GHD vs WSP:Which is more popular by branded search in New Zealand?
In August 2026, WSP had more branded searches than GHD among engineering consultancies in New Zealand. WSP was estimated to have 1.4K branded searches compared to GHD’s 250, and held a 4.6% Share of Search versus GHD’s 0.8%.
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Which is more popular in search, GHD or WSP?
Compare the engineering and infrastructure consultancies working on New Zealand projects. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WSP, GHD. The figures are in the table below the chart.
View monthly share of search table
| Month | Beca | Tonkin + Taylor | Stantec | AECOM | WSP | GHD |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 13.1% | 18.2% | 14.2% | 5% | 1.1% |
| Nov 2025 | 49.1% | 13.3% | 14.7% | 17.1% | 4.5% | 1.2% |
| Dec 2025 | 52% | 11.8% | 15.9% | 14.9% | 4.4% | 1% |
| Jan 2026 | 48.8% | 13.3% | 18.4% | 14.2% | 4.5% | 0.89% |
| Feb 2026 | 46% | 15.3% | 17% | 16.1% | 5% | 0.74% |
| Mar 2026 | 49% | 12.7% | 17.9% | 14.3% | 5.2% | 0.82% |
| Apr 2026 | 45.9% | 14.8% | 17.1% | 16.2% | 5% | 1.1% |
| May 2026 | 46.3% | 12.5% | 17.2% | 16.9% | 6% | 1.2% |
| Jun 2026 | 45.3% | 15.3% | 17.1% | 16.4% | 4.9% | 1.1% |
| Jul 2026 | 45.4% | 14.9% | 16.6% | 16.3% | 5.7% | 1.1% |
| Aug 2026 | 43.9% | 18.2% | 16.4% | 16% | 4.6% | 0.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the GHD and WSP comparison changed over the last 12 months?
3 findings
- WSP was ahead of GHD in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GHD’s estimated Share of Search among engineering consultancies in New Zealand moved from 1.1% to 0.8%, and its estimated monthly branded searches moved from 310 to 250.
- Across the 11 months ending August 2026, WSP’s estimated Share of Search among engineering consultancies in New Zealand moved from 5% to 4.6%, and its estimated monthly branded searches held steady at 1.4K.
How did search popularity change for New Zealand engineering consultancies in August 2026?
2 changes
In August 2026, WSP lost estimated Share of Search among engineering consultancies in New Zealand, from 5.7% to 4.6%.
Estimated monthly branded searches for GHD in New Zealand fell 19.4% over 11 measured months, from 310 to 250 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using GHD’s and WSP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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