Brandwave

How popular isRemington?

In September 2026, people searched for Remington by name about 2,360 times in New Zealand, a 31.8% increase from the previous year. These searches made up 1.2% of all New Zealand curling wand brand searches, placing Remington fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about curling wand brands, Remington appeared in three of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Remington is the fourth most searched of 5 competitors and the second most recommended in AI answers.

  1. ghdShare of searches 90.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BaBylissShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. GHDShare of searches 1.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. RemingtonShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. MUK HairShare of searches 0.38%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top curling wand brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Remington was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Remington is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ghd1st
  2. Remington2nd
  3. MUK Hair3rd
  4. BaByliss4th
  5. GHD–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ghd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remington3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MUK Hair2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GHD0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about curling wand brands

5 answers

  • Asked ChatGPT

    “Which curling wand brand should I buy in New Zealand?”

    1. 1ghd
    2. 2Remington
    3. 3MUK Hair
    4. 4BaByliss

  • Asked ChatGPT

    “What are the best curling wand brands in New Zealand?”

    1. 1ghd
    2. 2MUK Hair
    3. 3Remington

  • Asked ChatGPT

    “What's the best curling wand brand in New Zealand for curly hair?”

    1. 1ghd
    2. 2BaByliss

  • Searched Google, AI Overview

    “hair curler nz”

    1. 1Remington
    2. 2ghd

  • Searched Google, AI Overview

    “best curling wand”

    1. 1ghd

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which curling wand brands compete with Remington?

Remington against curling wand brands in New Zealand, by month

Share of searches by month for ghd, BaByliss, Remington. The figures are in the table below the chart.

View monthly share of searches table
MonthghdBaBylissGHDRemingtonMUK Hair
Oct 202589.4%7.2%1.8%0.97%0.63%
Nov 202592.6%4.7%1.5%0.82%0.27%
Dec 202590.5%6.4%1.9%1%0.19%
Jan 202688.6%8.6%1.7%0.87%0.32%
Feb 202689.3%7.9%1.6%1%0.3%
Mar 202690.3%7%1.3%1.1%0.32%
Apr 202690.8%7%1.3%0.7%0.13%
May 202690.2%7.1%1.6%0.88%0.19%
Jun 202689.4%8.2%1.3%1%0.18%
Jul 202690.3%6.7%1.6%1%0.42%
Aug 202689.6%7.4%1.5%1.2%0.29%
Sep 202690.9%6.1%1.4%1.2%0.38%

  1. 1.ghd

    90.9%

    Held 1st. 16.6K estimated branded searches, +7.5% vs prior month. Share +1.4 points.

  2. 2.BaByliss

    6.1%

    Held 2nd. 1.1K estimated branded searches, -12.6% vs prior month. Share -1.3 points.

  3. 3.GHD

    1.4%

    Held 3rd. 260 estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Remington

    1.2%

    Held 4th. 210 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.MUK Hair

    0.38%

    Held 5th. 70 estimated branded searches, +40% vs prior month. Share +0.1 points.

Compare popularity between Remington and its closest rivals

Every comparison with Remington

18 comparisons

How has branded search demand for Remington changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Remington in New Zealand rose from 1.8K to 2.4K.
  • Across the 12 months ending September 2026, Remington’s share of searches among curling wand brands in New Zealand held steady, from 0.97% to 1.2%.

How did search popularity change for New Zealand curling wand brands in September 2026?

5 changes

  1. In September 2026, ghd gained share of searches among curling wand brands in New Zealand, from 89.6% to 90.9%.

  2. In September 2026, BaByliss lost share of searches among curling wand brands in New Zealand, from 7.4% to 6.1%.

  3. Estimated monthly branded searches for Remington in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

  4. Estimated monthly branded searches for MUK Hair in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

  5. Estimated monthly branded searches for GHD in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

How are Remington’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Remington’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • remington curling wand
  • remington hair dryer
  • remington hair styler
  • remington shaver
  • remington straightener

Do you work for Remington? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Remington compete?

Remington is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair styling tool brands4th of 72.9%Show ranking
Shaver and razor brands6th of 72.6%Show ranking
Curling wand brands4th of 51.2%Shown above
Hair clipper brands3rd of 96.8%Show ranking
Creator with pink hair and a pink jacket

Is Remington your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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