Brandwave

How popular isBaByliss?

In September 2026, people searched for BaByliss by name about 1,320 times in New Zealand, a 5% decrease from the previous year. These searches made up 6.1% of all New Zealand curling wand brand searches, placing BaByliss second out of five brands. When we asked both ChatGPT and Google AI Overviews about curling wand brands, BaByliss appeared in two of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

BaByliss is the second most searched of 5 competitors and the fourth most recommended in AI answers.

  1. ghdShare of searches 90.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BaBylissShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. GHDShare of searches 1.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. RemingtonShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. MUK HairShare of searches 0.38%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top curling wand brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BaByliss was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. BaByliss is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ghd1st
  2. Remington2nd
  3. MUK Hair3rd
  4. BaByliss4th
  5. GHD–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ghd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remington3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MUK Hair2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GHD0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about curling wand brands

5 answers

  • Asked ChatGPT

    “Which curling wand brand should I buy in New Zealand?”

    1. 1ghd
    2. 2Remington
    3. 3MUK Hair
    4. 4BaByliss

  • Asked ChatGPT

    “What are the best curling wand brands in New Zealand?”

    1. 1ghd
    2. 2MUK Hair
    3. 3Remington

  • Asked ChatGPT

    “What's the best curling wand brand in New Zealand for curly hair?”

    1. 1ghd
    2. 2BaByliss

  • Searched Google, AI Overview

    “hair curler nz”

    1. 1Remington
    2. 2ghd

  • Searched Google, AI Overview

    “best curling wand”

    1. 1ghd

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which curling wand brands compete with BaByliss?

BaByliss against curling wand brands in New Zealand, by month

Share of searches by month for ghd, BaByliss. The figures are in the table below the chart.

View monthly share of searches table
MonthghdBaBylissGHDRemingtonMUK Hair
Oct 202589.4%7.2%1.8%0.97%0.63%
Nov 202592.6%4.7%1.5%0.82%0.27%
Dec 202590.5%6.4%1.9%1%0.19%
Jan 202688.6%8.6%1.7%0.87%0.32%
Feb 202689.3%7.9%1.6%1%0.3%
Mar 202690.3%7%1.3%1.1%0.32%
Apr 202690.8%7%1.3%0.7%0.13%
May 202690.2%7.1%1.6%0.88%0.19%
Jun 202689.4%8.2%1.3%1%0.18%
Jul 202690.3%6.7%1.6%1%0.42%
Aug 202689.6%7.4%1.5%1.2%0.29%
Sep 202690.9%6.1%1.4%1.2%0.38%

  1. 1.ghd

    90.9%

    Held 1st. 16.6K estimated branded searches, +7.5% vs prior month. Share +1.4 points.

  2. 2.BaByliss

    6.1%

    Held 2nd. 1.1K estimated branded searches, -12.6% vs prior month. Share -1.3 points.

  3. 3.GHD

    1.4%

    Held 3rd. 260 estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Remington

    1.2%

    Held 4th. 210 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.MUK Hair

    0.38%

    Held 5th. 70 estimated branded searches, +40% vs prior month. Share +0.1 points.

Compare popularity between BaByliss and its closest rivals

Every comparison with BaByliss

8 comparisons

How has branded search demand for BaByliss changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BaByliss in New Zealand fell from 1.4K to 1.3K.
  • Across the 12 months ending September 2026, BaByliss’ share of searches among curling wand brands in New Zealand decreased from 7.2% to 6.1%.
  • Across the 12 months ending September 2026, BaByliss’ share of searches among curling wand brands in New Zealand peaked at 8.6% in January 2026 and was lowest at 4.7% in November 2025.

How did search popularity change for New Zealand curling wand brands in September 2026?

5 changes

  1. In September 2026, ghd gained share of searches among curling wand brands in New Zealand, from 89.6% to 90.9%.

  2. In September 2026, BaByliss lost share of searches among curling wand brands in New Zealand, from 7.4% to 6.1%.

  3. Estimated monthly branded searches for Remington in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

  4. Estimated monthly branded searches for MUK Hair in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

  5. Estimated monthly branded searches for GHD in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

How are BaByliss’ branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using BaByliss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • babyliss
  • babyliss clipper
  • babyliss curler
  • babyliss curling iron
  • babyliss curling wand
  • babyliss foil shaver
  • babyliss hair dryer
  • babyliss hair styler
  • babyliss pro clipper
  • babyliss pro fx
  • babyliss pro trimmers
  • babyliss shaver
  • babyliss straightener
  • babyliss trimmers

Do you work for BaByliss? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does BaByliss compete?

BaByliss is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair styling tool brands5th of 72.2%Show ranking
Curling wand brands2nd of 56.1%Shown above
Creator with pink hair and a pink jacket

Is BaByliss your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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