Curling wand brands in New Zealand:Which are most popular?
In September 2026, ghd was the most searched curling wand brand in New Zealand, accounting for 90.9% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, ghd showed up in every answer. ghd was recommended most often, coming first in two out of three responses that gave a list.
ghdShare of searches 90.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BaBylissShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
GHDShare of searches 1.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
RemingtonShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
MUK HairShare of searches 0.38%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top curling wand brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, ghd appeared every time. ghd was recommended most often, coming first in two out of three answers that gave a list. Remington was second, and MUK Hair was third. GHD, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ghd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Remington3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BaByliss2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MUK Hair2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GHD0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about curling wand brands
5 answers
Asked ChatGPT
“Which curling wand brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best curling wand brands in New Zealand?”
Asked ChatGPT
“What's the best curling wand brand in New Zealand for curly hair?”
Searched Google, AI Overview
“hair curler nz”
Searched Google, AI Overview
“best curling wand”
- 1ghd
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which curling wand brands do people search for most?
This chart shows how often people search Google for each curling wand brand by name. Each line represents a brand's share of searches for all five curling wand brands we track, month by month, from searches in New Zealand.
Share of searches by month for ghd, BaByliss. The figures are in the table below the chart.
View monthly share of searches table
| Month | ghd | BaByliss | GHD | Remington | MUK Hair |
|---|---|---|---|---|---|
| Oct 2025 | 89.4% | 7.2% | 1.8% | 0.97% | 0.63% |
| Nov 2025 | 92.6% | 4.7% | 1.5% | 0.82% | 0.27% |
| Dec 2025 | 90.5% | 6.4% | 1.9% | 1% | 0.19% |
| Jan 2026 | 88.6% | 8.6% | 1.7% | 0.87% | 0.32% |
| Feb 2026 | 89.3% | 7.9% | 1.6% | 1% | 0.3% |
| Mar 2026 | 90.3% | 7% | 1.3% | 1.1% | 0.32% |
| Apr 2026 | 90.8% | 7% | 1.3% | 0.7% | 0.13% |
| May 2026 | 90.2% | 7.1% | 1.6% | 0.88% | 0.19% |
| Jun 2026 | 89.4% | 8.2% | 1.3% | 1% | 0.18% |
| Jul 2026 | 90.3% | 6.7% | 1.6% | 1% | 0.42% |
| Aug 2026 | 89.6% | 7.4% | 1.5% | 1.2% | 0.29% |
| Sep 2026 | 90.9% | 6.1% | 1.4% | 1.2% | 0.38% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.9% | 16.6K | +7.5% | +1.4 points | |
| 2, held 2nd | 6.1% | 1.1K | -12.6% | -1.3 points | |
| 3, held 3rd | 1.4% | 260 | 0% | -0.1 points | |
| 4, held 4th | 1.2% | 210 | 0% | -0.1 points | |
| 5, held 5th | 0.38% | 70 | +40% | +0.1 points |
1.
ghd90.9%
Held 1st. 16.6K estimated branded searches, +7.5% vs prior month. Share +1.4 points.
2.
BaByliss6.1%
Held 2nd. 1.1K estimated branded searches, -12.6% vs prior month. Share -1.3 points.
3.
GHD1.4%
Held 3rd. 260 estimated branded searches, 0% vs prior month. Share -0.1 points.
1.2%
Held 4th. 210 estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
MUK Hair0.38%
Held 5th. 70 estimated branded searches, +40% vs prior month. Share +0.1 points.
Which brand is most popular in search among curling wand brands in New Zealand?
5 brands
In September 2026, ghd was the most searched among curling wand brands in New Zealand, with an estimated 16.6K branded searches, 90.9% of all searches for the five we track. BaByliss is in 2nd place, 84.8 percentage points behind at 6.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| ghd | 89.4% → 90.9% | 92.6%Nov 2025 | 88.6%Jan 2026 | 1st |
| BaByliss | 7.2% → 6.1% | 8.6%Jan 2026 | 4.7%Nov 2025 | 2nd |
| GHD | 1.8% → 1.4% | 1.9%Dec 2025 | 1.3%Jun 2026 | 3rd |
| Remington | 0.97% → 1.2% | 1.2%Aug 2026 | 0.7%Apr 2026 | 4th |
| MUK Hair | 0.63% → 0.38% | 0.63%Oct 2025 | 0.13%Apr 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, ghd’s share of searches among curling wand brands in New Zealand increased from 89.4% to 90.9%.
- Across the 12 months ending September 2026, BaByliss’ share of searches among curling wand brands in New Zealand decreased from 7.2% to 6.1%.
- Across the 12 months ending September 2026, ghd’s share of searches among curling wand brands in New Zealand peaked at 92.6% in November 2025 and was lowest at 88.6% in January 2026.
- Across the 12 months ending September 2026, BaByliss’ share of searches among curling wand brands in New Zealand peaked at 8.6% in January 2026 and was lowest at 4.7% in November 2025.
- Across the 12 months ending September 2026, GHD, Remington and MUK Hair held steady: their share of searches among curling wand brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand curling wand brands in September 2026?
5 changes
In September 2026, ghd gained share of searches among curling wand brands in New Zealand, from 89.6% to 90.9%.
In September 2026, BaByliss lost share of searches among curling wand brands in New Zealand, from 7.4% to 6.1%.
Estimated monthly branded searches for Remington in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
Estimated monthly branded searches for MUK Hair in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.
Estimated monthly branded searches for GHD in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
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