st · 55.6K estimated branded searches · -7% vs prior month · -1.1 points

  2. 2.ghd

    22.4%

    held 2nd · 19.5K estimated branded searches · +1.6% vs prior month · +1.5 points

  3. 3.Shark Beauty

    7.4%

    held 3rd · 6.4K estimated branded searches · -17.7% vs prior month · -1.1 points

  4. 4.Remington

    3.7%

    held 4th · 3.2K estimated branded searches · +18.5% vs prior month · +0.7 points

  5. 5.BaByliss

    1.9%

    held 5th · 1.6K estimated branded searches · -16.2% vs prior month · -0.2 points

  6. 6.VS Sassoon

    0.69%

    held 6th · 600 estimated branded searches · +25% vs prior month · +0.2 points

Compare search popularity between Shark Beauty and its closest rivals

How has branded search demand for Shark Beauty changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Shark Beauty in New Zealand rose from 5.5K to 6.4K.
  • Across the 11 months ending August 2026, Shark Beauty’s estimated Share of Search among hair styling tool brands in New Zealand increased from 6.3% to 7.4%.
  • Across the 11 months ending August 2026, Shark Beauty’s estimated Share of Search among hair styling tool brands in New Zealand peaked at 8.5% in July 2026 and was lowest at 4.5% in March 2026.

How did search popularity change for New Zealand hair styling tool brands in August 2026?

  1. In August 2026, ghd gained estimated Share of Search among hair styling tool brands in New Zealand, from 20.9% to 22.4%.

  2. In August 2026, Remington gained estimated Share of Search among hair styling tool brands in New Zealand, from 3% to 3.7%.

  3. In August 2026, Shark Beauty lost estimated Share of Search among hair styling tool brands in New Zealand, from 8.5% to 7.4%.

  4. In August 2026, Dyson lost estimated Share of Search among hair styling tool brands in New Zealand, from 65% to 63.9%.

  5. Estimated monthly branded searches for VS Sassoon in New Zealand rose 25% over 11 measured months, from 480 to 600 in August 2026.

How is Shark Beauty measured?

Brandwave collects information about searches that people make online using Shark Beauty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • shark beauty hair dryer
  • shark beauty hair styler
  • shark beauty straightener
  • shark flexstyle
  • shark flexstyle air styler
  • shark flexstyle air styling & drying system
  • shark flexstyle attachment
  • shark flexstyle diffuser
  • shark flexstyle hair styler
  • shark flexstyle hairdryer
  • shark flexstyle multi styler
  • shark flexstyle review
  • shark hair dryer
  • shark styler

How the Brand Demand Index is measured

Who owns Shark Beauty?

Shark Beauty is owned by SharkNinja. Brandwave also tracks Shark and Ninja, owned by the same company, in New Zealand.

Do you work for Shark Beauty? To request corrections or removal please contact us via our support page and we will be happy to assist.

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