Aurecon vs Tonkin + Taylor:Which is more popular?
In September 2026, Tonkin + Taylor had more branded searches than Aurecon among engineering consultancies in New Zealand. Tonkin + Taylor had about 3,610 branded searches, while Aurecon had 1,600. Tonkin + Taylor made up 14% of all engineering consultancy searches we track, and Aurecon accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about engineering consultancies, Tonkin + Taylor appeared in three of the five answers and Aurecon in two. Tonkin + Taylor was mentioned before Aurecon in two out of three answers that named either.
Who do people search for more?
Tonkin + Taylor, about 2 searches for every 1 for Aurecon
Who does AI mention more?
Tonkin + Taylor, mentioned in 3 of 5 answers, Aurecon in 2
Who does AI recommend more?
Tonkin + Taylor, named ahead of Aurecon in 2 of 3 answers
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Top engineering consultancies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tonkin + Taylor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Aurecon was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tonkin + Taylor was listed before Aurecon in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Beca4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WSP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Tonkin + Taylor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aurecon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stantec1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AECOM1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GHD1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about engineering consultancies
5 answers
Asked ChatGPT
“Which engineering consultancy should I hire in New Zealand?”
Asked ChatGPT
“What are the best engineering consultancies in New Zealand?”
Asked ChatGPT
“What's the best engineering consultancy in New Zealand for a construction project?”
Searched Google, AI Overview
“best engineering consultancy”
Searched Google, AI Overview
“civil engineering consultants”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Aurecon or Tonkin + Taylor more popular in search?
This chart shows how often people search Google for Aurecon and Tonkin + Taylor by name. Each line represents a brand's share of searches for all seven engineering consultancies we track, month by month, from searches in New Zealand.
Share of searches by month for Tonkin + Taylor, Aurecon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beca | Stantec | AECOM | Tonkin + Taylor | Aurecon | GHD | WSP |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 17% | 14.2% | 13.9% | 6.1% | 1.1% | 0.65% |
| Nov 2025 | 47.1% | 13.9% | 17.3% | 13.9% | 6.2% | 1.1% | 0.46% |
| Dec 2025 | 51% | 14.9% | 15.1% | 12.3% | 5.1% | 0.97% | 0.66% |
| Jan 2026 | 46.9% | 16.9% | 13.9% | 13.6% | 7.5% | 0.79% | 0.42% |
| Feb 2026 | 44.6% | 16.1% | 16.3% | 16.1% | 5.8% | 0.62% | 0.51% |
| Mar 2026 | 46.6% | 16.8% | 14% | 13.7% | 7.5% | 0.84% | 0.5% |
| Apr 2026 | 44% | 15.8% | 16.1% | 15.8% | 6.8% | 1% | 0.43% |
| May 2026 | 45.1% | 16.3% | 16.6% | 13.3% | 7% | 1.2% | 0.48% |
| Jun 2026 | 43.1% | 15.6% | 15.9% | 15.5% | 8.5% | 1% | 0.46% |
| Jul 2026 | 42.4% | 15.2% | 15.5% | 15.2% | 10% | 1% | 0.59% |
| Aug 2026 | 42.6% | 15.4% | 15.5% | 18.8% | 6.6% | 0.76% | 0.45% |
| Sep 2026 | 47.4% | 17.1% | 14.2% | 14% | 6.2% | 0.62% | 0.5% |
How has the Aurecon and Tonkin + Taylor comparison changed over the last 12 months?
3 findings
- Tonkin + Taylor was ahead of Aurecon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aurecon’s share of searches among engineering consultancies in New Zealand moved from 6.1% to 6.2%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, Tonkin + Taylor’s share of searches among engineering consultancies in New Zealand moved from 13.9% to 14%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for New Zealand engineering consultancies in September 2026?
2 changes
In September 2026, Stantec overtook Tonkin + Taylor and AECOM to rank 2nd among engineering consultancies in New Zealand, with 17.1% of the searches.
In September 2026, Tonkin + Taylor lost share of searches among engineering consultancies in New Zealand, from 18.8% to 14%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Aurecon’s and Tonkin + Taylor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aurecon
1 branded search term
- aurecon
Tonkin + Taylor
2 branded search terms
- tonkin taylor
- tonkintaylor
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