Brandwave

How popular isGHD?

In September 2026, people searched for GHD by name about 460 times in New Zealand, a 27% decrease from the previous year. These searches made up 0.62% of all New Zealand engineering consultancy searches, placing GHD sixth out of seven consultancies. When we asked both ChatGPT and Google AI Overviews about engineering consultancies, GHD appeared in one of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

GHD is the sixth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. BecaShare of searches 47.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. StantecShare of searches 17.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. AECOMShare of searches 14.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Tonkin + TaylorShare of searches 14%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. GHDShare of searches 0.62%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top engineering consultancies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GHD was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. GHD is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Beca1st
  2. WSP2nd
  3. Tonkin + Taylor3rd
  4. Aurecon4th
  5. GHD5th
  6. AECOM6th
  7. Stantec7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beca4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WSP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tonkin + Taylor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aurecon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stantec1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AECOM1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GHD1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about engineering consultancies

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which engineering consultancies compete with GHD?

GHD against engineering consultancies in New Zealand, by month

Share of searches by month for Beca, Stantec, AECOM, Tonkin + Taylor, Aurecon, GHD. The figures are in the table below the chart.

View monthly share of searches table
MonthBecaStantecAECOMTonkin + TaylorAureconGHDWSP
Oct 202547%17%14.2%13.9%6.1%1.1%0.65%
Nov 202547.1%13.9%17.3%13.9%6.2%1.1%0.46%
Dec 202551%14.9%15.1%12.3%5.1%0.97%0.66%
Jan 202646.9%16.9%13.9%13.6%7.5%0.79%0.42%
Feb 202644.6%16.1%16.3%16.1%5.8%0.62%0.51%
Mar 202646.6%16.8%14%13.7%7.5%0.84%0.5%
Apr 202644%15.8%16.1%15.8%6.8%1%0.43%
May 202645.1%16.3%16.6%13.3%7%1.2%0.48%
Jun 202643.1%15.6%15.9%15.5%8.5%1%0.46%
Jul 202642.4%15.2%15.5%15.2%10%1%0.59%
Aug 202642.6%15.4%15.5%18.8%6.6%0.76%0.45%
Sep 202647.4%17.1%14.2%14%6.2%0.62%0.5%

  1. 1.Beca

    47.4%

    Held 1st. 12.2K estimated branded searches, -0.33% vs prior month. Share +4.8 points.

  2. 2.Stantec

    17.1%

    Moved from 4th to 2nd. 4.4K estimated branded searches, -0.23% vs prior month. Share +1.7 points.

  3. 3.AECOM

    14.2%

    Held 3rd. 3.7K estimated branded searches, -17.7% vs prior month. Share -1.3 points.

  4. 4.Tonkin + Taylor

    14%

    Moved from 2nd to 4th. 3.6K estimated branded searches, -33.3% vs prior month. Share -4.8 points.

  5. 5.Aurecon

    6.2%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.4 points.

  6. 6.GHD

    0.62%

    Held 6th. 160 estimated branded searches, -27.3% vs prior month. Share -0.1 points.

  7. 7.WSP

    0.5%

    Held 7th. 130 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between GHD and its closest rivals

Every comparison with GHD

10 comparisons

How has branded search demand for GHD changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for GHD in New Zealand fell from 630 to 460.
  • Across the 12 months ending September 2026, GHD’s share of searches among engineering consultancies in New Zealand held steady, from 1.1% to 0.62%.

How did search popularity change for New Zealand engineering consultancies in September 2026?

6 changes

  1. In September 2026, Stantec overtook Tonkin + Taylor and AECOM to rank 2nd among engineering consultancies in New Zealand, with 17.1% of the searches.

  2. In September 2026, Beca gained share of searches among engineering consultancies in New Zealand, from 42.6% to 47.4%.

  3. In September 2026, Tonkin + Taylor lost share of searches among engineering consultancies in New Zealand, from 18.8% to 14%.

  4. In September 2026, AECOM lost share of searches among engineering consultancies in New Zealand, from 15.5% to 14.2%.

  5. Estimated monthly branded searches for GHD in New Zealand fell 44.8% over 12 measured months, from 290 to 160 in September 2026.

  6. Estimated monthly branded searches for WSP in New Zealand fell 23.5% over 12 measured months, from 170 to 130 in September 2026.

How are GHD’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using GHD’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ghd consultants
  • ghd curling wand
  • ghd engineering
  • ghd infrastructure

Do you work for GHD? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does GHD compete?

GHD is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Engineering consultancies6th of 70.62%Shown above
Curling wand brands3rd of 51.4%Show ranking
Creator with pink hair and a pink jacket

Is GHD your brand?

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