Tonkin + Taylor vs WSP:Which is more popular by branded search in New Zealand?
In August 2026, Tonkin + Taylor had more branded searches than WSP among engineering consultancies in New Zealand. Tonkin + Taylor was estimated to have 5.7K branded searches compared to WSP’s 1.4K, and held an 18.2% Share of Search versus WSP’s 4.6%.
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Which is more popular in search, Tonkin + Taylor or WSP?
Compare the engineering and infrastructure consultancies working on New Zealand projects. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tonkin + Taylor, WSP. The figures are in the table below the chart.
View monthly share of search table
| Month | Beca | Tonkin + Taylor | Stantec | AECOM | WSP | GHD |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 13.1% | 18.2% | 14.2% | 5% | 1.1% |
| Nov 2025 | 49.1% | 13.3% | 14.7% | 17.1% | 4.5% | 1.2% |
| Dec 2025 | 52% | 11.8% | 15.9% | 14.9% | 4.4% | 1% |
| Jan 2026 | 48.8% | 13.3% | 18.4% | 14.2% | 4.5% | 0.89% |
| Feb 2026 | 46% | 15.3% | 17% | 16.1% | 5% | 0.74% |
| Mar 2026 | 49% | 12.7% | 17.9% | 14.3% | 5.2% | 0.82% |
| Apr 2026 | 45.9% | 14.8% | 17.1% | 16.2% | 5% | 1.1% |
| May 2026 | 46.3% | 12.5% | 17.2% | 16.9% | 6% | 1.2% |
| Jun 2026 | 45.3% | 15.3% | 17.1% | 16.4% | 4.9% | 1.1% |
| Jul 2026 | 45.4% | 14.9% | 16.6% | 16.3% | 5.7% | 1.1% |
| Aug 2026 | 43.9% | 18.2% | 16.4% | 16% | 4.6% | 0.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Tonkin + Taylor and WSP comparison changed over the last 12 months?
3 findings
- Tonkin + Taylor was ahead of WSP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tonkin + Taylor’s estimated Share of Search among engineering consultancies in New Zealand moved from 13.1% to 18.2%, and its estimated monthly branded searches moved from 3.7K to 5.7K.
- Across the 11 months ending August 2026, WSP’s estimated Share of Search among engineering consultancies in New Zealand moved from 5% to 4.6%, and its estimated monthly branded searches held steady at 1.4K.
How did search popularity change for New Zealand engineering consultancies in August 2026?
2 changes
In August 2026, Tonkin + Taylor overtook AECOM to rank 2nd among engineering consultancies in New Zealand, at 18.2%.
In August 2026, WSP lost estimated Share of Search among engineering consultancies in New Zealand, from 5.7% to 4.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Tonkin + Taylor’s and WSP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tonkin + Taylor
5 branded search terms
- tonkin taylor
- tonkin taylor near me
- tonkin taylor new zealand
- tonkin taylor nz
- tonkintaylor
WSP
8 branded search terms
- wsp consultants
- wsp engineering
- wsp infrastructure
- wsp new zealand
- wsp new zealand limited
- wsp nz
- wsp nz limited
- wsp opus
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