Brandwave

How popular isghd?

In September 2026, people searched for ghd by name about 17,900 times in New Zealand, a 5.8% increase from the previous year. These searches made up 29.1% of all New Zealand hair styling tool brand searches, placing ghd second out of seven brands. When we asked both ChatGPT and Google AI Overviews about hair styling tool brands, ghd appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

ghd is the second most searched of 7 competitors and the second most recommended in AI answers.

  1. DysonShare of searches 55.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ghdShare of searches 29.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Shark BeautyShare of searches 8.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. RemingtonShare of searches 2.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  5. BaBylissShare of searches 2.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top hair styling tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ghd appeared in all five answers. ghd is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. ghd2nd
  3. Shark Beauty3rd
  4. Cloud Nine4th
  5. Remington5th
  6. VS Sassoon6th
  7. BaByliss–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ghd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remington4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark Beauty3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloud Nine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VS Sassoon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair styling tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which hair styling tool brands compete with ghd?

ghd against hair styling tool brands in New Zealand, by month

Share of searches by month for Dyson, ghd, Shark Beauty, Remington, BaByliss. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonghdShark BeautyRemingtonBaBylissVS SassoonCloud Nine
Oct 202553.8%30.2%9.7%2.2%2.5%0.88%0.73%
Nov 202557%27.8%10.5%1.8%1.5%0.66%0.7%
Dec 202556.8%25.3%12.2%2.4%1.8%0.92%0.64%
Jan 202656.2%25.6%11.3%2.6%2.6%1%0.73%
Feb 202651.9%31.4%8.6%2.5%2.8%0.95%1.8%
Mar 202653.5%33.1%6.9%2.2%2.7%0.86%0.73%
Apr 202652.8%32.5%8%2.7%2.7%0.83%0.58%
May 202653.1%29.6%10.3%2.9%2.5%1.2%0.57%
Jun 202651.9%31.3%9.7%2.6%3%0.78%0.66%
Jul 202652.9%29.1%11.5%2.7%2.3%0.88%0.49%
Aug 202652.9%30%9.6%3.2%2.6%1.1%0.63%
Sep 202655.8%29.1%8.6%2.9%2.2%0.8%0.57%

  1. 1.Dyson

    55.8%

    Held 1st. 33.4K estimated branded searches, +16.1% vs prior month. Share +2.8 points.

  2. 2.ghd

    29.1%

    Held 2nd. 17.4K estimated branded searches, +7.1% vs prior month. Share -0.9 points.

  3. 3.Shark Beauty

    8.6%

    Held 3rd. 5.1K estimated branded searches, -1.3% vs prior month. Share -1 points.

  4. 4.Remington

    2.9%

    Held 4th. 1.8K estimated branded searches, +1.2% vs prior month. Share -0.3 points.

  5. 5.BaByliss

    2.2%

    Held 5th. 1.3K estimated branded searches, -6.4% vs prior month. Share -0.4 points.

  6. 6.VS Sassoon

    0.8%

    Held 6th. 480 estimated branded searches, -18.6% vs prior month. Share -0.3 points.

  7. 7.Cloud Nine

    0.57%

    Held 7th. 340 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between ghd and its closest rivals

Every comparison with ghd

24 comparisons

How has branded search demand for ghd changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ghd in New Zealand rose from 16.9K to 17.9K.
  • Across the 12 months ending September 2026, ghd’s share of searches among hair styling tool brands in New Zealand decreased from 30.2% to 29.1%.
  • Across the 12 months ending September 2026, ghd’s share of searches among hair styling tool brands in New Zealand peaked at 33.1% in March 2026 and was lowest at 25.3% in December 2025.

How did search popularity change for New Zealand hair styling tool brands in September 2026?

5 changes

  1. In September 2026, Dyson gained share of searches among hair styling tool brands in New Zealand, from 52.9% to 55.8%.

  2. In September 2026, Shark Beauty lost share of searches among hair styling tool brands in New Zealand, from 9.6% to 8.6%.

  3. In September 2026, ghd lost share of searches among hair styling tool brands in New Zealand, from 30% to 29.1%.

  4. Estimated monthly branded searches for Remington in New Zealand rose 47.1% over 12 measured months, from 1.2K to 1.8K in September 2026.

  5. Estimated monthly branded searches for Cloud Nine in New Zealand fell 15% over 12 measured months, from 400 to 340 in September 2026.

How are ghd’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using ghd’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ghd
  • ghd brush
  • ghd curler
  • ghd duet style
  • ghd hair
  • ghd hair brush
  • ghd hair brushes
  • ghd hair company
  • ghd hair curler
  • ghd hair dryer
  • ghd hair rise
  • ghd hair straightener
  • ghd hair styler
  • ghd hair wand
  • ghd hair waver
  • ghd platinum
  • ghd platinum plus
  • ghd straightener
  • ghd v styler

Do you work for ghd? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ghd compete?

ghd is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair styling tool brands2nd of 729.1%Shown above
Professional haircare and styling brands1st of 1234.2%Show ranking
Hair brush brands7th of 81.2%Show ranking
Curling wand brands1st of 590.9%Show ranking
Creator with pink hair and a pink jacket

Is ghd your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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