Beca vs Tonkin + Taylor:Which is more popular?
In September 2026, Beca had more branded searches than Tonkin + Taylor among engineering consultancies in New Zealand. Beca had about 12,200 branded searches, while Tonkin + Taylor had 3,610. Beca made up 47.4% of all engineering consultancy searches we track, and Tonkin + Taylor accounted for 14%. When we asked ChatGPT and Google AI Overviews about engineering consultancies, Beca appeared in four of the five answers and Tonkin + Taylor in three. Beca was mentioned before Tonkin + Taylor in every answer.
Who do people search for more?
Beca, about 3 searches for every 1 for Tonkin + Taylor
Who does AI mention more?
Beca, mentioned in 4 of 5 answers, Tonkin + Taylor in 3
Who does AI recommend more?
Beca, named ahead of Tonkin + Taylor in every answer
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Top engineering consultancies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Beca was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tonkin + Taylor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Beca was listed before Tonkin + Taylor in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Beca4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WSP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tonkin + Taylor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aurecon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stantec1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AECOM1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GHD1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about engineering consultancies
5 answers
Asked ChatGPT
“Which engineering consultancy should I hire in New Zealand?”
Asked ChatGPT
“What are the best engineering consultancies in New Zealand?”
Asked ChatGPT
“What's the best engineering consultancy in New Zealand for a construction project?”
Searched Google, AI Overview
“best engineering consultancy”
Searched Google, AI Overview
“civil engineering consultants”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Beca or Tonkin + Taylor more popular in search?
This chart shows how often people search Google for Beca and Tonkin + Taylor by name. Each line represents a brand's share of searches for all seven engineering consultancies we track, month by month, from searches in New Zealand.
Share of searches by month for Beca, Tonkin + Taylor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beca | Stantec | AECOM | Tonkin + Taylor | Aurecon | GHD | WSP |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 17% | 14.2% | 13.9% | 6.1% | 1.1% | 0.65% |
| Nov 2025 | 47.1% | 13.9% | 17.3% | 13.9% | 6.2% | 1.1% | 0.46% |
| Dec 2025 | 51% | 14.9% | 15.1% | 12.3% | 5.1% | 0.97% | 0.66% |
| Jan 2026 | 46.9% | 16.9% | 13.9% | 13.6% | 7.5% | 0.79% | 0.42% |
| Feb 2026 | 44.6% | 16.1% | 16.3% | 16.1% | 5.8% | 0.62% | 0.51% |
| Mar 2026 | 46.6% | 16.8% | 14% | 13.7% | 7.5% | 0.84% | 0.5% |
| Apr 2026 | 44% | 15.8% | 16.1% | 15.8% | 6.8% | 1% | 0.43% |
| May 2026 | 45.1% | 16.3% | 16.6% | 13.3% | 7% | 1.2% | 0.48% |
| Jun 2026 | 43.1% | 15.6% | 15.9% | 15.5% | 8.5% | 1% | 0.46% |
| Jul 2026 | 42.4% | 15.2% | 15.5% | 15.2% | 10% | 1% | 0.59% |
| Aug 2026 | 42.6% | 15.4% | 15.5% | 18.8% | 6.6% | 0.76% | 0.45% |
| Sep 2026 | 47.4% | 17.1% | 14.2% | 14% | 6.2% | 0.62% | 0.5% |
How has the Beca and Tonkin + Taylor comparison changed over the last 12 months?
3 findings
- Beca was ahead of Tonkin + Taylor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beca’s share of searches among engineering consultancies in New Zealand moved from 47% to 47.4%, and its estimated monthly branded searches held steady at 12.2K.
- Across the 12 months ending September 2026, Tonkin + Taylor’s share of searches among engineering consultancies in New Zealand moved from 13.9% to 14%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for New Zealand engineering consultancies in September 2026?
3 changes
In September 2026, Stantec overtook Tonkin + Taylor and AECOM to rank 2nd among engineering consultancies in New Zealand, with 17.1% of the searches.
In September 2026, Beca gained share of searches among engineering consultancies in New Zealand, from 42.6% to 47.4%.
In September 2026, Tonkin + Taylor lost share of searches among engineering consultancies in New Zealand, from 18.8% to 14%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Beca’s and Tonkin + Taylor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beca
4 branded search terms
- beca
- beca consultants
- beca engineering
- beca infrastructure
Tonkin + Taylor
2 branded search terms
- tonkin taylor
- tonkintaylor
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