Brandwave

AECOM vs GHD:Which is more popular by branded search in New Zealand?

In August 2026, AECOM had more branded searches than GHD among engineering consultancies in New Zealand. AECOM was estimated to have 5K branded searches compared to GHD’s 250, and held a 16% Share of Search versus GHD’s 0.8%.

Share of Search among engineering consultancies in New Zealand in August 2026Which is more popular in search, AECOM or GHD?
AECOM16%5K searches
vs
GHD0.8%250 searches

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Which is more popular in search, AECOM or GHD?

Compare the engineering and infrastructure consultancies working on New Zealand projects. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

AECOM and GHD among engineering consultancies in New Zealand, by month

Share of Search by month for AECOM, GHD. The figures are in the table below the chart.

View monthly share of search table
MonthBecaTonkin + TaylorStantecAECOMWSPGHD
Oct 202548.3%13.1%18.2%14.2%5%1.1%
Nov 202549.1%13.3%14.7%17.1%4.5%1.2%
Dec 202552%11.8%15.9%14.9%4.4%1%
Jan 202648.8%13.3%18.4%14.2%4.5%0.89%
Feb 202646%15.3%17%16.1%5%0.74%
Mar 202649%12.7%17.9%14.3%5.2%0.82%
Apr 202645.9%14.8%17.1%16.2%5%1.1%
May 202646.3%12.5%17.2%16.9%6%1.2%
Jun 202645.3%15.3%17.1%16.4%4.9%1.1%
Jul 202645.4%14.9%16.6%16.3%5.7%1.1%
Aug 202643.9%18.2%16.4%16%4.6%0.8%
Sep 2026——————

How has the AECOM and GHD comparison changed over the last 12 months?

  • AECOM was ahead of GHD in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, AECOM’s estimated Share of Search among engineering consultancies in New Zealand moved from 14.2% to 16%, and its estimated monthly branded searches moved from 4K to 5K.
  • Across the 11 months ending August 2026, GHD’s estimated Share of Search among engineering consultancies in New Zealand moved from 1.1% to 0.8%, and its estimated monthly branded searches moved from 310 to 250.

How did search popularity change for New Zealand engineering consultancies in August 2026?

  1. In August 2026, Tonkin + Taylor overtook AECOM to rank 2nd among engineering consultancies in New Zealand, at 18.2%.

  2. AECOM’s estimated Share of Search among engineering consultancies in New Zealand has lost ground for 3 months in a row, from 16.9% to 16% in August 2026.

  3. Estimated monthly branded searches for GHD in New Zealand fell 19.4% over 11 measured months, from 310 to 250 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using AECOM’s and GHD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AECOM

9 branded search terms

  • aecom
  • aecom com
  • aecom consultants
  • aecom engineering
  • aecom house
  • aecom infrastructure
  • aecom near me
  • aecom new zealand
  • aecom nz

GHD

4 branded search terms

  • ghd consultants
  • ghd engineering
  • ghd infrastructure
  • ghd nz engineering

How the Brand Demand Index is measured

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