Brandwave

BaByliss vs ghd:Which is more popular?

In September 2026, ghd had more branded searches than BaByliss among curling wand brands in New Zealand. ghd had about 16,600 branded searches, while BaByliss had 1,110. ghd made up 90.9% of all curling wand brand searches we track, and BaByliss accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about curling wand brands, ghd appeared in all five answers and BaByliss in two. ghd was mentioned before BaByliss in every answer.

Among curling wand brands in New Zealand in September 2026

Who do people search for more?

ghd, about 15 searches for every 1 for BaByliss

ghd 16.6K searchesBaByliss 1.1K searches

Who does AI mention more?

ghd, mentioned in every answer we collected

ghd in 5 of 5BaByliss in 2 of 5

Who does AI recommend more?

ghd, named ahead of BaByliss in every answer

ghd first in 3BaByliss never first

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Top curling wand brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ghd appeared in all five answers. BaByliss was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ghd was listed before BaByliss in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ghd1st
  2. Remington2nd
  3. MUK Hair3rd
  4. BaByliss4th
  5. GHD–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ghd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remington3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MUK Hair2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GHD0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about curling wand brands

5 answers

  • Asked ChatGPT

    “Which curling wand brand should I buy in New Zealand?”

    1. 1ghd
    2. 2Remington
    3. 3MUK Hair
    4. 4BaByliss

  • Asked ChatGPT

    “What are the best curling wand brands in New Zealand?”

    1. 1ghd
    2. 2MUK Hair
    3. 3Remington

  • Asked ChatGPT

    “What's the best curling wand brand in New Zealand for curly hair?”

    1. 1ghd
    2. 2BaByliss

  • Searched Google, AI Overview

    “hair curler nz”

    1. 1Remington
    2. 2ghd

  • Searched Google, AI Overview

    “best curling wand”

    1. 1ghd

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BaByliss or ghd more popular in search?

This chart shows how often people search Google for BaByliss and ghd by name. Each line represents a brand's share of searches for all five curling wand brands we track, month by month, from searches in New Zealand.

BaByliss and ghd among curling wand brands in New Zealand, by month

Share of searches by month for ghd, BaByliss. The figures are in the table below the chart.

View monthly share of searches table
MonthghdBaBylissGHDRemingtonMUK Hair
Oct 202589.4%7.2%1.8%0.97%0.63%
Nov 202592.6%4.7%1.5%0.82%0.27%
Dec 202590.5%6.4%1.9%1%0.19%
Jan 202688.6%8.6%1.7%0.87%0.32%
Feb 202689.3%7.9%1.6%1%0.3%
Mar 202690.3%7%1.3%1.1%0.32%
Apr 202690.8%7%1.3%0.7%0.13%
May 202690.2%7.1%1.6%0.88%0.19%
Jun 202689.4%8.2%1.3%1%0.18%
Jul 202690.3%6.7%1.6%1%0.42%
Aug 202689.6%7.4%1.5%1.2%0.29%
Sep 202690.9%6.1%1.4%1.2%0.38%

How has the BaByliss and ghd comparison changed over the last 12 months?

3 findings
  • ghd was ahead of BaByliss in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BaByliss’ share of searches among curling wand brands in New Zealand moved from 7.2% to 6.1%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
  • Across the 12 months ending September 2026, ghd’s share of searches among curling wand brands in New Zealand moved from 89.4% to 90.9%, and its estimated monthly branded searches moved from 15.6K to 16.6K.

How did search popularity change for New Zealand curling wand brands in September 2026?

2 changes

  1. In September 2026, ghd gained share of searches among curling wand brands in New Zealand, from 89.6% to 90.9%.

  2. In September 2026, BaByliss lost share of searches among curling wand brands in New Zealand, from 7.4% to 6.1%.

How are branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using BaByliss’ and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaByliss

10 branded search terms

  • babyliss
  • babyliss clipper
  • babyliss curler
  • babyliss curling iron
  • babyliss foil shaver
  • babyliss pro clipper
  • babyliss pro fx
  • babyliss pro trimmers
  • babyliss shaver
  • babyliss trimmers

ghd

15 branded search terms

  • ghd
  • ghd curler
  • ghd duet style
  • ghd hair
  • ghd hair brushes
  • ghd hair company
  • ghd hair curler
  • ghd hair rise
  • ghd hair straightener
  • ghd hair wand
  • ghd hair waver
  • ghd platinum
  • ghd platinum plus
  • ghd straightener
  • ghd v styler

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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