Brandwave

How popular isTonkin + Taylor?

In September 2026, people searched for Tonkin + Taylor by name about 3,610 times in New Zealand, about the same as the previous year. These searches made up 14% of all New Zealand engineering consultancy searches, placing Tonkin + Taylor fourth out of seven consultancies. When we asked both ChatGPT and Google AI Overviews about engineering consultancies, Tonkin + Taylor appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Tonkin + Taylor is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. BecaShare of searches 47.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. StantecShare of searches 17.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. AECOMShare of searches 14.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Tonkin + TaylorShare of searches 14%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. AureconShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

+2 more

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Top engineering consultancies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tonkin + Taylor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tonkin + Taylor is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Beca1st
  2. WSP2nd
  3. Tonkin + Taylor3rd
  4. Aurecon4th
  5. GHD5th
  6. AECOM6th
  7. Stantec7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beca4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WSP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tonkin + Taylor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aurecon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stantec1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AECOM1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GHD1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about engineering consultancies

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which engineering consultancies compete with Tonkin + Taylor?

Tonkin + Taylor against engineering consultancies in New Zealand, by month

Share of searches by month for Beca, Stantec, AECOM, Tonkin + Taylor, Aurecon. The figures are in the table below the chart.

View monthly share of searches table
MonthBecaStantecAECOMTonkin + TaylorAureconGHDWSP
Oct 202547%17%14.2%13.9%6.1%1.1%0.65%
Nov 202547.1%13.9%17.3%13.9%6.2%1.1%0.46%
Dec 202551%14.9%15.1%12.3%5.1%0.97%0.66%
Jan 202646.9%16.9%13.9%13.6%7.5%0.79%0.42%
Feb 202644.6%16.1%16.3%16.1%5.8%0.62%0.51%
Mar 202646.6%16.8%14%13.7%7.5%0.84%0.5%
Apr 202644%15.8%16.1%15.8%6.8%1%0.43%
May 202645.1%16.3%16.6%13.3%7%1.2%0.48%
Jun 202643.1%15.6%15.9%15.5%8.5%1%0.46%
Jul 202642.4%15.2%15.5%15.2%10%1%0.59%
Aug 202642.6%15.4%15.5%18.8%6.6%0.76%0.45%
Sep 202647.4%17.1%14.2%14%6.2%0.62%0.5%

  1. 1.Beca

    47.4%

    Held 1st. 12.2K estimated branded searches, -0.33% vs prior month. Share +4.8 points.

  2. 2.Stantec

    17.1%

    Moved from 4th to 2nd. 4.4K estimated branded searches, -0.23% vs prior month. Share +1.7 points.

  3. 3.AECOM

    14.2%

    Held 3rd. 3.7K estimated branded searches, -17.7% vs prior month. Share -1.3 points.

  4. 4.Tonkin + Taylor

    14%

    Moved from 2nd to 4th. 3.6K estimated branded searches, -33.3% vs prior month. Share -4.8 points.

  5. 5.Aurecon

    6.2%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.4 points.

  6. 6.GHD

    0.62%

    Held 6th. 160 estimated branded searches, -27.3% vs prior month. Share -0.1 points.

  7. 7.WSP

    0.5%

    Held 7th. 130 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Tonkin + Taylor and its closest rivals

Every comparison with Tonkin + Taylor

16 comparisons

How has branded search demand for Tonkin + Taylor changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tonkin + Taylor in New Zealand held steady at 3.6K.
  • Across the 12 months ending September 2026, Tonkin + Taylor’s share of searches among engineering consultancies in New Zealand peaked at 18.8% in August 2026 and was lowest at 12.3% in December 2025.

How did search popularity change for New Zealand engineering consultancies in September 2026?

6 changes

  1. In September 2026, Stantec overtook Tonkin + Taylor and AECOM to rank 2nd among engineering consultancies in New Zealand, with 17.1% of the searches.

  2. In September 2026, Beca gained share of searches among engineering consultancies in New Zealand, from 42.6% to 47.4%.

  3. In September 2026, Tonkin + Taylor lost share of searches among engineering consultancies in New Zealand, from 18.8% to 14%.

  4. In September 2026, AECOM lost share of searches among engineering consultancies in New Zealand, from 15.5% to 14.2%.

  5. Estimated monthly branded searches for GHD in New Zealand fell 44.8% over 12 measured months, from 290 to 160 in September 2026.

  6. Estimated monthly branded searches for WSP in New Zealand fell 23.5% over 12 measured months, from 170 to 130 in September 2026.

How are Tonkin + Taylor’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tonkin + Taylor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tonkin taylor
  • tonkintaylor

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How the Brand Demand Index is measured

Where does Tonkin + Taylor compete?

Tonkin + Taylor is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Engineering consultancies4th of 714%Shown above
Environmental and carbon consultants1st of 766.4%Show ranking
Geotechnical consultancies1st of 678%Show ranking
Creator with pink hair and a pink jacket

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