GHD vs Tonkin + Taylor:Which is more popular by branded search in New Zealand?
In August 2026, Tonkin + Taylor had more branded searches than GHD among engineering consultancies in New Zealand. Tonkin + Taylor was estimated to have 5.7K branded searches compared to GHD’s 250, and held an 18.2% Share of Search versus GHD’s 0.8%.
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Which is more popular in search, GHD or Tonkin + Taylor?
Compare the engineering and infrastructure consultancies working on New Zealand projects. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tonkin + Taylor, GHD. The figures are in the table below the chart.
View monthly share of search table
| Month | Beca | Tonkin + Taylor | Stantec | AECOM | WSP | GHD |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 13.1% | 18.2% | 14.2% | 5% | 1.1% |
| Nov 2025 | 49.1% | 13.3% | 14.7% | 17.1% | 4.5% | 1.2% |
| Dec 2025 | 52% | 11.8% | 15.9% | 14.9% | 4.4% | 1% |
| Jan 2026 | 48.8% | 13.3% | 18.4% | 14.2% | 4.5% | 0.89% |
| Feb 2026 | 46% | 15.3% | 17% | 16.1% | 5% | 0.74% |
| Mar 2026 | 49% | 12.7% | 17.9% | 14.3% | 5.2% | 0.82% |
| Apr 2026 | 45.9% | 14.8% | 17.1% | 16.2% | 5% | 1.1% |
| May 2026 | 46.3% | 12.5% | 17.2% | 16.9% | 6% | 1.2% |
| Jun 2026 | 45.3% | 15.3% | 17.1% | 16.4% | 4.9% | 1.1% |
| Jul 2026 | 45.4% | 14.9% | 16.6% | 16.3% | 5.7% | 1.1% |
| Aug 2026 | 43.9% | 18.2% | 16.4% | 16% | 4.6% | 0.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the GHD and Tonkin + Taylor comparison changed over the last 12 months?
3 findings
- Tonkin + Taylor was ahead of GHD in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GHD’s estimated Share of Search among engineering consultancies in New Zealand moved from 1.1% to 0.8%, and its estimated monthly branded searches moved from 310 to 250.
- Across the 11 months ending August 2026, Tonkin + Taylor’s estimated Share of Search among engineering consultancies in New Zealand moved from 13.1% to 18.2%, and its estimated monthly branded searches moved from 3.7K to 5.7K.
How did search popularity change for New Zealand engineering consultancies in August 2026?
2 changes
In August 2026, Tonkin + Taylor overtook AECOM to rank 2nd among engineering consultancies in New Zealand, at 18.2%.
Estimated monthly branded searches for GHD in New Zealand fell 19.4% over 11 measured months, from 310 to 250 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using GHD’s and Tonkin + Taylor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GHD
4 branded search terms
- ghd consultants
- ghd engineering
- ghd infrastructure
- ghd nz engineering
Tonkin + Taylor
5 branded search terms
- tonkin taylor
- tonkin taylor near me
- tonkin taylor new zealand
- tonkin taylor nz
- tonkintaylor
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