How popular isWSP in search?
In August 2026, there were an estimated 1.4K branded searches for WSP in New Zealand which held steady over the last 11 months. WSP holds 4.6% estimated Share of Search among New Zealand engineering consultancies and is ranked 5th of 6 competitors for search popularity.
Beca43.9%
Tonkin + Taylor18.2%
Stantec16.4%
AECOM16%
WSP4.6%GHD0.8%
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Which engineering consultancies compete with WSP?
Share of Search by month for Beca, Tonkin + Taylor, Stantec, AECOM, WSP. The figures are in the table below the chart.
View monthly share of search table
| Month | Beca | Tonkin + Taylor | Stantec | AECOM | WSP | GHD |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 13.1% | 18.2% | 14.2% | 5% | 1.1% |
| Nov 2025 | 49.1% | 13.3% | 14.7% | 17.1% | 4.5% | 1.2% |
| Dec 2025 | 52% | 11.8% | 15.9% | 14.9% | 4.4% | 1% |
| Jan 2026 | 48.8% | 13.3% | 18.4% | 14.2% | 4.5% | 0.89% |
| Feb 2026 | 46% | 15.3% | 17% | 16.1% | 5% | 0.74% |
| Mar 2026 | 49% | 12.7% | 17.9% | 14.3% | 5.2% | 0.82% |
| Apr 2026 | 45.9% | 14.8% | 17.1% | 16.2% | 5% | 1.1% |
| May 2026 | 46.3% | 12.5% | 17.2% | 16.9% | 6% | 1.2% |
| Jun 2026 | 45.3% | 15.3% | 17.1% | 16.4% | 4.9% | 1.1% |
| Jul 2026 | 45.4% | 14.9% | 16.6% | 16.3% | 5.7% | 1.1% |
| Aug 2026 | 43.9% | 18.2% | 16.4% | 16% | 4.6% | 0.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.9% | 13.8K | -2.1% | -1.5 points | |
| 2, moved from 4th to 2nd | 18.2% | 5.7K | +23.6% | +3.3 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 16.4% | 5.1K | 0% | -0.2 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 16% | 5K | -0.6% | -0.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.6% | 1.4K | -18.1% | -1.1 points | |
| 6, held 6th | 0.8% | 250 | -24.2% | -0.3 points |
1.
43.9%
held 1st · 13.8K estimated branded searches · -2.1% vs prior month · -1.5 points
18.2%
moved from 4th to 2nd · 5.7K estimated branded searches · +23.6% vs prior month · +3.3 points
3.
Stantec16.4%
moved from 2nd to 3rd · 5.1K estimated branded searches · 0% vs prior month · -0.2 points
4.
AECOM16%
moved from 3rd to 4th · 5K estimated branded searches · -0.6% vs prior month · -0.3 points
5.
WSP4.6%
held 5th · 1.4K estimated branded searches · -18.1% vs prior month · -1.1 points
6.
0.8%
held 6th · 250 estimated branded searches · -24.2% vs prior month · -0.3 points
Compare search popularity between WSP and its closest rivals
How has branded search demand for WSP changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for WSP in New Zealand held steady at 1.4K.
- Across the 11 months ending August 2026, WSP’s estimated Share of Search among engineering consultancies in New Zealand peaked at 6% in May 2026 and was lowest at 4.4% in December 2025.
How did search popularity change for New Zealand engineering consultancies in August 2026?
6 changes
In August 2026, Tonkin + Taylor overtook AECOM to rank 2nd among engineering consultancies in New Zealand, at 18.2%.
In August 2026, Beca lost estimated Share of Search among engineering consultancies in New Zealand, from 45.4% to 43.9%.
In August 2026, WSP lost estimated Share of Search among engineering consultancies in New Zealand, from 5.7% to 4.6%.
AECOM’s estimated Share of Search among engineering consultancies in New Zealand has lost ground for 3 months in a row, from 16.9% to 16% in August 2026.
Stantec’s estimated Share of Search among engineering consultancies in New Zealand has lost ground for 3 months in a row, from 17.2% to 16.4% in August 2026.
Estimated monthly branded searches for GHD in New Zealand fell 19.4% over 11 measured months, from 310 to 250 in August 2026.
How is WSP measured?
Brandwave collects information about searches that people make online using WSP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- wsp consultants
- wsp engineering
- wsp infrastructure
- wsp new zealand
- wsp new zealand limited
- wsp nz
- wsp nz limited
- wsp opus
Do you work for WSP? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is WSP your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.