Brandwave

How popular isGHD in search?

In August 2026, there were an estimated 250 branded searches for GHD in New Zealand which is down 19.4% over the last 11 months. GHD holds 0.8% estimated Share of Search among New Zealand engineering consultancies and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Beca43.9%
  2. Tonkin + Taylor18.2%
  3. Stantec16.4%
  4. AECOM16%
  5. WSP4.6%
  6. GHD0.8%
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Which engineering consultancies compete with GHD?

GHD against engineering consultancies in New Zealand, by month

Share of Search by month for Beca, Tonkin + Taylor, Stantec, AECOM, WSP, GHD. The figures are in the table below the chart.

View monthly share of search table
MonthBecaTonkin + TaylorStantecAECOMWSPGHD
Oct 202548.3%13.1%18.2%14.2%5%1.1%
Nov 202549.1%13.3%14.7%17.1%4.5%1.2%
Dec 202552%11.8%15.9%14.9%4.4%1%
Jan 202648.8%13.3%18.4%14.2%4.5%0.89%
Feb 202646%15.3%17%16.1%5%0.74%
Mar 202649%12.7%17.9%14.3%5.2%0.82%
Apr 202645.9%14.8%17.1%16.2%5%1.1%
May 202646.3%12.5%17.2%16.9%6%1.2%
Jun 202645.3%15.3%17.1%16.4%4.9%1.1%
Jul 202645.4%14.9%16.6%16.3%5.7%1.1%
Aug 202643.9%18.2%16.4%16%4.6%0.8%
Sep 2026——————

  1. 1.Beca

    43.9%

    held 1st · 13.8K estimated branded searches · -2.1% vs prior month · -1.5 points

  2. 2.Tonkin + Taylor

    18.2%

    moved from 4th to 2nd · 5.7K estimated branded searches · +23.6% vs prior month · +3.3 points

  3. 3.Stantec

    16.4%

    moved from 2nd to 3rd · 5.1K estimated branded searches · 0% vs prior month · -0.2 points

  4. 4.AECOM

    16%

    moved from 3rd to 4th · 5K estimated branded searches · -0.6% vs prior month · -0.3 points

  5. 5.WSP

    4.6%

    held 5th · 1.4K estimated branded searches · -18.1% vs prior month · -1.1 points

  6. 6.GHD

    0.8%

    held 6th · 250 estimated branded searches · -24.2% vs prior month · -0.3 points

Compare search popularity between GHD and its closest rivals

How has branded search demand for GHD changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for GHD in New Zealand fell from 310 to 250.
  • Across the 11 months ending August 2026, GHD’s estimated Share of Search among engineering consultancies in New Zealand held steady, from 1.1% to 0.8%.

How did search popularity change for New Zealand engineering consultancies in August 2026?

  1. In August 2026, Tonkin + Taylor overtook AECOM to rank 2nd among engineering consultancies in New Zealand, at 18.2%.

  2. In August 2026, Beca lost estimated Share of Search among engineering consultancies in New Zealand, from 45.4% to 43.9%.

  3. In August 2026, WSP lost estimated Share of Search among engineering consultancies in New Zealand, from 5.7% to 4.6%.

  4. AECOM’s estimated Share of Search among engineering consultancies in New Zealand has lost ground for 3 months in a row, from 16.9% to 16% in August 2026.

  5. Stantec’s estimated Share of Search among engineering consultancies in New Zealand has lost ground for 3 months in a row, from 17.2% to 16.4% in August 2026.

  6. Estimated monthly branded searches for GHD in New Zealand fell 19.4% over 11 measured months, from 310 to 250 in August 2026.

How is GHD measured?

Brandwave collects information about searches that people make online using GHD’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • ghd consultants
  • ghd engineering
  • ghd infrastructure
  • ghd nz engineering

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How the Brand Demand Index is measured

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