How popular isGHD?
In September 2026, people searched for GHD by name about 460 times in New Zealand, a 27% decrease from the previous year. These searches made up 1.4% of all New Zealand curling wand brand searches, placing GHD third out of five brands. When we asked both ChatGPT and Google AI Overviews about curling wand brands, GHD did not appear in any of the answers.
GHD is the third most searched of 5 competitors and not listed in any AI answer.
ghdShare of searches 90.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BaBylissShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
GHDShare of searches 1.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
RemingtonShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
MUK HairShare of searches 0.38%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top curling wand brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GHD did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ghd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Remington3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BaByliss2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MUK Hair2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GHD0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about curling wand brands
5 answers
Asked ChatGPT
“Which curling wand brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best curling wand brands in New Zealand?”
Asked ChatGPT
“What's the best curling wand brand in New Zealand for curly hair?”
Searched Google, AI Overview
“hair curler nz”
Searched Google, AI Overview
“best curling wand”
- 1ghd
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which curling wand brands compete with GHD?
Share of searches by month for ghd, BaByliss, GHD. The figures are in the table below the chart.
View monthly share of searches table
| Month | ghd | BaByliss | GHD | Remington | MUK Hair |
|---|---|---|---|---|---|
| Oct 2025 | 89.4% | 7.2% | 1.8% | 0.97% | 0.63% |
| Nov 2025 | 92.6% | 4.7% | 1.5% | 0.82% | 0.27% |
| Dec 2025 | 90.5% | 6.4% | 1.9% | 1% | 0.19% |
| Jan 2026 | 88.6% | 8.6% | 1.7% | 0.87% | 0.32% |
| Feb 2026 | 89.3% | 7.9% | 1.6% | 1% | 0.3% |
| Mar 2026 | 90.3% | 7% | 1.3% | 1.1% | 0.32% |
| Apr 2026 | 90.8% | 7% | 1.3% | 0.7% | 0.13% |
| May 2026 | 90.2% | 7.1% | 1.6% | 0.88% | 0.19% |
| Jun 2026 | 89.4% | 8.2% | 1.3% | 1% | 0.18% |
| Jul 2026 | 90.3% | 6.7% | 1.6% | 1% | 0.42% |
| Aug 2026 | 89.6% | 7.4% | 1.5% | 1.2% | 0.29% |
| Sep 2026 | 90.9% | 6.1% | 1.4% | 1.2% | 0.38% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.9% | 16.6K | +7.5% | +1.4 points | |
| 2, held 2nd | 6.1% | 1.1K | -12.6% | -1.3 points | |
| 3, held 3rd | 1.4% | 260 | 0% | -0.1 points | |
| 4, held 4th | 1.2% | 210 | 0% | -0.1 points | |
| 5, held 5th | 0.38% | 70 | +40% | +0.1 points |
1.
ghd90.9%
Held 1st. 16.6K estimated branded searches, +7.5% vs prior month. Share +1.4 points.
2.
BaByliss6.1%
Held 2nd. 1.1K estimated branded searches, -12.6% vs prior month. Share -1.3 points.
3.
GHD1.4%
Held 3rd. 260 estimated branded searches, 0% vs prior month. Share -0.1 points.
1.2%
Held 4th. 210 estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
MUK Hair0.38%
Held 5th. 70 estimated branded searches, +40% vs prior month. Share +0.1 points.
Compare popularity between GHD and its closest rivals
Every comparison with GHD
10 comparisons
How has branded search demand for GHD changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for GHD in New Zealand fell from 630 to 460.
- Across the 12 months ending September 2026, GHD’s share of searches among curling wand brands in New Zealand held steady, from 1.8% to 1.4%.
How did search popularity change for New Zealand curling wand brands in September 2026?
5 changes
In September 2026, ghd gained share of searches among curling wand brands in New Zealand, from 89.6% to 90.9%.
In September 2026, BaByliss lost share of searches among curling wand brands in New Zealand, from 7.4% to 6.1%.
Estimated monthly branded searches for Remington in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
Estimated monthly branded searches for MUK Hair in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.
Estimated monthly branded searches for GHD in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
How are GHD’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using GHD’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ghd consultants
- ghd curling wand
- ghd engineering
- ghd infrastructure
Do you work for GHD? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does GHD compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Engineering consultancies | 6th of 7 | 0.62% | Show ranking |
| Curling wand brands | 3rd of 5 | 1.4% | Shown above |
Is GHD your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.