BaByliss vs GHD:Which is more popular?
In September 2026, BaByliss had more branded searches than GHD among curling wand brands in New Zealand. BaByliss had about 1,110 branded searches, while GHD had 260. BaByliss made up 6.1% of all curling wand brand searches we track, and GHD accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about curling wand brands, BaByliss appeared in two of the five answers and GHD in none.
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Top curling wand brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BaByliss was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. GHD did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ghd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Remington3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BaByliss2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MUK Hair2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GHD0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about curling wand brands
5 answers
Asked ChatGPT
“Which curling wand brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best curling wand brands in New Zealand?”
Asked ChatGPT
“What's the best curling wand brand in New Zealand for curly hair?”
Searched Google, AI Overview
“hair curler nz”
Searched Google, AI Overview
“best curling wand”
- 1ghd
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is BaByliss or GHD more popular in search?
This chart shows how often people search Google for BaByliss and GHD by name. Each line represents a brand's share of searches for all five curling wand brands we track, month by month, from searches in New Zealand.
Share of searches by month for BaByliss, GHD. The figures are in the table below the chart.
View monthly share of searches table
| Month | ghd | BaByliss | GHD | Remington | MUK Hair |
|---|---|---|---|---|---|
| Oct 2025 | 89.4% | 7.2% | 1.8% | 0.97% | 0.63% |
| Nov 2025 | 92.6% | 4.7% | 1.5% | 0.82% | 0.27% |
| Dec 2025 | 90.5% | 6.4% | 1.9% | 1% | 0.19% |
| Jan 2026 | 88.6% | 8.6% | 1.7% | 0.87% | 0.32% |
| Feb 2026 | 89.3% | 7.9% | 1.6% | 1% | 0.3% |
| Mar 2026 | 90.3% | 7% | 1.3% | 1.1% | 0.32% |
| Apr 2026 | 90.8% | 7% | 1.3% | 0.7% | 0.13% |
| May 2026 | 90.2% | 7.1% | 1.6% | 0.88% | 0.19% |
| Jun 2026 | 89.4% | 8.2% | 1.3% | 1% | 0.18% |
| Jul 2026 | 90.3% | 6.7% | 1.6% | 1% | 0.42% |
| Aug 2026 | 89.6% | 7.4% | 1.5% | 1.2% | 0.29% |
| Sep 2026 | 90.9% | 6.1% | 1.4% | 1.2% | 0.38% |
How has the BaByliss and GHD comparison changed over the last 12 months?
3 findings
- BaByliss was ahead of GHD in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BaByliss’ share of searches among curling wand brands in New Zealand moved from 7.2% to 6.1%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
- Across the 12 months ending September 2026, GHD’s share of searches among curling wand brands in New Zealand moved from 1.8% to 1.4%, and its estimated monthly branded searches moved from 320 to 260.
How did search popularity change for New Zealand curling wand brands in September 2026?
2 changes
In September 2026, BaByliss lost share of searches among curling wand brands in New Zealand, from 7.4% to 6.1%.
Estimated monthly branded searches for GHD in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using BaByliss’ and GHD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among curling wand brands
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