Brandwave

How popular isSchick in search?

In August 2026, there were an estimated 2.1K branded searches for Schick in New Zealand which is up 49.3% over the last 11 months. Schick holds 6.1% estimated Share of Search among New Zealand shaver and razor brands and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Philips57.4%
  2. Gillette16.4%
  3. Wahl10.1%
  4. Braun10%
  5. Schick6.1%
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Which shaver and razor brands compete with Schick?

Schick against shaver and razor brands in New Zealand, by month

Share of Search by month for Philips, Gillette, Wahl, Braun, Schick. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsGilletteWahlBraunSchick
Oct 202558.7%16.3%10.4%9.1%5.5%
Nov 202562.3%13.4%9.5%10.1%4.7%
Dec 202560.7%14.1%9.5%10.8%5%
Jan 202657.3%16.6%9.9%10%6.2%
Feb 202656%16.8%10.6%10.5%6%
Mar 202653.9%17.5%11.5%10.5%6.5%
Apr 202660.4%15.3%9.8%9.5%5%
May 202663.1%15%8.9%8.4%4.5%
Jun 202659.8%16.5%9%9.9%4.9%
Jul 202656.8%18.2%8.2%11%5.9%
Aug 202657.4%16.4%10.1%10%6.1%
Sep 2026—————

  1. 1.Philips

    57.4%

    held 1st · 19.3K estimated branded searches · +4.8% vs prior month · +0.6 points

  2. 2.Gillette

    16.4%

    held 2nd · 5.5K estimated branded searches · -6.3% vs prior month · -1.8 points

  3. 3.Wahl

    10.1%

    moved from 4th to 3rd · 3.4K estimated branded searches · +27.4% vs prior month · +1.9 points

  4. 4.Braun

    10%

    moved from 3rd to 4th · 3.4K estimated branded searches · -5.4% vs prior month · -1 points

  5. 5.Schick

    6.1%

    held 5th · 2.1K estimated branded searches · +8.4% vs prior month · +0.3 points

Compare search popularity between Schick and its closest rivals

How has branded search demand for Schick changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Schick in New Zealand rose from 1.4K to 2.1K.
  • Across the 11 months ending August 2026, Schick’s estimated Share of Search among shaver and razor brands in New Zealand increased from 5.5% to 6.1%.
  • Across the 11 months ending August 2026, Schick’s estimated Share of Search among shaver and razor brands in New Zealand peaked at 6.5% in March 2026 and was lowest at 4.5% in May 2026.

How did search popularity change for New Zealand shaver and razor brands in August 2026?

  1. In August 2026, Wahl overtook Braun to rank 3rd among shaver and razor brands in New Zealand, at 10.1%.

  2. In August 2026, Philips gained estimated Share of Search among shaver and razor brands in New Zealand, from 56.8% to 57.4%.

  3. In August 2026, Gillette lost estimated Share of Search among shaver and razor brands in New Zealand, from 18.2% to 16.4%.

  4. In August 2026, Braun lost estimated Share of Search among shaver and razor brands in New Zealand, from 11% to 10%.

  5. Schick’s estimated Share of Search among shaver and razor brands in New Zealand has gained ground for 3 months in a row, from 4.5% to 6.1% in August 2026.

How is Schick measured?

Brandwave collects information about searches that people make online using Schick’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • intuition razor schick
  • lady schick razor
  • schick hydro
  • schick hydro 5
  • schick hydro 5 blades
  • schick hydro silk
  • schick intuition razor
  • schick razor
  • schick razor blades
  • schick razor blades quattro
  • schick shaver
  • schick trimmer

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How the Brand Demand Index is measured

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