Aurecon vs GHD:Which is more popular?
In September 2026, Aurecon had more branded searches than GHD among engineering consultancies in New Zealand. Aurecon had about 1,600 branded searches, while GHD had 160. Aurecon made up 6.2% of all engineering consultancy searches we track, and GHD accounted for 0.62%. When we asked ChatGPT and Google AI Overviews about engineering consultancies, Aurecon appeared in two of the five answers and GHD in one. Aurecon was mentioned before GHD in every answer that named either.
Who do people search for more?
Aurecon, about 10 searches for every 1 for GHD
Who does AI mention more?
Aurecon, mentioned in 2 of 5 answers, GHD in 1
Who does AI recommend more?
Aurecon, named ahead of GHD in 2 of 2 answers
Follow Aurecon vs GHD and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top engineering consultancies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aurecon was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. GHD was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aurecon was listed before GHD in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Beca4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WSP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tonkin + Taylor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Aurecon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stantec1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AECOM1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GHD1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about engineering consultancies
5 answers
Asked ChatGPT
“Which engineering consultancy should I hire in New Zealand?”
Asked ChatGPT
“What are the best engineering consultancies in New Zealand?”
Asked ChatGPT
“What's the best engineering consultancy in New Zealand for a construction project?”
Searched Google, AI Overview
“best engineering consultancy”
Searched Google, AI Overview
“civil engineering consultants”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Aurecon or GHD more popular in search?
This chart shows how often people search Google for Aurecon and GHD by name. Each line represents a brand's share of searches for all seven engineering consultancies we track, month by month, from searches in New Zealand.
Share of searches by month for Aurecon, GHD. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beca | Stantec | AECOM | Tonkin + Taylor | Aurecon | GHD | WSP |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 17% | 14.2% | 13.9% | 6.1% | 1.1% | 0.65% |
| Nov 2025 | 47.1% | 13.9% | 17.3% | 13.9% | 6.2% | 1.1% | 0.46% |
| Dec 2025 | 51% | 14.9% | 15.1% | 12.3% | 5.1% | 0.97% | 0.66% |
| Jan 2026 | 46.9% | 16.9% | 13.9% | 13.6% | 7.5% | 0.79% | 0.42% |
| Feb 2026 | 44.6% | 16.1% | 16.3% | 16.1% | 5.8% | 0.62% | 0.51% |
| Mar 2026 | 46.6% | 16.8% | 14% | 13.7% | 7.5% | 0.84% | 0.5% |
| Apr 2026 | 44% | 15.8% | 16.1% | 15.8% | 6.8% | 1% | 0.43% |
| May 2026 | 45.1% | 16.3% | 16.6% | 13.3% | 7% | 1.2% | 0.48% |
| Jun 2026 | 43.1% | 15.6% | 15.9% | 15.5% | 8.5% | 1% | 0.46% |
| Jul 2026 | 42.4% | 15.2% | 15.5% | 15.2% | 10% | 1% | 0.59% |
| Aug 2026 | 42.6% | 15.4% | 15.5% | 18.8% | 6.6% | 0.76% | 0.45% |
| Sep 2026 | 47.4% | 17.1% | 14.2% | 14% | 6.2% | 0.62% | 0.5% |
How has the Aurecon and GHD comparison changed over the last 12 months?
3 findings
- Aurecon was ahead of GHD in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aurecon’s share of searches among engineering consultancies in New Zealand moved from 6.1% to 6.2%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, GHD’s share of searches among engineering consultancies in New Zealand moved from 1.1% to 0.62%, and its estimated monthly branded searches moved from 290 to 160.
How did search popularity change for New Zealand engineering consultancies in September 2026?
1 change
Estimated monthly branded searches for GHD in New Zealand fell 44.8% over 12 measured months, from 290 to 160 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Aurecon’s and GHD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among engineering consultancies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.