Brandwave

Remington vs Schick:Which is more popular?

In September 2026, Schick had more branded searches than Remington among shaver and razor brands in New Zealand. Schick had about 1,330 branded searches, while Remington had 590. Schick made up 5.8% of all shaver and razor brand searches we track, and Remington accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about shaver and razor brands, Remington appeared in two of the five answers and Schick in one. Remington and Schick were each mentioned first in one of the two answers that named either.

Among shaver and razor brands in New Zealand in September 2026

Who do people search for more?

Schick, about 2 searches for every 1 for Remington

Schick 1.3K searchesRemington 590 searches

Who does AI mention more?

Remington, mentioned in 2 of 5 answers, Schick in 1

Remington in 2 of 5Schick in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Remington first in 1Schick first in 1

Follow Remington vs Schick and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top shaver and razor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Remington was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Schick was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Remington and Schick were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braun1st
  2. Philips2nd
  3. Gillette3rd
  4. Panasonic4th
  5. Remington5th
  6. Schick6th
  7. Wahl7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Braun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panasonic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gillette3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wahl1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Schick1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shaver and razor brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Remington or Schick more popular in search?

This chart shows how often people search Google for Remington and Schick by name. Each line represents a brand's share of searches for all seven shaver and razor brands we track, month by month, from searches in New Zealand.

Remington and Schick among shaver and razor brands in New Zealand, by month

Share of searches by month for Schick, Remington. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilipsGilletteWahlSchickBraunRemingtonPanasonic
Oct 202557.8%14.9%14%4.9%3.8%3.3%1.4%
Nov 202560.3%13%13.5%4.8%4.4%2.9%1.2%
Dec 202560.4%13.4%12.9%4.7%4.2%3.2%1.2%
Jan 202657.8%15.1%12.9%6.1%4%2.9%1.2%
Feb 202656.7%15.8%14%5.2%4.2%2.8%1.2%
Mar 202654.4%16.4%15%6.3%4.3%2.7%0.96%
Apr 202662.4%13.4%12.5%4.4%3.3%2.8%1.1%
May 202663.9%13.8%11.8%4.3%2.9%2.2%0.98%
Jun 202661.5%15.1%12.2%4.9%3.3%2.2%0.87%
Jul 202658.1%17.5%11.4%5.8%3.6%2.6%1.1%
Aug 202658.8%14.4%13.7%5.5%3.6%3%0.95%
Sep 202658.4%15.3%13.5%5.8%3.2%2.6%1.2%

How has the Remington and Schick comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand shaver and razor brands in September 2026?

1 change
  1. Estimated monthly branded searches for Schick in New Zealand rose 49.4% over 12 measured months, from 890 to 1.3K in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Remington’s and Schick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Remington

1 branded search term

  • remington shaver

Schick

8 branded search terms

  • intuition razor schick
  • lady schick razor
  • schick hydro
  • schick hydro silk
  • schick intuition razor
  • schick razor
  • schick razor blades
  • schick trimmer

How the Brand Demand Index is measured

Other head-to-heads among shaver and razor brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.