Brandwave

How popular isTonkin + Taylor?

In September 2026, people searched for Tonkin + Taylor by name about 3,610 times in New Zealand, about the same as the previous year. These searches made up 78% of all New Zealand geotechnical consultancy searches, placing Tonkin + Taylor first out of six consultancies. When we asked both ChatGPT and Google AI Overviews about geotechnical consultancies, Tonkin + Taylor appeared in two of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Tonkin + Taylor is the most searched of 6 competitors and the second most recommended in AI answers.

  1. Tonkin + TaylorShare of searches 78%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. ENGEOShare of searches 10.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. CMW GeosciencesShare of searches 5.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  4. Soil & Rock ConsultantsShare of searches 3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. GeologixShare of searches 2.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+1 more

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Top geotechnical consultancies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tonkin + Taylor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tonkin + Taylor is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ENGEO1st
  2. Tonkin + Taylor2nd
  3. CMW Geosciences3rd
  4. Soil & Rock Consultants3rd
  5. Geologix–
  6. Ground Consulting–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ENGEO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soil & Rock Consultants3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tonkin + Taylor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CMW Geosciences1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ground Consulting1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Geologix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about geotechnical consultancies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which geotechnical consultancies compete with Tonkin + Taylor?

Tonkin + Taylor against geotechnical consultancies in New Zealand, by month

Share of searches by month for Tonkin + Taylor, ENGEO, CMW Geosciences, Soil & Rock Consultants, Geologix. The figures are in the table below the chart.

View monthly share of searches table
MonthTonkin + TaylorENGEOCMW GeosciencesSoil & Rock ConsultantsGeologixGround Consulting
Oct 202579.7%10.8%5.7%1.1%1.8%0.88%
Nov 202580%10.9%4.7%2%1.8%0.67%
Dec 202580.6%9%5.7%1.7%2%1%
Jan 202677.6%10.7%5.6%2.9%2.4%0.8%
Feb 202680.8%9%4.8%2.6%2.2%0.73%
Mar 202680.1%8.9%5.8%2.5%2.2%0.54%
Apr 202678.8%10.7%5.7%2%2.3%0.53%
May 202673.7%12.2%7.9%2.9%2.4%0.81%
Jun 202680.3%8.7%5.8%2%2.2%0.91%
Jul 202682.2%9.1%3.9%2%2%0.74%
Aug 202686%6.2%4.1%1.4%1.7%0.48%
Sep 202678%10.6%5.6%3%2.2%0.65%

  1. 1.Tonkin + Taylor

    78%

    Held 1st. 3.6K estimated branded searches, -33.3% vs prior month. Share -8 points.

  2. 2.ENGEO

    10.6%

    Held 2nd. 490 estimated branded searches, +25.6% vs prior month. Share +4.4 points.

  3. 3.CMW Geosciences

    5.6%

    Held 3rd. 260 estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Soil & Rock Consultants

    3%

    Moved from 5th to 4th. 140 estimated branded searches, +55.6% vs prior month. Share +1.6 points.

  5. 5.Geologix

    2.2%

    Moved from 4th to 5th. 100 estimated branded searches, -9.1% vs prior month. Share +0.4 points.

  6. 6.Ground Consulting

    0.65%

    Held 6th. 30 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Tonkin + Taylor and its closest rivals

Every comparison with Tonkin + Taylor

16 comparisons

How has branded search demand for Tonkin + Taylor changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tonkin + Taylor in New Zealand held steady at 3.6K.
  • Across the 12 months ending September 2026, Tonkin + Taylor’s share of searches among geotechnical consultancies in New Zealand decreased from 79.7% to 78%.
  • Across the 12 months ending September 2026, Tonkin + Taylor’s share of searches among geotechnical consultancies in New Zealand peaked at 86% in August 2026 and was lowest at 73.7% in May 2026.

How did search popularity change for New Zealand geotechnical consultancies in September 2026?

6 changes

  1. In September 2026, Soil & Rock Consultants overtook Geologix to rank 4th among geotechnical consultancies in New Zealand, with 3% of the searches.

  2. In September 2026, ENGEO gained share of searches among geotechnical consultancies in New Zealand, from 6.2% to 10.6%.

  3. In September 2026, CMW Geosciences gained share of searches among geotechnical consultancies in New Zealand, from 4.1% to 5.6%.

  4. In September 2026, Tonkin + Taylor lost share of searches among geotechnical consultancies in New Zealand, from 86% to 78%.

  5. Estimated monthly branded searches for Geologix in New Zealand rose 25% over 12 measured months, from 80 to 100 in September 2026.

  6. Estimated monthly branded searches for Ground Consulting in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are Tonkin + Taylor’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tonkin + Taylor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tonkin taylor
  • tonkintaylor

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How the Brand Demand Index is measured

Where does Tonkin + Taylor compete?

Tonkin + Taylor is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Engineering consultancies4th of 714%Show ranking
Environmental and carbon consultants1st of 766.4%Show ranking
Geotechnical consultancies1st of 678%Shown above
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