Brandwave

How popular isTonkin + Taylor?

In September 2026, people searched for Tonkin + Taylor by name about 3,610 times in New Zealand, about the same as the previous year. These searches made up 66.4% of all New Zealand environmental and carbon consultant searches, placing Tonkin + Taylor first out of seven consultants. When we asked both ChatGPT and Google AI Overviews about environmental and carbon consultants, Tonkin + Taylor appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Tonkin + Taylor is the most searched of 7 competitors and the fifth most recommended in AI answers.

  1. Tonkin + TaylorShare of searches 66.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. Morphum EnvironmentalShare of searches 17.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Pattle Delamore PartnersShare of searches 6.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. EkosShare of searches 3.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Toitū EnvirocareShare of searches 3.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+2 more

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Top environmental and carbon consultants in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tonkin + Taylor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tonkin + Taylor is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. thinkstep-anz1st
  2. Toitū Envirocare2nd
  3. Pattle Delamore Partners3rd
  4. Oxygen Consulting3rd
  5. Tonkin + Taylor5th
  6. Morphum Environmental–
  7. Ekos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toitū Envirocare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • thinkstep-anz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tonkin + Taylor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pattle Delamore Partners2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oxygen Consulting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morphum Environmental0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ekos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about environmental and carbon consultants

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which environmental and carbon consultants compete with Tonkin + Taylor?

Tonkin + Taylor against environmental and carbon consultants in New Zealand, by month

Share of searches by month for Tonkin + Taylor, Morphum Environmental, Pattle Delamore Partners, Ekos, Toitū Envirocare. The figures are in the table below the chart.

View monthly share of searches table
MonthTonkin + TaylorMorphum EnvironmentalPattle Delamore PartnersEkosToitū Envirocarethinkstep-anzOxygen Consulting
Oct 202563.8%15.7%7.8%3%6.9%1.2%1.6%
Nov 202566.9%14.8%8%2.6%4.8%1.3%1.7%
Dec 202569.7%13.3%6.9%2.6%4%1.4%2%
Jan 202669.6%14.8%5%2.2%5%1.2%2.2%
Feb 202673.7%10.9%5%2.3%5.4%1.2%1.5%
Mar 202669.8%12.6%5.8%2.7%6.2%1.1%1.7%
Apr 202675.8%11.1%4.1%2.9%3.6%0.86%1.5%
May 202665.9%16.9%6.7%3.8%4.7%0.91%0.91%
Jun 202671.1%12.9%7.1%2.7%4.2%0.81%1.1%
Jul 202669.1%15.3%6.7%2.7%4.1%1.1%1.1%
Aug 202672.2%13.1%4.8%2.8%5.2%0.93%0.93%
Sep 202666.4%17.1%6.6%3.9%3.9%1.3%0.92%

  1. 1.Tonkin + Taylor

    66.4%

    Held 1st. 3.6K estimated branded searches, -33.3% vs prior month. Share -5.9 points.

  2. 2.Morphum Environmental

    17.1%

    Held 2nd. 930 estimated branded searches, -5.1% vs prior month. Share +4 points.

  3. 3.Pattle Delamore Partners

    6.6%

    Moved from 4th to 3rd. 360 estimated branded searches, 0% vs prior month. Share +1.8 points.

  4. 4.Ekos

    3.9%

    Moved from 5th to 4th. 210 estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. 5.Toitū Envirocare

    3.9%

    Moved from 3rd to 5th. 210 estimated branded searches, -46.2% vs prior month. Share -1.3 points.

  6. 6.thinkstep-anz

    1.3%

    Moved from 7th to 6th. 70 estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Oxygen Consulting

    0.92%

    Moved from 6th to 7th. 50 estimated branded searches, -28.6% vs prior month. Share 0 points.

Compare popularity between Tonkin + Taylor and its closest rivals

Every comparison with Tonkin + Taylor

16 comparisons

How has branded search demand for Tonkin + Taylor changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tonkin + Taylor in New Zealand held steady at 3.6K.
  • Across the 12 months ending September 2026, Tonkin + Taylor’s share of searches among environmental and carbon consultants in New Zealand increased from 63.8% to 66.4%.
  • Across the 12 months ending September 2026, Tonkin + Taylor’s share of searches among environmental and carbon consultants in New Zealand peaked at 75.8% in April 2026 and was lowest at 63.8% in October 2025.

How did search popularity change for New Zealand environmental and carbon consultants in September 2026?

6 changes

  1. In September 2026, Pattle Delamore Partners overtook Toitū Envirocare to rank 3rd among environmental and carbon consultants in New Zealand, with 6.6% of the searches.

  2. In September 2026, Ekos overtook Toitū Envirocare to rank 4th among environmental and carbon consultants in New Zealand, with 3.9% of the searches.

  3. In September 2026, Morphum Environmental gained share of searches among environmental and carbon consultants in New Zealand, from 13.1% to 17.1%.

  4. In September 2026, Tonkin + Taylor lost share of searches among environmental and carbon consultants in New Zealand, from 72.2% to 66.4%.

  5. In September 2026, Toitū Envirocare lost share of searches among environmental and carbon consultants in New Zealand, from 5.2% to 3.9%.

  6. In September 2026, thinkstep-anz rose from 7th to 6th among environmental and carbon consultants in New Zealand.

How are Tonkin + Taylor’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tonkin + Taylor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tonkin taylor
  • tonkintaylor

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How the Brand Demand Index is measured

Where does Tonkin + Taylor compete?

Tonkin + Taylor is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Engineering consultancies4th of 714%Show ranking
Environmental and carbon consultants1st of 766.4%Shown above
Geotechnical consultancies1st of 678%Show ranking
Creator with pink hair and a pink jacket

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