Stantec vs Tonkin + Taylor:Which is more popular?
In September 2026, Stantec had more branded searches than Tonkin + Taylor among engineering consultancies in New Zealand. Stantec had about 4,420 branded searches, while Tonkin + Taylor had 3,610. Stantec made up 17.1% of all engineering consultancy searches we track, and Tonkin + Taylor accounted for 14%. When we asked ChatGPT and Google AI Overviews about engineering consultancies, Tonkin + Taylor appeared in three of the five answers and Stantec in one. Tonkin + Taylor was mentioned before Stantec in every answer that named either.
Who do people search for more?
Stantec, about 22% more searches than Tonkin + Taylor
Who does AI mention more?
Tonkin + Taylor, mentioned in 3 of 5 answers, Stantec in 1
Who does AI recommend more?
Tonkin + Taylor, named ahead of Stantec in 3 of 3 answers
Follow Stantec vs Tonkin + Taylor and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top engineering consultancies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tonkin + Taylor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stantec was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tonkin + Taylor was listed before Stantec in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Beca4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WSP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Tonkin + Taylor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aurecon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Stantec1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AECOM1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GHD1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about engineering consultancies
5 answers
Asked ChatGPT
“Which engineering consultancy should I hire in New Zealand?”
Asked ChatGPT
“What are the best engineering consultancies in New Zealand?”
Asked ChatGPT
“What's the best engineering consultancy in New Zealand for a construction project?”
Searched Google, AI Overview
“best engineering consultancy”
Searched Google, AI Overview
“civil engineering consultants”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Stantec or Tonkin + Taylor more popular in search?
This chart shows how often people search Google for Stantec and Tonkin + Taylor by name. Each line represents a brand's share of searches for all seven engineering consultancies we track, month by month, from searches in New Zealand.
Share of searches by month for Stantec, Tonkin + Taylor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beca | Stantec | AECOM | Tonkin + Taylor | Aurecon | GHD | WSP |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 17% | 14.2% | 13.9% | 6.1% | 1.1% | 0.65% |
| Nov 2025 | 47.1% | 13.9% | 17.3% | 13.9% | 6.2% | 1.1% | 0.46% |
| Dec 2025 | 51% | 14.9% | 15.1% | 12.3% | 5.1% | 0.97% | 0.66% |
| Jan 2026 | 46.9% | 16.9% | 13.9% | 13.6% | 7.5% | 0.79% | 0.42% |
| Feb 2026 | 44.6% | 16.1% | 16.3% | 16.1% | 5.8% | 0.62% | 0.51% |
| Mar 2026 | 46.6% | 16.8% | 14% | 13.7% | 7.5% | 0.84% | 0.5% |
| Apr 2026 | 44% | 15.8% | 16.1% | 15.8% | 6.8% | 1% | 0.43% |
| May 2026 | 45.1% | 16.3% | 16.6% | 13.3% | 7% | 1.2% | 0.48% |
| Jun 2026 | 43.1% | 15.6% | 15.9% | 15.5% | 8.5% | 1% | 0.46% |
| Jul 2026 | 42.4% | 15.2% | 15.5% | 15.2% | 10% | 1% | 0.59% |
| Aug 2026 | 42.6% | 15.4% | 15.5% | 18.8% | 6.6% | 0.76% | 0.45% |
| Sep 2026 | 47.4% | 17.1% | 14.2% | 14% | 6.2% | 0.62% | 0.5% |
How has the Stantec and Tonkin + Taylor comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Tonkin + Taylor took it in August 2026, Stantec took it in September 2026.
- Across the 12 months ending September 2026, Stantec’s share of searches among engineering consultancies in New Zealand moved from 17% to 17.1%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, Tonkin + Taylor’s share of searches among engineering consultancies in New Zealand moved from 13.9% to 14%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for New Zealand engineering consultancies in September 2026?
2 changes
In September 2026, Stantec overtook Tonkin + Taylor and AECOM to rank 2nd among engineering consultancies in New Zealand, with 17.1% of the searches.
In September 2026, Tonkin + Taylor lost share of searches among engineering consultancies in New Zealand, from 18.8% to 14%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Stantec’s and Tonkin + Taylor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Stantec
3 branded search terms
- stantec
- stantec consultants
- stantec engineering
Tonkin + Taylor
2 branded search terms
- tonkin taylor
- tonkintaylor
Other head-to-heads among engineering consultancies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.