How popular isBaByliss in search?
In August 2026, there were an estimated 1.6K branded searches for BaByliss in New Zealand which held steady over the last 11 months. BaByliss holds 1.9% estimated Share of Search among New Zealand hair styling tool brands and is ranked 5th of 6 competitors for search popularity.
Dyson63.9%
ghd22.4%
Shark Beauty7.4%
Remington3.7%
BaByliss1.9%
VS Sassoon0.69%
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Which hair styling tool brands compete with BaByliss?
Share of Search by month for Dyson, ghd, Shark Beauty, Remington, BaByliss. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | ghd | Shark Beauty | Remington | BaByliss | VS Sassoon |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.9% | 23% | 6.3% | 2.4% | 1.8% | 0.55% |
| Nov 2025 | 68.9% | 21% | 6.9% | 1.8% | 1.1% | 0.41% |
| Dec 2025 | 67.2% | 19.9% | 8.3% | 2.6% | 1.5% | 0.6% |
| Jan 2026 | 69.5% | 18.4% | 6.8% | 2.8% | 1.9% | 0.63% |
| Feb 2026 | 67.1% | 21.8% | 6% | 2.6% | 1.9% | 0.57% |
| Mar 2026 | 67.6% | 23.1% | 4.5% | 2.3% | 2% | 0.5% |
| Apr 2026 | 67.3% | 22.3% | 5.2% | 2.9% | 1.8% | 0.49% |
| May 2026 | 66.3% | 20.9% | 7.5% | 2.9% | 1.7% | 0.68% |
| Jun 2026 | 64% | 22.8% | 7.8% | 2.6% | 2.4% | 0.46% |
| Jul 2026 | 65% | 20.9% | 8.5% | 3% | 2.1% | 0.52% |
| Aug 2026 | 63.9% | 22.4% | 7.4% | 3.7% | 1.9% | 0.69% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.9% | 55.6K | -7% | -1.1 points | |
| 2, held 2nd | 22.4% | 19.5K | +1.6% | +1.5 points | |
| 3, held 3rd | 7.4% | 6.4K | -17.7% | -1.1 points | |
| 4, held 4th | 3.7% | 3.2K | +18.5% | +0.7 points | |
| 5, held 5th | 1.9% | 1.6K | -16.2% | -0.2 points | |
| 6, held 6th | 0.69% | 600 | +25% | +0.2 points |
1.
Dyson63.9%
held 1st · 55.6K estimated branded searches · -7% vs prior month · -1.1 points
2.
ghd22.4%
held 2nd · 19.5K estimated branded searches · +1.6% vs prior month · +1.5 points
7.4%
held 3rd · 6.4K estimated branded searches · -17.7% vs prior month · -1.1 points
3.7%
held 4th · 3.2K estimated branded searches · +18.5% vs prior month · +0.7 points
5.
BaByliss1.9%
held 5th · 1.6K estimated branded searches · -16.2% vs prior month · -0.2 points
0.69%
held 6th · 600 estimated branded searches · +25% vs prior month · +0.2 points
Compare search popularity between BaByliss and its closest rivals
How has branded search demand for BaByliss changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for BaByliss in New Zealand held steady at 1.6K.
- Across the 11 months ending August 2026, BaByliss’ estimated Share of Search among hair styling tool brands in New Zealand peaked at 2.4% in June 2026 and was lowest at 1.1% in November 2025.
How did search popularity change for New Zealand hair styling tool brands in August 2026?
5 changes
In August 2026, ghd gained estimated Share of Search among hair styling tool brands in New Zealand, from 20.9% to 22.4%.
In August 2026, Remington gained estimated Share of Search among hair styling tool brands in New Zealand, from 3% to 3.7%.
In August 2026, Shark Beauty lost estimated Share of Search among hair styling tool brands in New Zealand, from 8.5% to 7.4%.
In August 2026, Dyson lost estimated Share of Search among hair styling tool brands in New Zealand, from 65% to 63.9%.
Estimated monthly branded searches for VS Sassoon in New Zealand rose 25% over 11 measured months, from 480 to 600 in August 2026.
How is BaByliss measured?
Brandwave collects information about searches that people make online using BaByliss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
22 branded search terms
- babyliss
- babyliss clipper
- babyliss curler
- babyliss curling iron
- babyliss curling wand
- babyliss foil shaver
- babyliss hair dryer
- babyliss hair straightener
- babyliss hair styler
- babyliss nano titanium
- babyliss nano titanium flat iron
- babyliss near me
- babyliss nz
- babyliss online
- babyliss pro blow dryer
- babyliss pro clipper
- babyliss pro foil shaver
- babyliss pro fx
- babyliss pro trimmers
- babyliss shaver
- babyliss straightener
- babyliss trimmers
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Is BaByliss your brand?
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