Brandwave

Stantec vs WSP:Which is more popular by branded search in New Zealand?

In August 2026, Stantec had more branded searches than WSP among engineering consultancies in New Zealand. Stantec was estimated to have 5.1K branded searches compared to WSP’s 1.4K, and held a 16.4% Share of Search versus WSP’s 4.6%.

Share of Search among engineering consultancies in New Zealand in August 2026Which is more popular in search, Stantec or WSP?
Stantec16.4%5.1K searches
vs
WSP4.6%1.4K searches

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Which is more popular in search, Stantec or WSP?

Compare the engineering and infrastructure consultancies working on New Zealand projects. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Stantec and WSP among engineering consultancies in New Zealand, by month

Share of Search by month for Stantec, WSP. The figures are in the table below the chart.

View monthly share of search table
MonthBecaTonkin + TaylorStantecAECOMWSPGHD
Oct 202548.3%13.1%18.2%14.2%5%1.1%
Nov 202549.1%13.3%14.7%17.1%4.5%1.2%
Dec 202552%11.8%15.9%14.9%4.4%1%
Jan 202648.8%13.3%18.4%14.2%4.5%0.89%
Feb 202646%15.3%17%16.1%5%0.74%
Mar 202649%12.7%17.9%14.3%5.2%0.82%
Apr 202645.9%14.8%17.1%16.2%5%1.1%
May 202646.3%12.5%17.2%16.9%6%1.2%
Jun 202645.3%15.3%17.1%16.4%4.9%1.1%
Jul 202645.4%14.9%16.6%16.3%5.7%1.1%
Aug 202643.9%18.2%16.4%16%4.6%0.8%
Sep 2026——————

How has the Stantec and WSP comparison changed over the last 12 months?

  • Stantec was ahead of WSP in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Stantec’s estimated Share of Search among engineering consultancies in New Zealand moved from 18.2% to 16.4%, and its estimated monthly branded searches held steady at 5.1K.
  • Across the 11 months ending August 2026, WSP’s estimated Share of Search among engineering consultancies in New Zealand moved from 5% to 4.6%, and its estimated monthly branded searches held steady at 1.4K.

How did search popularity change for New Zealand engineering consultancies in August 2026?

  1. In August 2026, Tonkin + Taylor overtook Stantec to rank 2nd among engineering consultancies in New Zealand, at 18.2%.

  2. In August 2026, WSP lost estimated Share of Search among engineering consultancies in New Zealand, from 5.7% to 4.6%.

  3. Stantec’s estimated Share of Search among engineering consultancies in New Zealand has lost ground for 3 months in a row, from 17.2% to 16.4% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Stantec’s and WSP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stantec

7 branded search terms

  • stantec
  • stantec com
  • stantec consultants
  • stantec engineering
  • stantec near me
  • stantec new zealand
  • stantec nz

WSP

8 branded search terms

  • wsp consultants
  • wsp engineering
  • wsp infrastructure
  • wsp new zealand
  • wsp new zealand limited
  • wsp nz
  • wsp nz limited
  • wsp opus

How the Brand Demand Index is measured

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